Retailers will soon be able to use IBM tools to launch highly targeted ad campaigns on Facebook.

The Mobile Marketing Association (MMA) is releasing a series of new "Smart Mobile Cross Marketing Effectiveness" studies and data that argue for larger mob

Join MRY CMO David Berkowitz and Chute’s Gregarious Narain on Jan. 22 at 10 am PT/1 pm ET for a webinar on the future of content marketing and a dive into the

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail,...

With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal.

The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less prevalent.

Morgan Stanley initiated coverage on Facebook with overweight rating while rating Google neutral, saying the two will clash in mobile advertising.

facebook made 66% of its $2.96 billion third-quarter ad revenue from mobile. but its overall ad revenue was only one-fifth of google's.

The technology relies on physical boundaries of businesses rather than navigational map data.

Guest A quick guide to both current and legacy formats that both brands and publishers should consider as they pursue mobile advertising.

Mobile attribution and other tasks are forcing companies to pick up more data scientists.

Anyone can create and market their own App - whether you are an indie developer or Domino's Pizza - the toolbox is up for grabs. However there’s so many app fails out there, even some great ideas that just weren't executed or marketed properly. Expert mobile marketers are full of secrets that [...]

Mobile seems to have been one of the most important trends in digital marketing and ecommerce for the past five years now.

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook, Foursquare and a crop of startups are putting new twists on old-school advertising to build brand recognition and drive app downloads.

In the 20 years since their introduction, banner ads have ruined the appearance and usability of the web, perverted content and diminished privacy.

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150 billion monthly pings from smartphone owners opening advertising-supported mobile apps and sites across the country.