Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Stories are the currency of human relationships - Robert McKeeHaving been Chief Storyteller for Microsoft Dynamics AX and now being responsible for publishing Customer Stories across Microsoft Business Solutions I often get asked what it takes do storytelling in business. Likewise when you need to hire someone to do the job who and what should you look for? In short what is the job description of a Chief Storyteller? So whether you are simply trying to be a better marketer or you are looking to add a storyteller to your team the below should help get you started.What do you think about the jo

The challenge of natural story sharing

So I started to think of what sort of game might work with the way people naturally tell stories in conversation. I thought about how:

A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...

En España se está entendiendo y trabajando fatal el Storytelling. Aquí cuento porqué lo digo.