![Holiday Shopping Goes Social [Infographic] | Crowdtap | Better know and better use Social Media today (facebook, twitter...) | Scoop.it](https://img.scoop.it/5JicxFP5VIC4LfNcbKipgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The key finding: Holiday shoppers are increasingly seeking out gift ideas on social – and they’re relying less and less on traditional channels. Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013.
Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year.
Peer recommendations on social media continue to influence gift purchases more so than other types of recommendations and endorsements. Nearly 70% of respondents said social content and commentary about brands and/or products from their peers influence their purchases most – a figure that’s more than 6X higher than those who said celebrity endorsements on TV carry the most weight (11%)...
Via Jeff Domansky
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Valuable social media research provides marketers with social marketing insight.
Valuable social media research provides marketers with social marketing insight.
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