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Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
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A new marketing automation infographic has been released by digital agency Position 2. The infographic is called 'State of marketing automation 2015'. Via Liana Ling, massimo facchinetti
Martin (Marty) Smith's insight:
Marketing automation will become increasingly important as we shared in Context & Conversations: Marketing Predictive Future (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).
Marijo's curator insight,
April 15, 2015 3:39 AM
Make no mistake: marketing automation is a nice next step in marketing with many channels unified in one platform, but to make it all run efficiently and correctly can be a daunting task. Be sure to have all departments involved lined up and aware of all the goals, challenges and possibilities before diving in.
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Marty Note: Email Matters * To create sustainable online community. * To bolster SEO and then increase sales. 1. Subscribe Button 2. Ask Your Readers 3. Give Incentives 4. Speed Up Website 5. Offer A Free Course 6. Squeeze Page 7. Guest Blogging 8. Implement Hello Bar 9. Video Call To Action 10. Scroll Box 11. Feature Box 12. Sumo Me 13. QR Code 14. Trade Shows
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What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep readers engaged. So if you find a post titled something like ‘15 Things Every Woman Should Do Before She Turns 25’, you are looking at a listicle.
Just like America’s fascination with twerking, many people had predicted that the booming popularity of listicles was just a passing fad. Contrary to the prophecy, use of listicles have expanded so much so that they are now being touted as the “new face of content marketing”.
Martin (Marty) Smith's insight:
Agree, lists make for powerful content marketing. We like List.ly where our 13 lists have generated over 6,000 views. Lists rock SEO too, so lists make for double dangerous content marketing.
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If you need to know why ecommerce is broken and what you can do about it download Why Ecommerce Marketing Is Broken.
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Marty Note
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Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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Are you looking to boost leads on your real estate website? If yes, this blog is the most readable for you as it contains 6 highly effective ways to generate more leads on your real estate website. Check-out this blog and share your views.
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Welcome to the 6th in the Monday Marketing Masters series, bringing you my take on the best of the best marketing and branding strategies out there today. Still chugging! I was watching a TED talk today on a topic only a geek like myself would be attracted to, I thought…until, it occurred to me that, […]
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Learn how to have the Millionaire Mindset at http://bit.ly/1GDkq9L
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Igniyte explores the role of content marketing in reputation management. Protecting your online reputation depends on your ability to build optimised content.
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What a Real Estate agent should not being doing in the social media networks. Here are the real estate social media blunders that so many agents make that should be avoided at all costs if you want to be successful in the social space.
Bill Gassett's comment,
February 21, 2015 1:32 PM
Appreciate the share of the top real estate social media blunders @Esther Coronel De Iberkleid!
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Take a step-by-step look at how to quickly build relevant buyer personas and easily create resource-rich content aligned with your audience needs. Via Pedro Da Silva, Os Ishmael
Martin (Marty) Smith's insight:
Great post about how to connect two important dots: buyer personas and content marketing. Customers are different, but they are usually different in similar ways (lol).
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Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.
Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.
Marijo's curator insight,
April 22, 2015 6:55 PM
Always great posts to read and learn something new from Marty!
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Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online. This Curagami post welcomes SweetToothRewards.com, a new add-on to Magento, Shopify and others, and affordable gamification. Gamification is in your website's future because its benefits win hearts, minds and loyalty over time and help create sustainable online community.
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Whether you are a designer, developer or tech savvy, you must have require free software to share desktop screen or join an online meeting.
Martin (Marty) Smith's insight:
Skype is a pain and GoTo Meeting a bigger one, here are some great alternatives for remote screen sharing.
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Invisible Giant of the New SEO
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Are you using SlideShare as a social media marketing option? This article shares how to use SlideShare to improve your marketing and lead generation.
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This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.
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For the veteran B2B sales person here’s a news flash: Selling as we knew it a few years ago is dead. Here’s an oxymoron to live by: If you want more sales, quit selling.
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Esther Coronel De Iberkleid's insight:
Academia online en Español TOOLS FOR L.I.F.E. Live Intensely Fully Energized http://ow.ly/CZWa7 CURSOS DE MATEMATICA
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Learn how to successfully develop Clarity, Confidence and Self-esteem in your daily life
Esther Coronel De Iberkleid's insight:
Live Intensely Fully Energized Learn how to successfully develop Clarity, Confidence and Self-esteem in your daily life http://ow.ly/x29Dy
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Every Project needs management for its better execution & project management software online are very helpful, easy to use and much more flexible to manage.
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In the social media era, LinkedIn provides several specialised features and tools that make it an ideal network for reputation management.
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Esther Coronel De Iberkleid's comment,
February 21, 2015 1:45 PM
You are welcome! Have an amazing weekend!
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Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection".
You're placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential.