The Swedish retail giant is slowly adapting to one of the world's most complex furniture markets.
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Scooped by
Graham Watson
onto Microeconomics: IB Economics March 21, 2022 3:00 AM
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More Business Management than Economics, but this is a brilliant article about how Ikea has adapted its business model for the Indian market, both in terms of cost but also in terms of products sold, and as a result started to gain a foothold in one of the world's largest, and most diverse economies.