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Scooped by
Eva Sanagustin
February 26, 2015 3:57 AM
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Consumers undergo a process every time they choose to buy a product. This presentation shows what happens before and after the purchase, and some tips marketer…
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Scooped by
Eva Sanagustin
February 25, 2015 1:08 PM
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Take a step-by-step look at how to quickly build relevant buyer personas and easily create resource-rich content aligned with your audience needs.
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Scooped by
Eva Sanagustin
February 25, 2015 3:47 AM
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While content marketing has had significant trend growth across 2014, it’s still an area that baffles over half of marketers…
And while B2B Marketers everywhere generally still
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Scooped by
Eva Sanagustin
February 25, 2015 3:10 AM
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Learn how to develop tone of voice for your organisation, and clients through putting together a Content Style Guide.
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Scooped by
Eva Sanagustin
February 24, 2015 11:33 AM
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Quick and easy buyer persona development for your inbound marketing strategy with MakeMyPersona from HubSpot.
A recent article in the McKinsey quarterly has highlighted a phenomenon that many of us have observed: B2B purchasing decisions are tracing increasingly complex journeys – and these changes are…
Via Stefano Principato
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Scooped by
Eva Sanagustin
February 17, 2015 1:02 PM
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An in-depth introduction to the use of personas and buyer personas including more resources.
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Scooped by
Eva Sanagustin
February 11, 2015 5:29 AM
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Here are 6 reasons why you need to organize your content in a centralized location.
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Scooped by
Eva Sanagustin
February 6, 2015 4:32 AM
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Para construir una plantilla de buyer persona o cliente ideal debes basarte en diferentes estudios sobre tu sector de negocio y en los conocimientos propios que tengas sobre tus clientes actuales
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Scooped by
Eva Sanagustin
January 23, 2015 12:21 PM
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How does YOUR #PersonaPlaybook stack up? #QualityNOTQuantity #ContentGap pic.twitter.com/8NkJ3ZUk4j
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Scooped by
Eva Sanagustin
January 23, 2015 12:21 PM
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La definición de arquetipos de usuarios de un sitio web es fundamental para orientar las estrategias de la metodología centrada en el usuario.
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Scooped by
Eva Sanagustin
January 21, 2015 3:35 PM
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Scooped by
Eva Sanagustin
January 21, 2015 2:37 PM
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The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Scooped by
Eva Sanagustin
January 18, 2015 10:58 AM
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Annual State of Buyer Personas commentary with survey results on use and understanding of buyer personas.
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Scooped by
Eva Sanagustin
January 17, 2015 2:52 AM
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A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview of the entire experience. What it always does is identify key interactions that the customer has with the organization. It talks about the user’s feelings, motivations and questions for each of these touchpoints.
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Scooped by
Eva Sanagustin
January 9, 2015 9:22 AM
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Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who…
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Scooped by
Eva Sanagustin
December 29, 2014 6:19 AM
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Complexograms and content marketing: reflecting the ideal status of each customer segment as they near the close of the buying decision process.
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Scooped by
Eva Sanagustin
November 24, 2014 4:44 PM
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En marketing de contenidos hablamos mucho de las buyer-personas, sobre todo cuando empezamos a definir la estrategia. Este término se utiliza para designar
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Scooped by
Eva Sanagustin
November 20, 2014 3:20 AM
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The buyer’s journey is an important framework for marketing strategy — but what does it look like? How are buyers getting from step one (“Do I have a need?”) to a justified decision?
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Scooped by
Eva Sanagustin
October 23, 2014 3:36 AM
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Lo que crees que esperan tus audiencias de tus canales sociales y lo que de verdad quieren
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Scooped by
Eva Sanagustin
October 20, 2014 12:11 PM
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Find out how buyer intents affect your content strategy and how to adapt it to satisfy your readers needs.
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Scooped by
Eva Sanagustin
September 25, 2014 8:24 AM
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By taking an active approach to content marketing, you're ensuring that your content is ready to meet your ideal clients and prospects where they are
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Scooped by
Eva Sanagustin
September 7, 2014 6:01 AM
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All businesses and people within businesses become enamored with process at some point. Process is good. Process can also be bad. Bad to the extent doing the process becomes more important than
Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously e…
Via Stefano Principato, massimo facchinetti
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Scooped by
Eva Sanagustin
August 27, 2014 5:57 AM
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Scoop.it!
