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Post Marketing Persona Creation: 7 step guide to how to integrate marketing personae into your marketing plans. Questions to guide you. BUT don't skip #3! 
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Shlomo Goltz discusses how he viewed personas with disdain, until he witnessed them being used properly and to their full potential that changed his mind forever.
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Part 2 explains an effective method of creating a persona, beginning with knowing nothing about users and ending with a refined perspective.
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Learn how to do audience profiles like Inflow, which is faster, less expensive and more effective for inbound marketing purposes than traditional personas.
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“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on
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Social media monitoriing can do much more than inform your social strategy. Here's how it can also help you optimize your content strategy.
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Para vender hay que conocer TODO sobre la persona que quieres atraer. Es vital realizar un análisis sobre tu "cliente ideal". ¿No sabes cómo hacerlo?
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The way we create target audience personas is wrong. Here's what marketers are doing wrong.
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El target ha muerto: llega el buyer persona para ocupar su lugar. ¿Sabes en qué se diferencia?
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If you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many to one-to-one or one-to-few with your marketing.
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pIf you do not know who your intended audience is, your writing will wander and fall with little impact and success.
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From
moz
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience.
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Guest Author, CEO of SixDegreesContent, and SEO Copywriting Certification Grad, Courtney Ramirez, shares how to sculpt your web copy to convert your ideal client.
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A content marketing editorial calendar sounds like a great idea, but is it really worth the hype? Many blogs that struggle with consistency have found an editorial calendar to be […]
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The Business Marketing Association (BMA) focuses on the field of business-to-business marketing
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We continue with our Series about Customer Persona. Now it's time to learn how to persuade The spontaneous one with your Marketing Content and Landing Pages
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The funnel model of marketing and sales doesn’t reflect reality very well. We know this. Buyers don’t proceed in lock-step fashion down a pipeline. They never did, actually.
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Para transformar la audiencia en comunidad, es necesario que las personas se comprometan con nuestra propuesta. ¿Cómo pasar de lo macro a lo mic
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Editor’s Note: Today’s blog post comes courtesy of Tony Zambito, a leading authority on buyer personas.
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When you say, "my customers," or, "my readers," you're using a shorthand, but you're also making a mistake. We're not yours. We're ours. Your readers aren't going to spread an idea merely because you ask them to.
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For any piece of content to be successful, it has to be personalized and speak to a specific person. Learn how to develop personas and different target markets to create successful content marketing strategies.
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NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012
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