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Scooped by
Richard Guha
onto Marketing Management June 24, 2015 9:11 AM
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Everyone wants to know how to build a business. It's a simple process of building and making things routine.
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To be a supercompetitor, adopt a growth strategy that maximizes your company's capabilities. http://t.co/FgEV9fmgM5 http://t.co/g2Cx2NjEoy
Richard Guha's insight:
Some good reminders for us all.
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Building an Import / Export Business PDF Download PDF/eBook: http://bit.ly/1K5f6wg https://www.youtube.com/watch?v=uq57jetwDQs.
Richard Guha's insight:
Not well enough understood in the US.
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Everyone wants to know how to build a business. It's a simple process of building and making things routine.
Richard Guha's insight:
An under-estimated requirement for businesses.
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By making revenue more predictable, marketing management systems are helping to make high-growth companies possible.
Richard Guha's insight:
Marketers are held responsible for revenue and ROI, but many do not realize it.
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This is Alex Turnbull's account of how he and his team built Groove from zero to $100k/month in 2 years and lessons learned in the process.
Richard Guha's insight:
More good advice for entrepreneurs
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Richard Guha's insight:
These may seem obvious once you read them, but few companies do them.
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nterWe picked the brains of 15 accomplished Stanford GSB alumni entrepreneurs and asked them to share their best advice on how to build a great business.
Richard Guha's insight:
Interesting and useful sound-bites
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Customer Lifetime Value Prioritizes Customer Experience Management
Richard Guha's insight:
I have been relying on this for 45 years. It always seemed so self-evident!
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![The 6 Skills Marketing Managers Need to Become CMO [Infographic] - Business 2 Community | Marketing Management | Scoop.it](https://img.scoop.it/fUZWry_s7XVsbooYa0Rr8zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Today’s marketing leadership appears quite a bit different than it might have a decade ago. Marketers today are required to be more agile, analytical, and customer focused than ever before. Accordi…
Richard Guha's insight:
My problem with this is that it is not the profile of a business person. A good CMO needs to be financially literate and also understand operations processes. However, these are needed skills.
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VB Insight To find the best social media management tools for big, medium, and growing brands, we surveyed 1,133 social media managers who build their companies’ brands online.
Richard Guha's insight:
A very useful overview for all
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As a new business owner, one of your most immediate goals may be expanding awareness of your product or service.
Richard Guha's insight:
Good advice for entrepreneurs
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When our ancestors exchanged farm life in favor of factory life in the shift from an agricultural world to an industrial world, life changed fundamentally for hundreds of millions of people. The ve... Via jean lievens
Richard Guha's insight:
How much does the business learning of yesterday impact current business?
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Relying Learning How to Motivate Sales People without spending more money on salaries and compensation packages is the only way to build a great sales team.
Richard Guha's insight:
Relying only on money to motivate sales people is a big mistake.
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Building a Business from the Inside Out: A Soulful Approach to Entrepreneurship. Interview with Marie Forleo, founder MarieTV.com, by Soren Gordhamer, ...
Richard Guha's insight:
Worth listening to understand the motivations behind business building
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Nestle's growth strategy had been to enter emerging markets early - before competitors - and build a substantial position by selling basic food items that appeal to the local population base. Via Abey Francis
Richard Guha's insight:
Nestle has long been a plodder. Has this changed?
Abey Francis's curator insight,
March 18, 2013 11:46 PM
Nestle is one of the oldest of all multinational business company. Its operate food basis business around the world. In order to satisfy both developed markets and developing markets. Nestle adopt the transnational strategy that contain the element of global standardization strategy and localization strategy to operate its company by the 21st century. By using the transnational strategy, Nestle enjoys the low cost through economies of scale and offers different product to different markets with high local responsiveness in order to defend its old markets in the developed markets and look for potential growth in emerging markets.
Nestle use the localization strategy to operation its business in the developing world where Eastern Europe, Asia, and Latin America to optimize ingredients and processing technology to local conditions and then using a brand name resonates locally as the cultural habits difference in different nations.
Customization rather than globalization is the key to Nestle's strategy in emerging. For example, Nestle has taken as much as 85 percent of the market for instant coffee in Mexico, 66 percent of the market for powdered milk in the Philippines, and 70 percent of the market for soups in Chile. Besides, Nestle hired local singer to promote its products in Nigeria, the organization of a delivery system to increase efficiency in China, and using local material and focusing on local demand such as make ice cream in Dubai.
Nestle focus on increasing profitability by customizing the firm' products so that it provides a good match to tastes and preference in different nation.
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This report of managed pressure drilling Services analyzes various marketing trends and establishes the most effective growth strategy in the market. It identifies ...
Richard Guha's insight:
A bit gimmicky approach, but valid content
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“The story of disrupted companies is repeated time and again: they go out of business wanting to sell to customers what they want to sell to customers, rather than what customers want to buy.” Via Edwin Rutsch
Richard Guha's insight:
It's about understanding..
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Commoditization need not be the kiss of death. In fact, some companies that are faced with it flourish. There are five ways out of the doghouse of commoditization, each associated with a distinct competitive environment.
Richard Guha's insight:
Some good advice for entrepreneurs and corporate executives alike
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You’ve probably heard of growth hacking. You may think it’s just a buzzword, startup jargon used only in San Francisco by guys with $2,000 suits and bare feet. You’d be wrong. Growth hacking ha…
Richard Guha's insight:
No one knows what they don't know, so checklists like this one should only inspire new questions.
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Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by...
Richard Guha's insight:
While worth reading, I think this is largely an attempt to be different and create intellectual content where none is needed.
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Good content strategy for startups has helped to build client relationships and create growth in the exposure and awareness of brands through more effective content marketing
Richard Guha's insight:
Useful thoughts for small businesses as well as start-ups
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Brand Management - As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling ...
Richard Guha's insight:
A useful reminder to all Marketers
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Quite often, people focus on the marketing campaigns that were wildly successful to try and imitate them. But sometimes, it’s just as educational (and much more entertaining) to watch the campaigns…
Richard Guha's insight:
We often learn more from failures than from success. They are well worth studying.
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Six sales & marketing problems you can fix, from Bdaily. Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-m...
Richard Guha's insight:
A nice reminder of things everyone claims to know, but few put into practice
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The LiveMint website noted that the reason a business model exists is because it articulates how a business creates, delivers and captures value. This is vital. Then why aren’t there as many books on business models as there are on strategy? Via jean lievens
Richard Guha's insight:
Creating a Business model is critical to being creative in forming a business. All the huge successes we know of create new business models.
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An under-estimated requirement for businesses.