In this week's video SEO Copywriting tip, Heather addresses both the purpose of creating a customer persona and specific ways to go about it, with essential questions.
If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it's built on a weak foundation of faulty personas that were based on a ...
En el entorno online, clientes y vendedores sufren una serie de fricciones que dificultan una relación fluida entre debido en parte a la falta de entendimiento entre los sujetos. Un cliente poten...
Listly List - What is a Buyer Persona? - What is a Buyer Persona? Why the Original Definition Still Matters to B2B, It's a buyer's market, so why do marketers think like sellers?
Si no estás vendiendo como te gustaría quizás la forma que el cliente se acerca a tu startup (mejor dicho al producto o servicio que ofreces) puede estancarse en una parte del proceso.
La semana pasada hablaba de la importancia de la comunicación interna en la estrategia de marketing de una empresa con sus diferentes grupos de interés. Hoy quisiera hablar de otro grupo: los consu...
Marketing your business without a properly defined target market is like driving blindfolded. You might get lucky and coast along for a while, though chances are you won’t get very far.
Whether your content marketing targets B2B or B2C audiences, don't rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations....
Find out why developing buyer personas is the first step to creating targeted content that connects with your customers and addresses their specific needs.
Make marketing easier and faster by downloading these 11 inbound marketing templates. They'll help you publish tweets, design ebooks, and report on it all after.
Powerful and effective content marketing starts with understanding your audience segments. Personas is a tool to help you understand their emotions and subconscious motivations.
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