Marketing Management
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May 17, 2015 10:39 AM
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Escaping the Doghouse: Winning in Commoditized Markets

Escaping the Doghouse: Winning in Commoditized Markets | Marketing Management | Scoop.it
From www.bcgperspectives.com - May 15, 2015 8:39 PM
Commoditization need not be the kiss of death. In fact, some companies that are faced with it flourish. There are five ways out of the doghouse of commoditization, each associated with a distinct competitive environment.
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Some good advice for entrepreneurs and corporate executives alike

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Scooped by Richard Guha
September 7, 2015 10:01 AM
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Getting the Growth Strategy Right

Getting the Growth Strategy Right | Marketing Management | Scoop.it
From insight.kellogg.northwestern.edu - September 6, 2015 12:03 PM
To be a supercompetitor, adopt a growth strategy that maximizes your company's capabilities. http://t.co/FgEV9fmgM5 http://t.co/g2Cx2NjEoy
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Some good reminders for us all.

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Scooped by Richard Guha
August 23, 2015 6:01 PM
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Download PDF Building an Import / Export Business

From www.youtube.com - August 19, 2015 2:37 AM
Building an Import / Export Business PDF Download PDF/eBook: http://bit.ly/1K5f6wg https://www.youtube.com/watch?v=uq57jetwDQs.
Richard Guha's insight:

Not well enough understood in the US.

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Scooped by Richard Guha
June 24, 2015 9:11 AM
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Building a Business requires systems and routines

From www.youtube.com - June 22, 2015 3:23 PM
Everyone wants to know how to build a business. It's a simple process of building and making things routine.
Richard Guha's insight:

An under-estimated requirement for businesses.

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Scooped by Richard Guha
May 20, 2015 8:56 AM
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An Inconvenient Truth for Marketers: Generating Revenue Is up to You - The Content Standard by Skyword

An Inconvenient Truth for Marketers: Generating Revenue Is up to You - The Content Standard by Skyword | Marketing Management | Scoop.it
From www.skyword.com - May 14, 2015 8:24 AM
By making revenue more predictable, marketing management systems are helping to make high-growth companies possible.
Richard Guha's insight:

Marketers are held responsible for revenue and ROI, but many do not realize it.

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May 17, 2015 10:39 AM
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Alex Turnbull Reveals How He Grew His Startup From Zero to $100k/month in 2 Years

Alex Turnbull Reveals How He Grew His Startup From Zero to $100k/month in 2 Years | Marketing Management | Scoop.it
From alltopstartups.com - May 15, 2015 9:00 PM
This is Alex Turnbull's account of how he and his team built Groove from zero to $100k/month in 2 years and lessons learned in the process.
Richard Guha's insight:

More good advice for entrepreneurs

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Scooped by Richard Guha
May 14, 2015 8:44 AM
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Ten things I learned studying ten of the world’s fastest growing startups

Ten things I learned studying ten of the world’s fastest growing startups | Marketing Management | Scoop.it
From qz.com - May 14, 2015 7:51 AM
Bonus 11th lesson might be the most important!
Richard Guha's insight:

These may seem obvious once you read them, but few companies do them.

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Scooped by Richard Guha
May 6, 2015 9:24 AM
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15 Essential Tips for Building a Great Business

15 Essential Tips for Building a Great Business | Marketing Management | Scoop.it
From stanfordbusiness.tumblr.com - May 2, 2015 9:35 PM

nterWe picked the brains of 15 accomplished Stanford GSB alumni entrepreneurs and asked them to share their best advice on how to build a great business.

Richard Guha's insight:

Interesting and useful sound-bites

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Suggested by MENGONLINE
May 4, 2015 9:18 AM
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Customer Lifetime Value Prioritizes Customer Experience Management

Customer Lifetime Value Prioritizes Customer Experience Management | Marketing Management | Scoop.it
From clearactioncx.com - May 2, 2015 6:00 PM
Customer Lifetime Value Prioritizes Customer Experience Management
Richard Guha's insight:

I have been relying on this for 45 years. It always seemed so self-evident!

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Scooped by Richard Guha
April 28, 2015 9:16 AM
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The 6 Skills Marketing Managers Need to Become CMO [Infographic] - Business 2 Community

The 6 Skills Marketing Managers Need to Become CMO [Infographic] - Business 2 Community | Marketing Management | Scoop.it
From www.business2community.com - April 26, 2015 9:22 AM
Today’s marketing leadership appears quite a bit different than it might have a decade ago. Marketers today are required to be more agile, analytical, and customer focused than ever before. Accordi…
Richard Guha's insight:

My problem with this is that it is not the profile of a business person. A good CMO needs to be financially literate and also understand operations processes. However, these are needed skills.

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Scooped by Richard Guha
April 24, 2015 11:04 AM
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28 social media management tools rated, scored, and reviewed (study) - VentureBeat

28 social media management tools rated, scored, and reviewed (study) - VentureBeat | Marketing Management | Scoop.it
From venturebeat.com - April 21, 2015 1:32 PM
VB Insight To find the best social media management tools for big, medium, and growing brands, we surveyed 1,133 social media managers who build their companies’ brands online.
Richard Guha's insight:

A very useful overview for all

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Scooped by Richard Guha
April 20, 2015 9:28 AM
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Keys to Building Customer Trust for Your New Business - Forbes

Keys to Building Customer Trust for Your New Business - Forbes | Marketing Management | Scoop.it
From www.forbes.com - April 17, 2015 5:00 PM
As a new business owner, one of your most immediate goals may be expanding awareness of your product or service.
Richard Guha's insight:

Good advice for entrepreneurs

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Rescooped by Richard Guha from Peer2Politics
April 16, 2015 8:59 AM
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Mastering the six new building blocks for business in the Networked Society

Mastering the six new building blocks for business in the Networked Society | Marketing Management | Scoop.it
From www.ericsson.com - April 13, 2015 10:55 PM
When our ancestors exchanged farm life in favor of factory life in the shift from an agricultural world to an industrial world, life changed fundamentally for hundreds of millions of people. The ve...

Via jean lievens
Richard Guha's insight:

How much does the business learning of yesterday impact current business?

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Scooped by Richard Guha
April 11, 2015 9:10 AM
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How To Motivate Sales People – Without Money | klozers Sales Specialists

How To Motivate Sales People – Without Money | klozers Sales Specialists | Marketing Management | Scoop.it
From www.klozers.com - April 10, 2015 4:30 AM

Relying Learning How to Motivate Sales People without spending more money on salaries and compensation packages is the only way to build a great sales team.

Richard Guha's insight:

Relying only on money to motivate sales people is a big mistake.

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Scooped by Richard Guha
August 31, 2015 9:44 AM
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Building a Business from the Inside Out -- A Soulful Approach to Entrepreneurship: Marie Forleo

From www.youtube.com - November 13, 2014 6:24 PM
Building a Business from the Inside Out: A Soulful Approach to Entrepreneurship. Interview with Marie Forleo, founder MarieTV.com, by Soren Gordhamer, ...
Richard Guha's insight:

Worth listening to understand the motivations behind business building

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Rescooped by Richard Guha from Business Case Studies
August 18, 2015 9:49 AM
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Case Study: Nestle's Growth Strategy

Case Study: Nestle's Growth Strategy | Marketing Management | Scoop.it
From www.mbaknol.com - March 18, 2013 11:46 PM
Nestle's growth strategy had been to enter emerging markets early - before competitors - and build a substantial position by selling basic food items that appeal to the local population base.

Via Abey Francis
Richard Guha's insight:

Nestle has long been a plodder. Has this changed?

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Abey Francis's curator insight, March 18, 2013 11:46 PM

Nestle is one of the oldest of all multinational business company. Its operate food basis business around the world. In order to satisfy both developed markets and developing markets. Nestle adopt the transnational strategy that contain the element of global standardization strategy and localization strategy to operate its company by the 21st century. By using the transnational strategy, Nestle enjoys the low cost through economies of scale and offers different product to different markets with high local responsiveness in order to defend its old markets in the developed markets and look for potential growth in emerging markets.

 

Nestle use the localization strategy to operation its business in the developing world where Eastern Europe, Asia, and Latin America to optimize ingredients and processing technology to local conditions and then using a brand name resonates locally as the cultural habits difference in different nations.

 

Customization rather than globalization is the key to Nestle's strategy in emerging. For example, Nestle has taken as much as 85 percent of the market for instant coffee in Mexico, 66 percent of the market for powdered milk in the Philippines, and 70 percent of the market for soups in Chile. Besides, Nestle hired local singer to promote its products in Nigeria, the organization of a delivery system to increase efficiency in China, and using local material and focusing on local demand such as make ice cream in Dubai.

 

Nestle focus on increasing profitability by customizing the firm' products so that it provides a good match to tastes and preference in different nation.

 
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Scooped by Richard Guha
June 13, 2015 10:15 AM
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JSB Market Research: Managed Pressure Drilling Services Market forecasts

From www.youtube.com - May 28, 2015 1:44 AM
This report of managed pressure drilling Services analyzes various marketing trends and establishes the most effective growth strategy in the market. It identifies ...
Richard Guha's insight:

A bit gimmicky approach, but valid content

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Rescooped by Richard Guha from Empathy Movement Magazine
May 18, 2015 9:41 AM
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Could empathy be a growth strategy for your business?

Could empathy be a growth strategy for your business? | Marketing Management | Scoop.it
From www.clevelandjewishnews.com - May 15, 2015 4:33 PM
“The story of disrupted companies is repeated time and again: they go out of business wanting to sell to customers what they want to sell to customers, rather than what customers want to buy.”

Via Edwin Rutsch
Richard Guha's insight:

It's about understanding..

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Scooped by Richard Guha
May 17, 2015 10:39 AM
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Escaping the Doghouse: Winning in Commoditized Markets

Escaping the Doghouse: Winning in Commoditized Markets | Marketing Management | Scoop.it
From www.bcgperspectives.com - May 15, 2015 8:39 PM
Commoditization need not be the kiss of death. In fact, some companies that are faced with it flourish. There are five ways out of the doghouse of commoditization, each associated with a distinct competitive environment.
Richard Guha's insight:

Some good advice for entrepreneurs and corporate executives alike

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Scooped by Richard Guha
May 11, 2015 8:52 AM
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Beginner’s Guide to Growth Hacking: 9 Tips for Entrepreneurs

Beginner’s Guide to Growth Hacking: 9 Tips for Entrepreneurs | Marketing Management | Scoop.it
From www.business2community.com - May 9, 2015 11:25 PM
You’ve probably heard of growth hacking. You may think it’s just a buzzword, startup jargon used only in San Francisco by guys with $2,000 suits and bare feet. You’d be wrong. Growth hacking ha…
Richard Guha's insight:

No one knows what they don't know, so checklists like this one should only inspire new questions.

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Scooped by Richard Guha
May 4, 2015 9:21 AM
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7 Ps of Services Marketing

7 Ps of Services Marketing | Marketing Management | Scoop.it
From tech-talk.org - May 4, 2015 12:50 AM
Services are very different from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by...
Richard Guha's insight:

While worth reading, I think this is largely an attempt to be different and create intellectual content where none is needed.

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Scooped by Richard Guha
May 3, 2015 9:00 AM
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Growth Hacking Content Strategy for Startups

Growth Hacking Content Strategy for Startups | Marketing Management | Scoop.it
From www.alvomedia.com - May 2, 2015 7:40 AM
Good content strategy for startups has helped to build client relationships and create growth in the exposure and awareness of brands through more effective content marketing
Richard Guha's insight:

Useful thoughts for small businesses as well as start-ups

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Scooped by Richard Guha
April 26, 2015 10:01 AM
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Five Tips for Effective 'Emotional Branding'

Five Tips for Effective 'Emotional Branding' | Marketing Management | Scoop.it
From www.marketingprofs.com - April 25, 2015 3:08 PM
Brand Management - As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling ...
Richard Guha's insight:

A useful reminder to all Marketers

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Scooped by Richard Guha
April 22, 2015 9:03 AM
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Four Marketing Campaigns From Big Companies That Failed Spectacularly

Four Marketing Campaigns From Big Companies That Failed Spectacularly | Marketing Management | Scoop.it
From www.business2community.com - April 22, 2015 7:30 AM
Quite often, people focus on the marketing campaigns that were wildly successful to try and imitate them. But sometimes, it’s just as educational (and much more entertaining) to watch the campaigns…
Richard Guha's insight:

We often learn more from failures than from success. They are well worth studying.

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Scooped by Richard Guha
April 19, 2015 9:07 AM
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Six sales & marketing problems you can fix

Six sales & marketing problems you can fix | Marketing Management | Scoop.it
From dealer-communications.com - April 16, 2015 8:30 PM
Six sales & marketing problems you can fix, from Bdaily. Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-m...
Richard Guha's insight:

A nice reminder of things everyone claims to know, but few put into practice

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Rescooped by Richard Guha from Peer2Politics
April 13, 2015 9:47 AM
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Building Business Models :: Open Innovation Community

Building Business Models :: Open Innovation Community | Marketing Management | Scoop.it
From www.openinnovation.net - April 11, 2015 11:52 PM
The LiveMint website noted that the reason a business model exists is because it articulates how a business creates, delivers and captures value. This is vital. Then why aren’t there as many books on business models as there are on strategy?

Via jean lievens
Richard Guha's insight:

Creating a Business model is critical to being creative in forming a business. All the huge successes we know of create new business models.

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