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WHY IS IT SO COMPLICATED FOR SOME PEOPLE TO STEP INTO “COMPUTER AGE” (INFORMATION AGE)? Revolution: from Wikipedia “A revolution (from the Latin revolutio, "a turn around") is a fundamental ch... 
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3 Insider Secrets to help Successful Entrepreneurs and Leaders enjoy more time with family and friends work less and still be productive As an Entrepreneur myself for 30 years I know it is very imp...
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The Problem of Web Copy
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This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
malek's curator insight,
January 21, 2015 9:41 AM
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith 
Martin (Marty) Smith's comment,
January 21, 2015 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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3 Must Follow Content Curators
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Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …
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Great Cause Marketing
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Burn Down The House: Marketing's Big Bang Manifesto
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![Hero Marketing: Target's Great New Holiday Alice In Wonderland Ad [video] | Must Market | Scoop.it](https://img.scoop.it/n7936o0jTrbC91wJJGazeDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Hero Marketing: Target's New Ad
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The official website for the HBO Documentary Film Mr. Dynamite: The Rise of James Brown, featuring videos, images, interviews, resources and schedule information.
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Martin (Marty) Smith
September 29, 2014 8:09 PM
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Posted the Ello Manifesto, Ello is the new ad free social net, earlier (http://sco.lt/7WwCor) and it has been trending all day on my Scoop.it. This link is to my friend Mark Traphagen's free user's guide (he thinks it may be the first). Ello requires an invite, so I'm not on it yet.
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Martin (Marty) Smith
September 24, 2014 1:47 AM
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This deck has been flying since we put it up. Being featured by @HaikuDeck really helps. The creation of an ecosystem capable of helping drive over 70 views as I suspect the have (was at 67K a week ago) is pretty amazing.
http://shar.es/1aCHqJ
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David Arched
February 17, 2015 10:00 PM
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Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more.
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Esther Coronel De Iberkleid
February 17, 2015 9:53 PM
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Sensibility, solidarity and Leadership: Are they the needed ingredients to understand cultural differences today? http://ow.ly/ATNyG
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Martin (Marty) Smith
February 11, 2015 6:00 PM
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2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.
The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.
If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?
So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M
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Martin (Marty) Smith
January 13, 2015 2:48 PM
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Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time.
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Martin (Marty) Smith
December 30, 2014 3:38 PM
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Scenttrail Note Responsive Design
I wanted a post to explain Responsive Design's SEO implications in easy clear language and this ex.no post does that beautifully. I wanted an easy explanation of WHY RESPONSIVE so I could blow your mind a little.
Responsive impacts SEO because Google wants to be relevant to mobile search. The Ez.no post explains that dimension well, but there's another dimension rarely considered - Responsive Design's impact on data architecture.
Data architecture seems a lost science. Having spent most of the December tunneling into a friend's website (http://www.Moon-Audio.com) I can tell you there is NOTHING more important than how you classify information on your site.
The tug-of-war between search spiders and people has a new dimension now - mobile people. Mobile people need FLAT design, fewer options and smaller more visual presentation. Bless WordPress for making it so easy to Accordion a site's design, but if you don't think about HOW your information will be displayed on smartphone you are nuts.
Mobile people need different kinds of presentation and design than even laptopers. Mobile people need flatter, louder and more engaging User Interfaces.They need simple connection (to friends and social nets) and swiipe-y "waterfall" content.
You can't create "waterfall content" because your blog has rsponsive design built in. You get a site that doesn't sit well in its mobile coat. Better to STOP and RESTART with MOBILE FIRST as your content marketing guide and that means:
1. Visuals tease snippets.
2. Snippets tease deeper exploration (outside to social nets or inside to Snippet Plus content).
We don't READ on mobile devices we scan, swipe and send. Look at your GPlus or Facebook timelines. What gets all the engagement?
1. Pictures.
2. Questions
3. Videos
Some content such as contests and games combine those elements with deadlines, prizes and competition (always good for mobile). Are you thinking MOBILE FIRST? Share HOW and we will write a http://www.curagami.com post about how to THINK Mobile First.
Thanks & Happy New Year. Marty
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Martin (Marty) Smith
December 11, 2014 12:06 AM
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Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.
December's Must Follow Content Curators:
@Cendrine Marrouat - https://www.cendrinemedia.com
@Neil Ferree
@Brian Yanish - MarketingHits.com
Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.
Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.
Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian
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Martin (Marty) Smith
November 25, 2014 5:19 PM
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We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs
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Martin (Marty) Smith
November 11, 2014 9:01 PM
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Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.
When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.
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Martin (Marty) Smith
November 4, 2014 8:30 AM
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Social Media It's The Conversation, Stupid is about the new rules of branding created by a social / mobile / connected world.
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Martin (Marty) Smith
October 15, 2014 10:10 AM
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Writing a post to help fellow right brain creatives understand the web's math. There I said the "M" word (lol). My theory is even my most math-paranoid friends can understand web analytics if they don't think of them as "analytics".
I think there are 5 - 7 questions when answered provide the insight needed to run a website. If you have insights, tips or resource recommendations for this http://www.Curagami.com post please share and we will write you into the post with attribution (so share a link we can share).
Thanks, Marty
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Martin (Marty) Smith
September 30, 2014 10:49 PM
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Marty Note
Wait long enough, or in my case live long enough, and it gets to be YOUR TURN (lol). I loved this Justin Gray post on Forbes explaining that MARKETING is the last thing an online play needs.
Couldn't agree more.
I was trained in a different kind of marketing than we practice now at our startup Curagami. I was trained to invade Russia in the winter. THEN messages were few enough and far enough between capturing territory and holding it was possible.
Not so much anymore.
These days capturing hearts, minds and loyalty is the game and everything is happening all at once all the time. The skills needed to play this game, as Justin so astutely notes, are different. Here is an excellent summary of those skills from his Forbes post:
AGREE and not just because I'm benefiting from such an analysis. I imagine EVEN if I was still working for one of the largest Consumer Products companies as I did a lifetime ago (P&G, M&M/Mars) we wouldn't be invading Russia in the winter anymore.
UNLESS, we were invading with a tribe of brand Sherpas, telling the story as we went and watching our analytics and pivoting based on what we learn in near real time.
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Martin (Marty) Smith
September 24, 2014 9:14 AM
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Free websites can become expensive fast. So called Free Websites can hurt brand, seo and marketing. If something seems to good to be true...it is.
5 Reasons To Avoid "Free Websites"
* You Lose Control.
* Limited Plugins and Addons.
* Ads.
* Slow Site.
* Migration Challenges.
Thanks to @malekfor his great summary (as always) that reminded me to put the bullet points into the Scoop. Not following Malek? You should because he SHARES, curates amazing stuff and helps a friend out (all the time). #toogood and a #mustfollow on my Top Scoopers list. Marty
add your insight...
Are you really aware about today´s revolution? Why is it so complicated for some people to step into “Computer Age” ? http://ow.ly/mjopI