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Scooped by
Thomas Faltin
October 24, 2014 4:37 PM
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Customers live in the moment. There are many things we can do to create memorable moments for customers. Funny signs, thoughtful gifts, and sincere messages are all great things to help improve the e…
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Scooped by
Thomas Faltin
October 24, 2014 4:36 PM
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“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others” – Jack Welch Growing a team of leaders isn’t far-fetched. It sh…
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Scooped by
Thomas Faltin
October 24, 2014 4:36 PM
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Content marketing is hard. There, I said it. We can all breathe a sigh of relief now that we’ve admitted the truth. Unfortunately, though, that doesn’t relieve us of our duty to create fresh, eng…
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Scooped by
Thomas Faltin
October 24, 2014 4:36 PM
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This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder? MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. T…
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Scooped by
Thomas Faltin
October 24, 2014 4:35 PM
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Ever had a lazy Sunday morning? I have, and let me tell you, they’re awesome. Picture this: sitting in a big comfy chair, sipping on a hot cup of brain fuel (coffee, of course), and browsing your f…
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Scooped by
Thomas Faltin
October 24, 2014 4:35 PM
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The case for buying cyber insurance is compelling because the costs of data breaches are in the millions and rising fast. Getting effective cyber insurance is not simple, however.
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Scooped by
Thomas Faltin
October 24, 2014 4:34 PM
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As cybercrime gets more complex, the Feds are bound to become increasingly involved. When they show up at your front door, will they find your cyberdefense up to snuff?
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Scooped by
Thomas Faltin
October 24, 2014 4:31 PM
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Your brand and mine are fragile things. It seems that everything we do and say either strengthens or undermines our identity and reputation in the marketplace. And it does! Everything owners do an…
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Scooped by
Thomas Faltin
October 24, 2014 4:30 PM
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Is your CRM perfect? Can you click a button and get a pipeline that will easily turn into an accurate sales forecast? If your answer is yes, you’re one of the lucky few. Managing the sales pipeline…
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Scooped by
Thomas Faltin
October 24, 2014 4:30 PM
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Over the last couple of weeks, I have been writing about how emotional content affects viral content. If you have been following along, you now know what kind of influence emotions can have on the sh…
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Scooped by
Thomas Faltin
October 24, 2014 4:29 PM
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Solving data quality problems requires investment, and it’s an investment no business can avoid. Poor data quality can lead to compliance issues, legal challenges and increased effort from all side…
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Scooped by
Thomas Faltin
October 24, 2014 4:29 PM
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The Crow producer Ed Pressman has called the upcoming film ‘The Anti Spiderman’. The superhero reboot won’t be your average superhero film, and seeing Eric Draven isn’t the caped crusader…
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Scooped by
Thomas Faltin
October 24, 2014 4:28 PM
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Retailers lose $18 billion annually due to shopping cart abandonment. Although the B2B companies offer both products (softwares) and services to solve it, the cart abandonment is still ranking as one…
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Scooped by
Thomas Faltin
October 24, 2014 4:36 PM
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Before your customers know anything about you, they’ve probably seen your logo. What do people say about first impressions? I’ve recently created a logo and tagline for our Outrageous Success mov…
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Scooped by
Thomas Faltin
October 24, 2014 4:36 PM
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5 Simple Ways To Make It A Very Merry Christmas For Your Small Business With Christmas just around the corner, now is the time to get serious about promoting your business to Australian shoppers. Bef…
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Scooped by
Thomas Faltin
October 24, 2014 4:36 PM
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Every day we wake up we have a choice. We can choose to plod through the day or not. We can choose to go thru the motions or not. We can choose to do our best work or not. I tend to fall into the las…
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Scooped by
Thomas Faltin
October 24, 2014 4:35 PM
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Having offices in worldwide locations is great – in theory. However, while the amount of business you are attracting may be increasing, your business systems may not be running efficiently. If …
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Scooped by
Thomas Faltin
October 24, 2014 4:35 PM
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1. Planning and Analysis Planning out a marketing strategy on a whiteboard can at times become a confusing (and messy) process, leaving no room for analysis afterwards, resulting in all ideas and pla…
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Scooped by
Thomas Faltin
October 24, 2014 4:35 PM
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Fathom participated in a RePlay for Kids workshop where we re-purposed toys with custom controls so that children with disabilities could play with them.
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Scooped by
Thomas Faltin
October 24, 2014 4:34 PM
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Groupon Pages gives businesses a new way to find, connect and engage with customers.
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Scooped by
Thomas Faltin
October 24, 2014 4:30 PM
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Taking the time to optimise a Google AdWords campaign should be high on the list of priorities for any online marketer. There are several ways to go about ad optimisation; these include customising G…
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Scooped by
Thomas Faltin
October 24, 2014 4:30 PM
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When it comes to B2B lead generation I will always place advertising as the final piece to the puzzle, not because I don’t think it has much value, but because it’s so much more effective when yo…
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Scooped by
Thomas Faltin
October 24, 2014 4:29 PM
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In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers.” There are many qualifying criteria depending on how you …
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Scooped by
Thomas Faltin
October 24, 2014 4:29 PM
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I have been lucky enough to work with some of the most successful entrepreneurs in the world. Each of them has been idiosyncratic and quite amazing. In January 1984, I started working as a consultant…
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Scooped by
Thomas Faltin
October 24, 2014 4:28 PM
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Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology …
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