Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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Suggested by Lydia Gracia
March 6, 2013 9:40 AM
Scoop.it!

Using Scoop It To Curate Content and Build Your Brand | Scoop.it on the Web

Using Scoop It To Curate Content and Build Your Brand | Scoop.it on the Web | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Scoop.It is is an online program that allows you to "scoop" content that appeals to you, in specified subjects.
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Rescooped by Eva Sanagustin from Content Curation World
March 3, 2013 3:36 PM
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The Story of News and Content Curation: Where Did It All Start?

The Story of News and Content Curation: Where Did It All Start? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something

Via Robin Good
Ron VanPeursem's comment, March 14, 2013 2:26 AM
To anyone who stumbles across this: my article has been expanded and improved after getting some great feedback. Read it now at: http://ronvanpeursem.com/2013/03/when-did-content-curation-begin/
Robin Good's comment, March 14, 2013 6:45 AM
Bravo Ron, excellent job.
Ron VanPeursem's comment, March 14, 2013 7:35 AM
Thanks, Robin!
Scooped by Eva Sanagustin
March 3, 2013 4:41 AM
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Social Media Curation Guide

Social Media Curation Guide | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Social content curation is an important building block of your inbound marketing strategy.
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Rescooped by Eva Sanagustin from Content and Curation for Nonprofits
February 28, 2013 5:25 AM
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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:

"Content Curation Facilitates Many Content Marketing Objectives:
- Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic.
- Grows awareness of your brand as a topical authority based on adding insight to industry commentary.
- Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals."



Via Giuseppe Mauriello, Beth Kanter
Impulso's curator insight, February 26, 2013 2:13 PM

Article extrêmement intéressant de Lee Odden sur Online Marketing Blog reprenant quelques best practices pour votre curation. Really worth reading!

Beth Kanter's comment, February 27, 2013 11:03 AM
Thank you for a great summary
Giuseppe Mauriello's comment, February 27, 2013 11:12 AM
@Beth ...thank you so much for appreciation and rescoop about it. Much appreciated!
Scooped by Eva Sanagustin
February 19, 2013 3:45 AM
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Silvia Cobo » Storify: lo mejor está en su interior

Silvia Cobo » Storify: lo mejor está en su interior | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
February 19, 2013 3:41 AM
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What Makes a Good Content Curator? | Social Media Today

What Makes a Good Content Curator? | Social Media Today | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.
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Scooped by Eva Sanagustin
February 16, 2013 9:35 AM
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The 3 C's of Content Curation

The 3 C's of Content Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Today, information-consumers have a nearly endless supply of channels, content curation effectively filters information pipes into a single stream.
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Scooped by Eva Sanagustin
February 12, 2013 7:12 AM
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8 Ways to Discover Valuable Social Media Content | Social Media Examiner

8 Ways to Discover Valuable Social Media Content | Social Media Examiner | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.
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Scooped by Eva Sanagustin
February 7, 2013 3:13 AM
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How To Treat Your Social Media Strategy Like Your Content Strategy

How To Treat Your Social Media Strategy Like Your Content Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions.
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Scooped by Eva Sanagustin
February 6, 2013 4:44 AM
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100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you need ideas for your content marketing campaigns, there are 100 sites listed here that could assist you.
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Scooped by Eva Sanagustin
January 23, 2013 5:24 PM
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¿Qué es la curación de contenidos? | Blog de Marketing Digital Markarina por Javier Guardiola

¿Qué es la curación de contenidos? | Blog de Marketing Digital Markarina por Javier Guardiola | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La curación de contenidos es el tercer concepto del que voy a hablar en la sección de conceptos de marketing digital, traducida al inglés como Content
Lydia Gracia's curator insight, January 24, 2013 3:10 AM

Visualmente muy Claro! 

Scooped by Eva Sanagustin
December 3, 2012 3:42 AM
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El proceso de curación de contenidos

El proceso de curación de contenidos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Llevo tiempo escribiendo sobre la “curación de contenidos” (2009, 2010) pues me parece una de las piezas fundamentales en el ecosistema 2.0.
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Scooped by Eva Sanagustin
November 24, 2012 4:02 AM
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The Ultimate List of Content Curation Tools and Platforms

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Scooped by Eva Sanagustin
November 11, 2012 5:57 AM
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Quick Content Curation In 60 Seconds Or Less | Content Keen

Quick Content Curation In 60 Seconds Or Less | Content Keen | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Developing content is hard enough as it is, but doing so on a regular basis can be exhausting. Hopefully these methods/tools will help speed up the process.
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Scooped by Eva Sanagustin
November 5, 2012 2:42 PM
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How to Curate Online Content Without Stealing - Content Curation Marketing

Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.
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Scooped by Eva Sanagustin
October 16, 2012 2:16 PM
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7 Ways to Organize Your Content for Curation

7 Ways to Organize Your Content for Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process.
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Scooped by Eva Sanagustin
October 6, 2012 2:17 PM
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Curation Platforms | Comparison tables - SocialCompare

Curation Platforms | Comparison tables - SocialCompare | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Compare Amplify vs BagTheWeb vs BlogBridge vs CIThread vs Chripstory vs ConnectN vs Curated.by vs CurationStation vs Eqentia vs Flockler vs HabitStream vs KeepStream vs Knowledge Plaza vs Kweeper vs LinkedIn Today vs Storify vs Scoop.it ...
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Scooped by Eva Sanagustin
September 27, 2012 3:50 AM
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Content Curation vs. Thought Leadership: What’s the Difference? « B2B Marketing POSTs by Laura Ramos - Content Curation Marketing

Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.
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Scooped by Eva Sanagustin
September 23, 2012 5:56 AM
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What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Today content curation is sold, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so?
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Scooped by Eva Sanagustin
September 19, 2012 10:42 AM
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Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map

Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map...
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Scooped by Eva Sanagustin
September 18, 2012 5:23 AM
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downloading + media » Content curation en 10 pasos

downloading + media » Content curation en 10 pasos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

“Content curation en 10 pasos” define con 5 preguntas para cada etapa el proceso para empezar a ser content curator.

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Scooped by Eva Sanagustin
September 11, 2012 5:24 AM
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AdamVincenzini[dot]com: Five new ways to curate content in real-time

AdamVincenzini[dot]com: Five new ways to curate content in real-time | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Introducing five new ways to discover and curate content in real-time..

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Scooped by Eva Sanagustin
August 20, 2012 1:41 PM
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Meditations on Content Curation - Content Curation Marketing

Meditations on Content Curation - Content Curation Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Meditations on Content Curation...
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Scooped by Eva Sanagustin
August 18, 2012 5:31 AM
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Los creadores de YouTube y dueños de Delicious lanzan Zeen, para crear revistas online

Los creadores de YouTube y dueños de Delicious lanzan Zeen, para crear revistas online | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hoy hemos probado Zeen, el último invento de los creadores de YouTube, gracias a la solicitud que hicimos hace unas semanas.
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Scooped by Eva Sanagustin
August 14, 2012 3:21 PM
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Content Curation - Tips, Tools and Models

Content Curation - Tips, Tools and Models | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content curation 'how to' with definitions, examples and free tools to use...
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