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Scooped by
Brian Yanish - MarketingHits.com
from Social Media Useful Info
February 1, 2015 9:56 AM
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Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
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Scooped by
Brian Yanish - MarketingHits.com
from Social Media Useful Info
February 1, 2015 9:00 AM
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No man is an island and neither is a marketing campaign. Whatever you do on one channel is going to be tied to your brand in the minds of your audience.
It will make no sense if people visit your social pages and everything about the brand is unrecognizable, from the billboard they saw that morning or the ad they heard on the radio.
This disconnect could turn people off, or even cause you to miss out on chances to engage with potential customers who encountered you on another channel.
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Brian Yanish - MarketingHits.com
from Infographics
February 1, 2015 8:06 AM
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Are you ignoring Google Plus as a platform to market your business? Perhaps you don’t see any value in it or you just don’t know how to use it? If that’s the case you could be missing out!
According to the infographic below from Timi Budai 70% of active companies now have a Google Plus page and the Google plus one button gets clicked 5 billion times a day!
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Brian Yanish - MarketingHits.com
from healthcare technology
February 1, 2015 7:20 AM
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Biogen Idec has partnered with Google X, Google’s business unit for long-term “moonshot” projects, to study outside factors that might contribute to the progression of multiple sclerosis (MS), according to a report from Bloomberg.
Google and Biogen will use sensors, software, and data analysis tools to collect and analyze data from people who have MS. The companies aim to explore why MS progresses differently in each patient.
Bloomberg pointed out that Biogen has used digital tools for its disease research in the past. Last month, Biogen announced that it was using Fitbit activity trackers to gather data from people who have MS. It gave 250 Fitbit bands to participants to track their level of activity and sleep patterns. Last summer, the pharma company worked with Cleveland Clinic to develop an iPad app to assess MS progression.
more at http://mobihealthnews.com/40031/google-biogen-will-use-wearable-sensors-to-study-multiple-sclerosis/
Cuantificación personal, wearables y big data al servicio de la captura y análisis de información para el estudio de la progresión de enfermedades como la esclerosis múltiple.
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Brian Yanish - MarketingHits.com
from Social Marketing Revolution
February 1, 2015 6:07 AM
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The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.
As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.
We may NEVER need water and canned goods...sadly.
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Brian Yanish - MarketingHits.com
from Must Play
February 1, 2015 5:06 AM
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The web + mobile + social means we are all about to be game developers. Those environments are so GAME FRIENDLY and game content so engaging in or out of the organization becoming game developers is in all our futures.
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Brian Yanish - MarketingHits.com
from digital marketing strategy
February 1, 2015 4:34 AM
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With a steady stream of new devices, operating systems, languages, and tools, mobile development never slows down. Choosing the right Mobile Application Development Platform can make or break your development - meaning the difference between bringing a timely, successful product to market or getting scooped by competition while your developers fix broken code. With the mobile landscape changing so quickly, what trends and features should developers look for in a cross-platform development soluti
With the huge growth in Internet of things, wearables and new operating system, dealing with complexity is the name of the game
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Brian Yanish - MarketingHits.com
from It's Your Business
February 1, 2015 1:45 AM
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Don't you dare think twice about the value of your dream. Every owner I have spoken with started from the ground up. It's all about putting on that smile of yours and reevaluating the importance of local....
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Brian Yanish - MarketingHits.com
February 1, 2015 12:38 AM
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In the content marketing world, SEO is constant topic of discussion. As a cost-effective way of organically bolstering brand awareness and generating leads, SEO plays a critical role in content marketing. After all, search is still the primary way people find content.
Although a strong SEO strategy is a necessity for content marketers, it’s one of the most difficult tactics to perfect. In fact, only 14 percent of companies rate their SEO efforts as “very successful,” according to research from Ascend2’s “SEO Marketing Benchmark Report.”
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Brian Yanish - MarketingHits.com
February 1, 2015 12:31 AM
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You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.
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Brian Yanish - MarketingHits.com
January 31, 2015 11:39 PM
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The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.
Good find, Karen - they have really grasped the power of #storytelling.
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Brian Yanish - MarketingHits.com
from iGeneration - Humane Use of Technology in an AI world (Pedagogy & Digital Innovation)
January 31, 2015 10:54 PM
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The new Google Drive has a slightly different interface. Rather than single clicking to open a file, you double click. Single click now allows you to select a file and utilize a toolbar or keyboard...
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Brian Yanish - MarketingHits.com
January 31, 2015 8:26 PM
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As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might.
A fascinating study about Twitter and Google!
Read it at https://www.stonetemple.com/tweeting-a-link-to-a-page-might-get-it-indexed/
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Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
January 31, 2015 7:22 PM
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Facebook's strong mobile advertising business helped the social network to report positive results for the fourth quarter of 2014. Revenue was up 49% to $3.85 billion, as the company's profit grew by 34% to $701 million. For the full year, Facebook reported a net profit of $2.94 billion on $12.47 billion in revenue. When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would be for the company. In each of the past seven quarters, mobile ads accounted for more then 90% of Facebook's revenue growth. In the past three months, mobile advertising sales amounted to almost $2.5 billion. Having doubled since the previous year's holiday quarter, mobile ad revenue now accounts for more than two thirds of Facebook's advertising revenue and 64% of total revenue....
Powerful revenue growth via mobile and a bellwether for marketers.
More people want to interact on the move outside home. This key trend explained here
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Brian Yanish - MarketingHits.com
January 31, 2015 6:05 PM
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YouTube is keen on exploring new video formats as shown by its bold move toward supporting 360-video. This movie format records footage similar to what could be seen by a floating eye. YouTube’s platform will allow viewers to scroll through the frame of the videos, moving the camera’s view up or down, side to side.
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Brian Yanish - MarketingHits.com
January 31, 2015 5:42 PM
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2014 was a great year for Facebook. For the seventh straight quarter, the social network company topped Wall Street profit and revenue forecasts as it won even more mobile advertising revenue, according to USA Today. More than two-thirds of Facebook advertising revenue now comes from mobile adds. Furthermore, Facebook continues to bring in an impressive number of users: 1.39 billion monthly active users at the end of 2014.
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Brian Yanish - MarketingHits.com
January 31, 2015 5:09 PM
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This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.
You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)
If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!
Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.
What types of social signals will benefit your website? What is Google looking for?
From Twitter:
- The number of tweets and retweets an URL has.
- The level of authority (followers) the person tweeting has.
From Facebook:
From Google Plus:
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Brian Yanish - MarketingHits.com
from Content Marketing & Content Strategy
January 31, 2015 4:07 PM
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Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem.
For example:
●80% of marketers use blogs as part of their content marketing strategies.
●70% of business bloggers have had their blogs for more than two years.
●44% of business bloggers have more than two blogs.
There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. These bloggers certainly create great content, but they are also experts at thinking “out of the box” when it comes to developing innovative promotion strategies.
Here are 4 promotion secretes of the "10K Business Bloggers Club:"
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Brian Yanish - MarketingHits.com
January 31, 2015 3:57 PM
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Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.
Fortunately, that changed. It’s taken several years, but I now feel confident that I have an almost foolproof method of ensuring colleagues not only get on board with the strategy, but also become key contributors who truly want to create content. These five points (used together or individually) create the environment in which in-house success is achieved.
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Brian Yanish - MarketingHits.com
January 31, 2015 3:14 PM
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For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions or jumping to an illogical conclusion every now and then. Problem is, we don't even recognize these patterns as strange. They're built into the fabric of our thought -- so to us, they just seem normal.
But upon examination, they're revealed to be anything but normal. Why else would we buy Beanie Babies in bulk? Or consider a rhyming tagline to be "truer" than a non-rhyming tagline? Thanks, psychological biases.
Like it or not, these biases are part of us. So those in the business of persuasion can benefit from learning how to spot and play to them. Below are 10 psychological biases that relate to decision-making. Not only can these help you understand why you make the choices you do, each also has a sales takeaway attached to help reps use these brain quirks to sell better.
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Brian Yanish - MarketingHits.com
January 31, 2015 2:57 PM
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What does this year hold for technology?
Here's a look the top technology trends for 2015 and predictions of where digital business will be in the next five years. Are you prepared?
The top trends for 2015 include the Internet of Things; 3-D printing; advanced, pervasive, and invisible analytics; context-rich systems; and risk-based security and self-protection, according to the following infographic by Needa Shredder.
By 2016, "over half of consumer products and service R&D investments will be redirected to customer experience innovations," according to data cited in the infographic.
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Brian Yanish - MarketingHits.com
January 31, 2015 2:16 PM
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Does your business tweet? Great! But what about your business leaders?
If you’ve ever spoken to your leadership about using Twitter – or if you are that leadership – you’ve probably encountered any number of protestations and roadblocks. Twitter is a time-sink. It’s frivolous. There are too many complaining customers and not enough advocates. It can’t be measured, so it doesn’t matter to the bottom line.
But the benefits of CEOs and other executives using Twitter can far outweigh the downsides, if done properly. Twitter can connect businesses to their customers on a more personal level than any other digital tool – and it is that personal connection that builds trust and loyalt
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Brian Yanish - MarketingHits.com
January 31, 2015 1:41 PM
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The News Feed is probably Facebook’s most important asset, and there’s no doubt the company spends a ton of money researching algorithms to feed you optimal content. But it turns…
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Brian Yanish - MarketingHits.com
January 31, 2015 1:26 PM
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With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year. But how far does $4.5 million go in buying digital Big Game ads?
add your insight...
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