The supermarkets follow Iceland in cutting the cost of formula after the manufacturer cut prices to retailers.
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Just a great article which makes clear the oligopolistic nature of this market, with a price cut by one of the firms, Iceland, eliciting a response from Asda and Tesco, and others, no doubt, about to follow suit. You might model this using the kinked demand curve, but it would also be worth thinking about whether there are any other models of oligopoly that you might apply too.