Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Before completing this template, talk to consumers. Send emails, hop on calls, run surveys and questionnaires.

The first guide to creating the right message, is knowing who you're talking to. Personas can help you do just that.

We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.

As you build an online presence with content marketing, should you develop fans or customers? The answer isn't as straightforward as it may seem.

Marketing Strategy - B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent ...

A complete guide to developing and writing a content marketing strategy from beginning to end - including a free template!

Maintaining a consistent brand voice across all of your content and channels—from first engagement to closed deal to renewed customer—is one of the hardest

6 elements for mapping and creating better buying experiences that lead to growth

Here’s how to create a customer-journey map to help you answer the perennial question – what content shall we create? – Content Marketing Institute

¿Quieres saber qué es un Buyer Persona y cómo puede ayudarte a vender más y mejor? Te lo explicamos todo en este megapost. ¡Sigue leyendo! ►

El diseño de experiencias proporciona las herramientas, las técnicas y los métodos para crear la mejor experiencia del cliente. Analizamos las 15 básicas

Si ya has conocido la definición del buyer persona y te ha sabido a poco, quizas te interese ver estos 10 perfiles de diferentes buyer persona.

Methods and tips to get an overall view of the customer journey by involving customers and other sources.

Buying or renewing car insurance is no longer a simple task for motorists. For insurers understanding the increasingly complex purchase journey is critical to building a successful strategy to maximize sales and customer retention. We have carried out extensive research into the purchase journey of UK car insurance buyers and we’re sharing it in a series of blogs, so let’s start at the beginning – The Research Phase

Los mapas de contenidos son procesos de empatía y creación de contenidos que nos ayudan a generar formatos más específicos y personalizados. ¡Utilízalos!