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Scooped by Thomas Faltin
October 25, 2014 1:12 AM
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Where Does Amazing Work Come From?

Where Does Amazing Work Come From? | Digital-News on Scoop.it today | Scoop.it
Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something...
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Scooped by Thomas Faltin
October 25, 2014 1:12 AM
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Social Media Predictions For 2015, The Twitter Mullet And More: Here’s Our Connect via Hootsuite NY Recap

Social Media Predictions For 2015, The Twitter Mullet And More: Here’s Our Connect via Hootsuite NY Recap | Digital-News on Scoop.it today | Scoop.it
Missed us at Connect via Hootsuite NY? Here's a recap of all the exciting things that happened, including social media predictions, the Twitter Mullet & more
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Scooped by Thomas Faltin
October 25, 2014 1:12 AM
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A Comprehensive Guide to Safe and Effective Link Earning

A Comprehensive Guide to Safe and Effective Link Earning | Digital-News on Scoop.it today | Scoop.it
The world of SEO is a dynamic one to say the least, and in a post-Penguin world, it's important to have a strong method for quality link-earning. We've got everything you ever wanted to know here!
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Scooped by Thomas Faltin
October 25, 2014 1:11 AM
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3 Rules for Success from the Top 10 Marketers of 2014 | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 Rules for Success from the Top 10 Marketers of 2014 | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes. The top 10 content marketers of 2014 share their tips and advice so you can ramp up your content marketing game today.
Janelle's curator insight, October 25, 2014 4:30 PM

This article summarizes the ultimate way to succeed as a content marketers, outlined by the top 10 marketers of 2014. They discuss how empathy is the bruise between you and your customer. This means as a marketer you must step into the shoes of your customers because without empathy in your content, you are neglecting what your customers care about. Your content must align with customers' needs and their direction for getting information. This even means sometimes you must shift the focus of your content from the brand to your customers. 

Since I am in Week 2 of my social media audit, before reading this article I was reviewing Starbucks' twitter account. I noticed here that although they are constantly posting about their campaigns for Postcrossers and Common Cause, they are constantly emphasizing that this is all occurring at Starbucks by using #atStarbucks in every single post. I think its great that they are being socially responsible as a business but I think to really be affective they should stop focusing on the fact that it is happening at Starbucks but more on helping the cause.

This article also emphasizes the need to invest your best time in creating quality content. This means setting aside a good time everyday to sit down and create content. This routine gets you very into it and helps you accomplish great creative content that is strong and highly engaging for your customers and your brand. Once you know how to build great content, you will also know how to present it perfectly. I notice this in managing my own personal social media accounts. Since they are personal pages, they are almost creating myself as a brand. For example, I post usually 4 instagrams per week and I always post them at similar times. I take a good time to sit and edit the photos in a way I would like them presented. I then think about which time to post the pictures in order to reach the greatest audience and get the most likes. 

The top 10 marketers enhance the notion that your marketing content should be treated as one of your most important business assets. With the amount of work you are putting into the content, it should be respected as a if it is a business asset. Basically, a business has no business if its customers and target audiences are not aware of it. The content marketers job is to create awareness and communicate with the customers in order to build a business's reputation and grow its success. 

The last notion the marketers explain is that as a marketer you need to become a content marketing jack of all trades. Creating a balance of your content is key to success. As a marketer, you must have an eye for design and an ear for writing. Your role as a content marketer is also called a "media mentor." 

 

All of this information gathered from the top 10 marketers of 2014 all lead to the 3 rules for success:

1. Maintain a strong dedication for building quality content focused on the needs of customers.

2. Master the skills of writing, creation design, and interpretation so you can adjust and define your message in accordance with what your audience needs.

3. Make sure your content is treated seriously and produces the business goals you hope to achieve in the long run.

Bruce McDuffee's curator insight, October 26, 2014 11:17 AM

A lot of cliches here, but overall some good thinking material for marketers.

Scooped by Thomas Faltin
October 24, 2014 5:54 PM
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Seo Taiji reveals why he wore a skirt during his early idol days + his ... - allkpop

Seo Taiji reveals why he wore a skirt during his early idol days + his ... - allkpop | Digital-News on Scoop.it today | Scoop.it
On the October 24 episode of 'Kakao Music Studio Live,' singer Seo Taiji was invited as a guest alon
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Scooped by Thomas Faltin
October 24, 2014 5:53 PM
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2014 a Record Year for Small-Business Transactions? - CSPnet.com

2014 a Record Year for Small-Business Transactions? - CSPnet.com | Digital-News on Scoop.it today | Scoop.it
One business-for-sale marketplace anticipates 2014 will be a record-breaking year for small-business transactions, including a healthy year for convenience store and gas station business acquisitions.
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Scooped by Thomas Faltin
October 24, 2014 5:52 PM
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Magicbricks Launches New Mobile App

Magicbricks Launches New Mobile App | Digital-News on Scoop.it today | Scoop.it
The core user-base of Magicbricks is people on the move, who prefer accessing the net from their phones rather than from a desktop.
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Scooped by Thomas Faltin
October 24, 2014 5:51 PM
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ShareThis Drills Down On Social Buzz Around Big Events - MediaPost Communications

ShareThis Drills Down On Social Buzz Around Big Events - MediaPost Communications | Digital-News on Scoop.it today | Scoop.it
ShareThis Drills Down On Social Buzz Around Big Events - 10/27/2014
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Scooped by Thomas Faltin
October 24, 2014 5:50 PM
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Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App - Search Engine Journal

Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App - Search Engine Journal | Digital-News on Scoop.it today | Scoop.it
Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s - early 2000’s chat
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Scooped by Thomas Faltin
October 24, 2014 5:31 PM
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Web SEO Master, a Division of SH Web Design & SH Web Commerce, Inc ... - Virtual-Strategy Magazine (press release)

Web SEO Master, a Division of SH Web Design & SH Web Commerce, Inc ... - Virtual-Strategy Magazine (press release) | Digital-News on Scoop.it today | Scoop.it
Web SEO Master clarifies the differences between Ecommerce website design companies. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
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Scooped by Thomas Faltin
October 24, 2014 5:30 PM
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How Online Marketing Is Changing Travel - TravelPulse

How Online Marketing Is Changing Travel - TravelPulse | Digital-News on Scoop.it today | Scoop.it
The evolution of online marketing and the rampant use of mobile apps are considerably changing the way travel companies do business.
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Scooped by Thomas Faltin
October 24, 2014 5:29 PM
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Amazon's Cold Fire Phone Inflames Investors

Amazon's Cold Fire Phone Inflames Investors | Digital-News on Scoop.it today | Scoop.it
Amazon on Thursday posted a net loss of $437 million for the third quarter. For the same period in 2013, it posted a net loss of $41 million. Amazon had warned shareholders when it reported its bleak second quarter performance in July that the next quarter would be equally grim. However, that did not keep investors from reacting in surprise and dismay when the Q3 report arrived.
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Scooped by Thomas Faltin
October 24, 2014 5:28 PM
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Cloud Infographic - Virtual Reality - The Growing Industry - CloudTweaks.com

Cloud Infographic - Virtual Reality - The Growing Industry - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Virtual Reality - The term “virtual reality” was devised by Jaron Lanier, a computer scientist, in 1987. However, the concept of Virtual Reality
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Scooped by Thomas Faltin
October 25, 2014 1:12 AM
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Temporal data reality: In BI, time is of the essence

Temporal data reality: In BI, time is of the essence | Digital-News on Scoop.it today | Scoop.it
Temporal data functionality should be built into data warehouses and business intelligence systems to preserve a complete business record for analysis, says consultant Barry Devlin.
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Scooped by Thomas Faltin
October 25, 2014 1:12 AM
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All Things Alt: The Internet of Block Chains and an Injunction Against Moolah

All Things Alt: The Internet of Block Chains and an Injunction Against Moolah | Digital-News on Scoop.it today | Scoop.it
The syscoin development team has taken legal action against Moolah while XCurrency is planning an 'Internet of block chains'.
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Scooped by Thomas Faltin
October 25, 2014 1:11 AM
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Groupon Introduces Pages, Google Rolls Out Penguin Update

Groupon Introduces Pages, Google Rolls Out Penguin Update | Digital-News on Scoop.it today | Scoop.it
This week, online deals service Groupon introduced a new feature called "Pages." The new...
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Scooped by Thomas Faltin
October 25, 2014 1:11 AM
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How to Manage 19 Social Media Channels | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Manage 19 Social Media Channels | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.
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Scooped by Thomas Faltin
October 24, 2014 5:53 PM
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3 Things to Watch For When Facebook Inc Reports Third-Quarter Earnings - Motley Fool

3 Things to Watch For When Facebook Inc Reports Third-Quarter Earnings - Motley Fool | Digital-News on Scoop.it today | Scoop.it
The social network has proven doubters wrong by monetizing its user base at a rapid clip, but even its optimistic executives now warn that growth will slow going forward.
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Scooped by Thomas Faltin
October 24, 2014 5:53 PM
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Creating a Seasonal Content Strategy - QueryClick (blog)

Creating a Seasonal Content Strategy - QueryClick (blog) | Digital-News on Scoop.it today | Scoop.it
Get the latest search marketing news from QueryClick. We cover a range of SEO, PPC and CRO news with a bit of social media thrown in for good measure.
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Scooped by Thomas Faltin
October 24, 2014 5:52 PM
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Exclusive: Google CEO Larry Page Reorgs Staff, Anoints Sundar Pichai as New Product Czar

Exclusive: Google CEO Larry Page Reorgs Staff, Anoints Sundar Pichai as New Product Czar | Digital-News on Scoop.it today | Scoop.it
Sources said the company co-founder has said in meetings about the changes that he wants to focus on the "bigger picture" at the tech giant.
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Scooped by Thomas Faltin
October 24, 2014 5:51 PM
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Travel Association: Don't Be Afraid to Use Your PTO

Travel Association: Don't Be Afraid to Use Your PTO | Digital-News on Scoop.it today | Scoop.it
In a new study released by the U.S. Travel Association, the group found that vacation day use has fallen to its lowest level in roughly four decades.
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Scooped by Thomas Faltin
October 24, 2014 5:50 PM
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Content Catchup: The Art of Thought Leadership, Gigaom’s Native Ad Scandal, and More Must-Reads

Content Catchup: The Art of Thought Leadership, Gigaom’s Native Ad Scandal, and More Must-Reads | Digital-News on Scoop.it today | Scoop.it
Here's what you missed while debating whether
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Scooped by Thomas Faltin
October 24, 2014 5:31 PM
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Today in Small Business: Dubious Excuses for Calling in Sick - New York Times (blog)

Today in Small Business: Dubious Excuses for Calling in Sick - New York Times (blog) | Digital-News on Scoop.it today | Scoop.it
What’s the worst excuse for calling in sick you have ever heard?
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Scooped by Thomas Faltin
October 24, 2014 5:30 PM
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Zoopla Launchs New Comparables Report

Zoopla Launchs New Comparables Report | Digital-News on Scoop.it today | Scoop.it
Zoopla Property Group has launched its new Comparable Report tool enabling members to build powerful, own-branded vendor-facing reports in a few easy clicks.
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Scooped by Thomas Faltin
October 24, 2014 5:29 PM
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Take A Wintry Holiday From Reality With Sony's "Ice Bubbles" Ad

Take A Wintry Holiday From Reality With Sony's "Ice Bubbles" Ad | Digital-News on Scoop.it today | Scoop.it
To promote its 4K TV, Sony creates magical ice bubbles.
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