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Scooped by
Beth Kanter
June 11, 2016 2:29 PM
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The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofi…
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Beth Kanter
May 3, 2016 10:24 AM
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The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers.
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Beth Kanter
April 28, 2016 1:10 PM
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Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Discover how to repurpose content from today's hottest social media platforms.
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Beth Kanter
April 26, 2016 8:53 AM
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Beth Kanter
April 26, 2016 8:31 AM
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Ever wonder what some of those emojis mean? Here are explanations for 35 of 'em.
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Beth Kanter
April 25, 2016 8:19 AM
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Twitter is the most popular app at their high school.
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Beth Kanter
February 3, 2016 12:49 PM
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While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...
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Beth Kanter
January 18, 2016 4:16 PM
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The ins and outs of Twitter: how to compose engaging tweets that will expand your reach.
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Beth Kanter
December 16, 2015 5:02 PM
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The Esquire Guy explains the duties and casualties of company ambassadorship.
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Beth Kanter
December 11, 2015 1:24 PM
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Beth Kanter
November 5, 2015 4:07 PM
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A discussion about techniques and tools that I will use to build my Personal Learning Network.
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Beth Kanter
September 25, 2015 12:27 PM
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Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
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Beth Kanter
September 18, 2015 1:56 PM
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Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study took a deep look into social habits across demographics.
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Beth Kanter
June 8, 2016 10:11 AM
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Twitter tools which every smart users are using. Check out these awesome collection of 21 twitter tools for marketing on Twitter.
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Beth Kanter
May 1, 2016 9:51 PM
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After our in-depth investigation of the issues faced by young adults, Noreena Hertz takes a look at the lives of today’s teenagers, after interviewing 2,000 of them in the past 18 months – and finds a generation who feel profoundly anxious and distrustful
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Beth Kanter
April 27, 2016 12:51 PM
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Do you use Instagram in your marketing strategy effectively, or you want to but wonder whic
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Beth Kanter
April 26, 2016 8:51 AM
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Beth Kanter
April 25, 2016 8:24 AM
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Cause awareness and giving days can be very powerful for online fundraising. The real-time, in the moment nature of social media increases the likelihood that donors will be inspired to give to you…
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Beth Kanter
February 8, 2016 1:23 PM
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If you want to know what works when it comes to marketing, you need to study the competition. This includes ...
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Beth Kanter
January 22, 2016 12:47 PM
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Hootsuite CEO Ryan Holmes explains why the skills gap you haven't heard of is getting wider, and what it takes to close it.
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Beth Kanter
January 8, 2016 1:07 PM
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Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
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Beth Kanter
December 16, 2015 12:33 PM
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According to Reppler, 91 percent of employers use social media during the recruitment process, so it’s probably safe to say that social recruiting is no longer a trend — it’s a fact of life.
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Beth Kanter
December 10, 2015 1:22 PM
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Beth Kanter
September 30, 2015 1:25 PM
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Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
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Beth Kanter
September 24, 2015 12:33 PM
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Are you interested in using Snapchat for your business? In this article, you'll discover how to use Snapchat in your social media marketing.
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Ms. Chan is one of a number of people seemingly weary of the 24-second cycle of Internet memes, viral distractions and celebrity hearsay that provide the fodder for today’s online intelligentsia. They do not busy themselves keeping up with the online cultural conversation of the moment, and they willingly brave the social cost of seeming out of touch.
Some researchers suggest that the desire to opt out is a backlash to the “fear of missing out,” or FOMO, a term dating to around 2011 that described the anxiety people felt reading on social media about parties they were not invited to attend.
FOMO was followed by another putative trend, the “joy of missing out,” which extolled mindfulness and staying offline to snuggle on the couch instead. But now, not only are people like Ms. Chan choosing not to be part of the online stampede, they regard their absence with pride.
“It’s a sign of intellectual and spiritual independence,” said Susan Cain, the author of the 2012 best seller “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” “In the past, that person wasn’t fitting in. Now, it’s not true. The influx of information is too much for everyone.”
For some, standing at the head of the chattering class is a sign of social status, said Lee Rainie, a specialist in the social influence of digital technologies at the Pew Research Center in Washington. “There are some people who want to know every little blip,” he said. But others find it stressful. A 2013 Pew study showed that nearly one in 10 Facebook users took a break from the social network because there was too much gossip and drama.
“People are questioning, ‘Is this how I want to orient my gaze?’ ” Mr. Rainie said. “There are times when it feels satisfying and others when it feels debilitating.”
The crush of Internet fodder makes it hard to escape, even if you try. Christina Crook, the author of “The Joy of Missing Out,” published in February, stayed offline for a month in 2012 but still found popular culture seeping into her conversations. “The big stories, people are talking about them,” Ms. Crook said. “If there was a story in the wider culture, it wasn’t like I was missing out.” Indeed, her lack of knowledge only played to the ego of her more connected friends. “Most people want to feel in the know,” she said. “I just became comfortable feeling silly.”
Ms. Cain said there was a small social cost to pay for not staying current with every Internet meme. “So for 10 minutes you’ll have nothing to contribute,” Ms. Cain said. “Life moves on.”