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Facebook has cautioned investors to expect slower user growth in the second half of the year. 
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Claudio Schapsis's insight:
Interesting report - Key Findings
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As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns ...
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Claudio Schapsis's insight:
If 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels I wonder how effective are their campaigns...
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CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?
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![Why Do Brands Have Such Small Mobile Advertising Budgets? [Study] | Mobile Marketing | Scoop.it](https://img.scoop.it/dFAgHF8sB2_a1Eg4wm9IkTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.
Claudio Schapsis's insight:
Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.
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QR codes. The campaign is meant to provide the most loyal fans with fun rewards based on their tailgating expertise. McDonald’s has long been a partner of
Claudio Schapsis's insight:
It will be very interesting to see how many people respond to QR Code scanning in their restaurants.
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If you’ve ever had any question or doubt about the importance of mobile for your restaurant’s marketing strategy, a recent report will affirm that it’s more essential than ever. So if you ha
Claudio Schapsis's insight:
interesting tips for the restaurant industry
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Whether you’re involved with eCommerce or own a brick-and-mortar store, mobile marketing should be utilized. If not, your competition is going to have a rather significant upper hand.
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Mobile marketing is reaching adolescence in some sectors, the telephone and the tablet are pretty much established as firm anchors in the relationship between a brand and its customers. I’m comparing this to adolescence because we’re still in ...
Claudio Schapsis's insight:
An overview to the top 5 trends in Mobile Marketing: Programmatic, Attribution, Adaptive web design, Payments, Mobile to Store.
Matthew Lenz's curator insight,
November 3, 2014 1:40 PM
This article is very interesting because it can be used by various different businesses. Mobile marketing is the next big thing in the marketing world. Therefore businesses should take advantage of any helpful tips on how to use mobile marketing effectively. Whether a business needs help with mobile payments or mobile advertising, this is a good article with interesting trends to be aware of.
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The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-line reports. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising.
Claudio Schapsis's insight:
Mobile advertising increases 76% in HY 2014 — Mobile advertising in the United States totaled $5.3 billion
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SMS Mobile marketing, as compared to email and other marketing channels, does not get too much exposure and credibility, which it should get.
Claudio Schapsis's insight:
Case well presented and interesting case studies. Still the author fails to mention one of the major components/drawbacks from SMS Marketing - You need the end user consent.
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The growth of ad formats between H1 2013 and 2014. Click to see graph full size. Digital ad spend in the UK hit £3.46bn in the first half of 2014,
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From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges.
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Mobile devices are increasingly becoming an integral part of air travel, according to new research from airline technology firm SITA, with the vast majority of travelers carrying such devices and wanting to use them to improve the travel experience both on the ground and in the air.
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As merchants get more aggressive when attracting consumers on mobile apps, marketing is increasingly about proactive targeting that personalizes pitches for both what is offered, and when.
Claudio Schapsis's insight:
And without any doubt LOCATION is one of the main components in this equation
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Jonathan Gardner, director, communications at Turn, returns from Dmexco 2014 in Cologne, Germany with seven learnings from the world'...
Claudio Schapsis's insight:
...No doubt fragmentation of the user attention span across devices and channels is a problem facing brands and agencies across all markets. The challenge is in connecting those dots – and that requires data...
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If you’ve ever had any question or doubt about the importance of mobile for your restaurant’s marketing strategy, a recent report will affirm that it’s more essential than ever. So if you ha
Claudio Schapsis's insight:
interesting tips for the restaurant industry
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Measurement firm releases first wave of desktop, smartphone and tablet data (Half of digital consumption in Canada now happens on mobile.
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Mobile Advertising represent 62% of the company’s $2.68 billion in total ad sales!