Embrace storytelling for your social media channels with a defined strategy, not nebulous guff.
Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.
It’s the customer’s journey now.
Via Brian Yanish - MarketingHits.com, massimo facchinetti
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