Digital-News on Scoop.it today
249.7K views | +5 today
Follow
Digital-News on Scoop.it today
Your new post is loading...
Your new post is loading...
Rescooped by Thomas Faltin from The MarTech Digest
Scoop.it!

SAPVoice: CMOs: May the Force (Multiplier) Be with You - Forbes | #TheMarketingAutomationAlert

SAPVoice: CMOs: May the Force (Multiplier) Be with You - Forbes | #TheMarketingAutomationAlert | Digital-News on Scoop.it today | Scoop.it

Digest...

 

In the military, a force multiplier is a capability that significantly increases the potential of a combat force, enhancing the probability of a successful mission. Many CEOs are looking to marketing to assume the role of force multiplier across their organizations, using customer insights to influence business strategy.

 

The ability to divine customer insights – and make them relevant to business people – is one of five key responsibilities CMOs must embrace to successfully transform marketing. Here are three ways to become a force multiplier:

 

Serve as a bonding agent: At LinkedIn, marketing and product development teams are highly integrated: product marketing managers are matched with product managers, who in turn work closely with the engineering teams. They share customer experience insights to determine what to build, how to deliver it, and how to communicate the brand value. Marketing has an equally strong partnership with the sales organization, collaborating not just on taking products to market but on strategy.

 

Combine c-suite roles: Technology services firm Cognizant took an increasingly common approach to ensuring that marketing lines up with business strategy: It put both functions under Executive VP Malcolm Frank, who serves as both chief strategy officer and chief marketing officer.

 

Break down your own walls. I’m not a fan of adjectives in front of marketing. Designations like “North America marketing” or “Web marketing” or “solution marketing” simply drives us further into our own internal silos. One small step we’ve taken internally is by using our social collaboration software, SAP Jam, to discuss marketing ideas, settle on best practices, and vote on the things that work best. We are also implementing cross-functional marketing metrics that focus on business outcomes instead of activities.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

 


Via CYDigital
more...
CYDigital's curator insight, October 10, 2013 7:06 AM

Theoretically, marketing as the force multiplier sounds wonderful, but you can't decide this on your own (as opposed to the military, who can force it down the organization by edict). It's a noble effort, and perhaps worthy of 2014 qualitative goals.

Rescooped by Thomas Faltin from The MarTech Digest
Scoop.it!

The Mind of a Digital Marketer | SorianoMedia | #TheMarketingAutomationAlert

The Mind of a Digital Marketer | SorianoMedia | #TheMarketingAutomationAlert | Digital-News on Scoop.it today | Scoop.it
When you're non-technical, sometimes it's easy to group all technical tasks together, when in actuality, there are many different arts and approaches

 

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
more...
CYDigital's curator insight, October 10, 2013 6:32 AM

And there's data analysis...


Rescooped by Thomas Faltin from Online Marketing Resources
Scoop.it!

Marketing Automation Trends - Pepper | #TheMarketingAutomationAlert

Excerpt...

 

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the  B2B Technology Marketing Community on LinkedIn to get answers to questions like:
- What are the biggest barriers to marketing automation adoption?
- What marketing automation benefits do marketers expect?
- How do marketers evaluate marketing automation vendors?
- How do marketers measure ROI of investments in marketing automation?

We received over 900 survey responses and distilled the survey findings into this easy to digest, information-rich report. Please feel free to share this survey with your colleagues. Thanks to everyone who participated in the survey!

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital, Pedro Da Silva
more...
CYDigital's curator insight, October 1, 2013 10:02 PM

Another outstanding bit of content to assist you with your 2014 plans and budgets! I was surprised by the quality of work, even though the sample is a flawed.

Rescooped by Thomas Faltin from The MarTech Digest
Scoop.it!

99 Facts on the Future of Business - B2B Marketing Insider | #TheMarketingAutomationAlert

http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business.

 

Excerpt...

 

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
more...
CYDigital's curator insight, October 10, 2013 6:49 AM

Perspective. Take the time to go through this, and ask yourself if you're on track or you need to explore something further.

Rescooped by Thomas Faltin from The MarTech Digest
Scoop.it!

The Emerging Marketing Technology Track - Gartner | #TheMarketingAutomationAlert

The Emerging Marketing Technology Track - Gartner | #TheMarketingAutomationAlert | Digital-News on Scoop.it today | Scoop.it

Key excerpt...

 

Emerging digital marketing technologies cross many neighborhoods of Gartner’s Digital Marketing Transit Map. Here, the emerging tech line forms the map’s outer boundaries; its stations representing technology and disciplines that are truly “on the edge.” The track focuses on innovative technologies and techniques in early stages of maturity. Characteristics include first-generation technologies, pilots, startup providers or initial stages of commercialization. Market penetration for these areas is typically as low as 1% to 5%. For some, adoption will go viral.  Some will also be considered disposable: Approach adoption with a goal to extract value before planned obsolesce or aggregation. While some may reach mass adoption (over 15 million in the U.S.) in the next 8 to 12 months, some will take as long as 10 years, while others will remain niche, disappear, or evolve into something very different.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
more...
CYDigital's curator insight, October 9, 2013 7:59 AM

This is way out there, and some of these "stations" will close before you know it. Stick with the previous developed digital map from Gartner.