Internet search is generating massive amounts of consumer data — how is the medical industry going to use it?
You can’t really understate the significance of Google’s impact on healthcare. For one thing, the search engine giant has effectively become the largest medical startup incubator in history. In the last few years alone, Alphabet (Google’s parent company) and Google Ventures (its investment arm) have respectively acquired or backed an expansive list of healthcare companies and ventures.
This list includes Verily, which is developing AI-driven tech that analyzes vast troves of consumer data to better understand how and why we get sick, as well as DeepMind Health, which is using AI in apps to help medical professionals deliver safer, higher-quality care to patients.
But on a more fundamental level, the rise of internet search, which of course is dominated by Google, has resulted in a massive trove of consumer data that is incredibly valuable from a healthcare perspective. Here are three of the most interesting ways that researchers, providers, and others in the field are using Google’s search data to improve the overall quality of medical care across the globe.
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Giuseppe Fattori
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