Networked Nonprofits and Social Media
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March 30, 2015 6:26 PM
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Unplugging Without FOMO

Unplugging Without FOMO | Networked Nonprofits and Social Media | Scoop.it
Ms. Chan is one of a number of people seemingly weary of the 24-second cycle of Internet memes, viral distractions and celebrity hearsay that provide the fodder for today’s online intelligentsia. They do not busy themselves keeping up with the online cultural conversation of the moment, and they willingly brave the social cost of seeming out of touch.
Beth Kanter's insight:

Ms. Chan is one of a number of people seemingly weary of the 24-second cycle of Internet memes, viral distractions and celebrity hearsay that provide the fodder for today’s online intelligentsia. They do not busy themselves keeping up with the online cultural conversation of the moment, and they willingly brave the social cost of seeming out of touch.


Some researchers suggest that the desire to opt out is a backlash to the “fear of missing out,” or FOMO, a term dating to around 2011 that described the anxiety people felt reading on social media about parties they were not invited to attend.

FOMO was followed by another putative trend, the “joy of missing out,” which extolled mindfulness and staying offline to snuggle on the couch instead. But now, not only are people like Ms. Chan choosing not to be part of the online stampede, they regard their absence with pride.

“It’s a sign of intellectual and spiritual independence,” said Susan Cain, the author of the 2012 best seller “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” “In the past, that person wasn’t fitting in. Now, it’s not true. The influx of information is too much for everyone.”

For some, standing at the head of the chattering class is a sign of social status, said Lee Rainie, a specialist in the social influence of digital technologies at the Pew Research Center in Washington. “There are some people who want to know every little blip,” he said. But others find it stressful. A 2013 Pew study showed that nearly one in 10 Facebook users took a break from the social network because there was too much gossip and drama.

“People are questioning, ‘Is this how I want to orient my gaze?’ ” Mr. Rainie said. “There are times when it feels satisfying and others when it feels debilitating.”

The crush of Internet fodder makes it hard to escape, even if you try. Christina Crook, the author of “The Joy of Missing Out,” published in February, stayed offline for a month in 2012 but still found popular culture seeping into her conversations. “The big stories, people are talking about them,” Ms. Crook said. “If there was a story in the wider culture, it wasn’t like I was missing out.” Indeed, her lack of knowledge only played to the ego of her more connected friends. “Most people want to feel in the know,” she said. “I just became comfortable feeling silly.”

Ms. Cain said there was a small social cost to pay for not staying current with every Internet meme. “So for 10 minutes you’ll have nothing to contribute,” Ms. Cain said. “Life moves on.”


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Networked Nonprofits and Social Media
The tools and strategies for Networked Nonprofits
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Scooped by Beth Kanter
June 11, 2016 2:29 PM
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28 Must-Read Fundraising and Social Media Reports for Nonprofits

28 Must-Read Fundraising and Social Media Reports for Nonprofits | Networked Nonprofits and Social Media | Scoop.it
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofi…
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Scooped by Beth Kanter
May 3, 2016 10:24 AM
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Embracing the Power of Superfans and Social Media

Embracing the Power of Superfans and Social Media | Networked Nonprofits and Social Media | Scoop.it
The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers.
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Scooped by Beth Kanter
April 28, 2016 1:10 PM
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How to Repurpose Content From the Hottest Social Networks : Social Media Examiner

How to Repurpose Content From the Hottest Social Networks : Social Media Examiner | Networked Nonprofits and Social Media | Scoop.it
Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Discover how to repurpose content from today's hottest social media platforms.
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Scooped by Beth Kanter
April 26, 2016 8:31 AM
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Emojis for Dummies: The Essential Translation Guide

Emojis for Dummies: The Essential Translation Guide | Networked Nonprofits and Social Media | Scoop.it
Ever wonder what some of those emojis mean? Here are explanations for 35 of 'em.
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Scooped by Beth Kanter
April 25, 2016 8:19 AM
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Don’t Look Now, But Twitter Has Momentum With The Youth

Don’t Look Now, But Twitter Has Momentum With The Youth | Networked Nonprofits and Social Media | Scoop.it
Twitter is the most popular app at their high school.
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Scooped by Beth Kanter
February 3, 2016 12:49 PM
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7 ways to automate social media

7 ways to automate social media | Networked Nonprofits and Social Media | Scoop.it
While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...
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Scooped by Beth Kanter
January 18, 2016 4:16 PM
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Tips for Taking Your Twitter Game to the Next Level

Tips for Taking Your Twitter Game to the Next Level | Networked Nonprofits and Social Media | Scoop.it
The ins and outs of Twitter: how to compose engaging tweets that will expand your reach.
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Scooped by Beth Kanter
December 16, 2015 5:02 PM
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To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW

To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW | Networked Nonprofits and Social Media | Scoop.it
The Esquire Guy explains the duties and casualties of company ambassadorship.
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Scooped by Beth Kanter
December 11, 2015 1:24 PM
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What Can Social Media Ambassadors Do For Your Charity? - JustGiving blog

What Can Social Media Ambassadors Do For Your Charity? - JustGiving blog | Networked Nonprofits and Social Media | Scoop.it
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Scooped by Beth Kanter
November 5, 2015 4:07 PM
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Building and Expanding My PLN. (with image, tweets) · chris_dea

A discussion about techniques and tools that I will use to build my Personal Learning Network.
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Scooped by Beth Kanter
September 25, 2015 12:27 PM
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5 Key Words to Trigger Emotional Responses on Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy

5 Key Words to Trigger Emotional Responses on Social Media | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Networked Nonprofits and Social Media | Scoop.it
Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
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Scooped by Beth Kanter
September 18, 2015 1:56 PM
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Infographic: How Your Age Affects What You Share on Social Media

Infographic: How Your Age Affects What You Share on Social Media | Networked Nonprofits and Social Media | Scoop.it
Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study took a deep look into social habits across demographics.
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Scooped by Beth Kanter
June 8, 2016 10:11 AM
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21 Twitter Tools That Every Twitter Power User Must Know

21 Twitter Tools That Every Twitter Power User Must Know | Networked Nonprofits and Social Media | Scoop.it
Twitter tools which every smart users are using. Check out these awesome collection of 21 twitter tools for marketing on Twitter.
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Scooped by Beth Kanter
May 1, 2016 9:51 PM
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Think the millennials have it tough? For Generation K life’s even harsher

Think the millennials have it tough? For Generation K life’s even harsher | Networked Nonprofits and Social Media | Scoop.it
After our in-depth investigation of the issues faced by young adults, Noreena Hertz takes a look at the lives of today’s teenagers, after interviewing 2,000 of them in the past 18 months – and finds a generation who feel profoundly anxious and distrustful
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Scooped by Beth Kanter
April 27, 2016 12:51 PM
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7 Instagram Tools Your Business Needs in 2016

7 Instagram Tools Your Business Needs in 2016 | Networked Nonprofits and Social Media | Scoop.it
Do you use Instagram in your marketing strategy effectively, or you want to but wonder whic
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Scooped by Beth Kanter
April 25, 2016 8:24 AM
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2016 Cause Awareness & Giving Day Calendar

2016 Cause Awareness & Giving Day Calendar | Networked Nonprofits and Social Media | Scoop.it
Cause awareness and giving days can be very powerful for online fundraising. The real-time, in the moment nature of social media increases the likelihood that donors will be inspired to give to you…
TVD Associates's curator insight, September 11, 2016 6:28 PM

There's still 3 months left!

Scooped by Beth Kanter
February 8, 2016 1:23 PM
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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Networked Nonprofits and Social Media | Scoop.it
If you want to know what works when it comes to marketing, you need to study the competition. This includes ...
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Scooped by Beth Kanter
January 22, 2016 12:47 PM
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Inside The Growing Social Media Skills Gap

Inside The Growing Social Media Skills Gap | Networked Nonprofits and Social Media | Scoop.it
Hootsuite CEO Ryan Holmes explains why the skills gap you haven't heard of is getting wider, and what it takes to close it.
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Scooped by Beth Kanter
January 8, 2016 1:07 PM
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How Not to Police Employees' Social Media

How Not to Police Employees' Social Media | Networked Nonprofits and Social Media | Scoop.it
Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
Beth Kanter's insight:

"This blurring of personal and professional lines has, in turn, led to the trend of employees getting “Facebook fired” — i.e., being dismissed because of questionable social media posts that come to the attention of their coworkers or supervisors."


“Fired for Facebook: Using NLRB Guidance to Craft Appropriate Social Media Policies,” by Gordon B. Schmidt and Kimberly W. O’Connor (Indiana University — Purdue University Fort Wayne), Business Horizons, Sept./Oct. 2015, vol. 58, no. 5


http://www.sciencedirect.com/science/article/pii/S0007681315000658


Although social media use has become more prevalent, the gray area between employees’ free speech and companies’ legal protections remains largely unexplored. Accordingly, the authors offer four overarching recommendations for firms seeking to balance the rights of their workforce against the safety of their reputation.


Allow employees to express legitimate opinions about their working conditions on social media, but don’t give them license to ridicule the company or its customers. 


Craft social media policies that avoid ambiguity.


Learn from other firms’ language mistakes. 


Keep up to date on case law.


Although guidelines prohibiting sexual harassment, hate speech, or discrimination on social media should be fundamental for all companies, other caveats might be more applicable to particular industries. Healthcare firms should pay special attention to patient confidentiality, the authors note, and tech companies would do well to address copyrights, patents, and intellectual property rights. Marketers should receive even more specific instructions, because their social media activity encompasses an increasingly large and crucial component of their job description — one that often requires them to be edgy and attention seeking.

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Scooped by Beth Kanter
December 16, 2015 12:33 PM
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Welcome to the Age of Work/Life Integration

According to Reppler, 91 percent of employers use social media during the recruitment process, so it’s probably safe to say that social recruiting is no longer a trend — it’s a fact of life.
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Scooped by Beth Kanter
December 10, 2015 1:22 PM
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5 Trends That Will Change How Companies Use Social Media In 2016

5 Trends That Will Change How Companies Use Social Media In 2016 | Networked Nonprofits and Social Media | Scoop.it
Beth Kanter's insight:

Employees as advocates


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Scooped by Beth Kanter
September 30, 2015 1:25 PM
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How to Use Social Media Insights to Improve Your Marketing

How to Use Social Media Insights to Improve Your Marketing | Networked Nonprofits and Social Media | Scoop.it
Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
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Scooped by Beth Kanter
September 24, 2015 12:33 PM
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How to Use Snapchat for Business

How to Use Snapchat for Business | Networked Nonprofits and Social Media | Scoop.it
Are you interested in using Snapchat for your business? In this article, you'll discover how to use Snapchat in your social media marketing.
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