Better know and better use Social Media today (facebook, twitter...)
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Rescooped by Mau from digital marketing strategy
onto Better know and better use Social Media today (facebook, twitter...)
September 23, 2014 12:14 PM
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79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic

79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
A study and accompanying infographic (pictured below) by Circle Research and The Marketing Society found that nearly 80% of surveyed B2B marketers believe that social media is an effective channel for their marketing efforts.

Via Brian Yanish - MarketingHits.com, malek
malek's curator insight, September 23, 2014 9:28 AM

Worryingly, only 16 per cent of B2B marketers are confident in their ROI measurement, while 70 per cent say they need help with their digital skills.

Ben Alexander Hopkins's curator insight, September 23, 2014 10:53 PM

SOCIAL NETWORKING 4:

This is an important consideration, that the utilisation of social networks applies to both marketing to consumers and to other businesses. Websites such as linkedin are effective for this kind of social networking. This article also touches on how smartphones are being considered as a huge area of opportunity for marketing, however many organisations aren't utilising it, often because they don't have a thorough understanding of this medium and how to use it to its full potential. Should marketers be able to effectively tap into this medium, their reach would increase significantly. 

Better know and better use Social Media today (facebook, twitter...)
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