Wearable Tech and the Internet of Things (Iot)

The dashboard Under Armour is building, within UA Record, will focus on four key metrics: sleep, fitness, daily activity, and nutrition.

“We think the consumer needs a dashboard that just says ‘How am I doing?’,” Plank said. “If I can look on my cellphone and I can figure out my bank balance, my stock price, or the weather in any given city — the fact that I have no measure or barometer of my health except for going to see a doctor ever 12, 1,8 or 24 months, we think is really a crime.”  -  Another element to the health dashboard that they are focusing on is defining success for the consumer and providing the user with context.  -  “This isn’t just about knowing that I took 8,000 steps yesterday,” Plank said. “But because I took 8,000 steps, how did it make me feel? And more importantly, how did that work with how I slept or what I ate that day? And we think that having that information is going to allow them to make better decision to live healthier and enriched lives — affecting ultimately, obviously, fitness, but we think there’s an outlook for us to affect global health, which gets us so excited.”