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Scooped by
Eva Sanagustin
February 25, 2013 2:35 PM
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What’s the easiest way to grow your company? Acquire customer’s, right? I used to live by that philosophy when I first became an entrepreneur, but ac
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Scooped by
Eva Sanagustin
February 23, 2013 4:11 AM
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Conecta con tu consumidor tipo y descubre como atender mejor a sus necesidades, planificar tus contenidos web y conectar con el en redes sociales
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Scooped by
Eva Sanagustin
February 18, 2013 6:41 AM
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7 Pasos para encontrar un nicho de mercado que garantice el éxito de tu negocio.
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Scooped by
Eva Sanagustin
February 11, 2013 3:51 AM
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Many of the projects I do for companies start with buyer personas.
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Eva Sanagustin
January 27, 2013 4:22 AM
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These strategies can demystify your product and help your customers see the light.
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Scooped by
Eva Sanagustin
January 23, 2013 4:40 PM
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You need to understand the difference between "great" content and "meh" content to win in content marketing. More importantly, you need to understand what "great" means to your audience.
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Scooped by
Eva Sanagustin
January 23, 2013 3:32 AM
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Unless you work for Facebook or Twitter users don't wake up wondering what new features you've released, how your conversion rate has changed over time, or what awards you've won.
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Scooped by
Eva Sanagustin
January 13, 2013 5:02 PM
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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas.
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Scooped by
Eva Sanagustin
January 7, 2013 1:20 PM
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Drive customer conversation with the right content. Here's how to develop a content strategy where communications count at every stage of customer engagement.
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Scooped by
Eva Sanagustin
December 30, 2012 6:33 AM
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Question 5 of 99 Questions to Jump Start Your Partner Channel Brain... Can you describe your worst customer? Have you communicated this to your channel partners? What format? When?
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Scooped by
Eva Sanagustin
December 30, 2012 6:33 AM
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Question 4 of 99 Questions to Jump Start Your Partner Channel Brain... Can you describe your perfect customer? Have you communicated this to your channel partners? What format? When?
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Scooped by
Eva Sanagustin
December 26, 2012 3:53 AM
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CRO is a technique that should be in every digital marketer’s arsenal.
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Scooped by
Eva Sanagustin
December 23, 2012 5:47 PM
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Scooped by
Eva Sanagustin
November 10, 2012 3:54 AM
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Scooped by
Eva Sanagustin
November 9, 2012 4:39 AM
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Why a content matrix can support a buyer persona focused B2B content marketing strategy, and a step-by-step guide to developing one.
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Scooped by
Eva Sanagustin
November 7, 2012 12:39 PM
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Scooped by
Eva Sanagustin
October 15, 2012 1:27 PM
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In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.
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Scooped by
Eva Sanagustin
October 9, 2012 7:01 AM
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Tools to Fight Frugalmomics, including sales enablement and demand generation marketing best practices, advice on value selling and marketing to economic-focused buyers, and ROI and TCO Basics.
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Scooped by
Eva Sanagustin
October 6, 2012 11:09 AM
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Do you really need to create content for ALL of your buyers? This is an extremely important question to ponder, because many technology companies have multiple markets and different buyers in each one.
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Scooped by
Eva Sanagustin
September 17, 2012 3:02 PM
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Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share.
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Scooped by
Eva Sanagustin
September 17, 2012 3:02 PM
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Scooped by
Eva Sanagustin
September 16, 2012 6:28 PM
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Download @HubSpot's free template to creating buyer personas.
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Scooped by
Eva Sanagustin
September 7, 2012 10:08 AM
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Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs.
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Scooped by
Eva Sanagustin
August 23, 2012 2:11 PM
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Buyer personas are a very useful tool, but here are mistakes to avoid when developing buyer personas for your content marketing strategies.
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Scooped by
Eva Sanagustin
August 21, 2012 4:40 AM
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Most authors write a book, then think about how to sell it. But it's much more effective to think about marketing from the very beginning, so that you can tailor your book to its intended audience and begin to build...
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![[Infographic] 10 Ways to Convert More Customers (with Psychology) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/iqL0MEfxSZZlgxrYVCo2xXUNgYEWb61gm8pPsijhXNo=)
