Did you know 66% of all consumers over the age of 15 made a purchase because of an email? If that doesn’t convince you to use email marketing, just look a
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B2B and social media. Ok, we know. If you're in B2B marketing, there's a chance you may be rolling your eyes. Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing company probably won't get you the major holiday bonus. But social is where potential customers can be. And social is where they get talking. "While many B2B firms support their customers through onsite and phone support, social -- and especially online communities -- offers an opportun Topic: Customer Experience.
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