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Scooped by
Thomas Faltin
October 23, 2014 4:32 PM
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Mondelez CMO Dana Anderson and her Oreo team discuss the process of overhauling the hidebound practices of a CPG giant.
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Scooped by
Thomas Faltin
October 23, 2014 4:30 PM
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Mobile advertising spending is soaring in the US, now representing close to one-quarter of all online ad spending. With mobile ad revenues predicted to continue growing at impressive rates, the buzz isn't likely to end anytime soon. So what goals underpin this trend? A new study from Advertiser...
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Scooped by
Thomas Faltin
October 23, 2014 4:29 PM
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Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo
Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%....
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Scooped by
Thomas Faltin
October 23, 2014 4:29 PM
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Two-thirds of marketers (mostly senior level) describe the importance of new technologies to their group's overall effectiveness and performance as "essential" (29%) or "very important" (38%), according to a new report [download page] from the CMO Council and Tealium. In fact, only 5% say that...
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Scooped by
Thomas Faltin
October 23, 2014 4:29 PM
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Source: Marin Software [download page]
Notes: Smartphones have the highest click-through rates across search, social and display ads, finds Marin Software in a review of the Q3 performance of enterprise-class marketers who spend in excess of $1 million annually on paid search, social and...
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Scooped by
Thomas Faltin
October 23, 2014 4:28 PM
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Jack Wallen shows you a quick way to make searching through that massive Gmail inbox on your Android device a snap.
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Scooped by
Thomas Faltin
October 23, 2014 4:26 PM
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Data storage is big business and has many startups jumping onboard looking to capitalize on this growing need. Research firm IDC predicts that...
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Scooped by
Thomas Faltin
October 23, 2014 4:26 PM
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Suddenly, I realized: fluids are in, animals are out. The big data ecosystem has given up on its elephants, impalas and pigs in favor of aquatics. Perhaps, the shift started with “data lakes,” or, perhaps, data lakes just reflected the state of big data (pun intended). Or maybe, Cascading was the one that signified the …
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Scooped by
Thomas Faltin
October 23, 2014 4:25 PM
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More than 1,000,000 selfies are taken every day, according this infographic created by Techinfographics. Read on for more statistics about the selfie trend.
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Scooped by
Thomas Faltin
October 23, 2014 4:24 PM
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Facebook Strategic Preferred Marketing Developer and social marketing platform Shift shared its observations on third-quarter advertising data on the social network, in infographic form.
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Scooped by
Thomas Faltin
October 23, 2014 4:23 PM
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Not only was Facebook co-founder and CEO Mark Zuckerberg named to the board of the Tsinghua University School of Economics and Management, but he also conducted his first-ever public question-and-answer session in Mandarin at the school Wednesday.
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Scooped by
Thomas Faltin
October 23, 2014 4:23 PM
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Nanigans, a Strategic Preferred Marketing Developer, released its latest Global Facebook Advertising Benchmark Report recently, which features insight on marketplace trends seen by Nanigans customers in Q3 2014.
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Scooped by
Thomas Faltin
October 23, 2014 4:23 PM
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Social media presents unique opportunities and challenges alike for small businesses. It provides an unprecedented way to amplify word-of-mouth marketing e
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Scooped by
Thomas Faltin
October 23, 2014 4:30 PM
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Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of their TV time is spent with...
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Scooped by
Thomas Faltin
October 23, 2014 4:29 PM
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Source: FOLIO: Magazine
Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from mobile advertising. As for next year? Not much change in the works: respondents predict that...
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Scooped by
Thomas Faltin
October 23, 2014 4:29 PM
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With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in...
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Scooped by
Thomas Faltin
October 23, 2014 4:29 PM
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Source: Brand Keys
Notes: Amazon, Apple, YouTube and What's App are among this year's brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for 721 brands across 65 categories. Those brands were among the ones most likely to meet...
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Scooped by
Thomas Faltin
October 23, 2014 4:28 PM
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Groupon can be a great way to promote, but it can also be a horrible way to fail. Learn the do's and don'ts of Groupon.
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Scooped by
Thomas Faltin
October 23, 2014 4:28 PM
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Although it's tempting to try and communicate with everyone, content marketing is far more effective when brands get specific and refine their target audience.
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Scooped by
Thomas Faltin
October 23, 2014 4:26 PM
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Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving …
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Scooped by
Thomas Faltin
October 23, 2014 4:26 PM
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Microsoft, The Government And Privacy But European companies can’t afford to get complacent if they have any tied to the US Apple, Cisco, Verizon and AT&T are considering joining Microsoft’s battle against the US government to safeguard customers’ privacy – but European corps should also take note.… Read the source article at The Register
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Scooped by
Thomas Faltin
October 23, 2014 4:24 PM
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With Ebola continuing to be a top health concern, ABC News turned to Facebook to host a town-hall event on the topic, and manager of strategic partnerships for broadcast news Beth Loyd said in a post on the Facebook Media blog that highlight videos posted to the social network by ABC News have reached more than 10 million users and been viewed more than 1.5 million times.
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Scooped by
Thomas Faltin
October 23, 2014 4:23 PM
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The "anonymous chatting application" that The New York Times’ Bits blog initially reported on earlier this month is now a reality, as Facebook introduced the latest app from its Facebook Creative Labs initiative, Rooms, a throwback to the Internet’s early days and a nod to anonymity, forums, message boards and chat rooms.
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Scooped by
Thomas Faltin
October 23, 2014 4:23 PM
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Facebook chief technology officer Mike Schroepfer and chief product officer Chris Cox revealed their sales of shares in the company in Form 4 filings with the Securities and Exchange Commission Wednesday.
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Scooped by
Thomas Faltin
October 23, 2014 4:23 PM
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Facebook's Creative Labs team announced Thursday the newest app — Rooms, available for iOS.
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