Western wellness influencers once dubbed coconuts the new "it" superfood. Even though nutritionists couldn't agree if they deserved the hype, people kept gobbling them up. But what did the soaring demand mean for coconut producers? Well, harvesting coconuts is dangerous work. Farmers risk their lives climbing 80-foot palm trees to get the fruit. And processors brave saws to remove the pesky shells. We visit Sri Lanka to see how coconut farmers bear the burden of the West's superfood obsessions.
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Microeconomics: IB Economics
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A brief overview of relevant articles for IB, A-Level and Pre-U economists relating to microeconomic issues
Curated by
Graham Watson
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This Business Insider clip looks at how a Sri Lankan firm processes 30,000 metric tons of coconuts a year. Harvesting the coconuts is a labour-intensive occupation but processing them is a little bit more sophisticated. This clip looks at the production process, and the way in which larger producers can gain economies of scale.