Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Of the four types of customer journey maps, the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to understand their customers’ current pain points and improve the customer experience.

Wondering how you can get started mapping your own organ

The best way to understand your customers is to map out exactly who they are by building a buyer persona for every main customer type that your brand attracts. Our template helps you easily organize your research.

Content has to serve a purpose for the business, the audience, or both. An example of this is the sales cycle when potential buyers and customers travel through a variety of stages in which they are asking different questions and have different intentions. You need to customise content for each stage of the sales cycle …

Learn more about the beauty market in Taiwan as well as the types of consumers that constitute it!

Público objetivo o personas: aprende sobre su diferencias y sobre el por qué en el marketing de contenidos preferimos una de las dos ;)

Customer journey mapping is a visualization technique that helps marketing specialists, user experience designers, and product and business owners see the journey people take when interacting with products and services. It is a great way to put on your customer's shoes and see where your business fails to deliver a great user experience.

What is customer journey analytics? Find out how leading companies are using it to better understand their customers and influence their behavior.

Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.

When people think of UX Design documentation, the first image that comes to mind is dense, long, and heavily annotated wireframes, full of boxes and arrows that indicate how a system is going to…

Creating a buyer persona is a key element to every content marketing strategy to identify your brand's ideal audience and customers.

Cada Buyer Persona responde a las necesidades y características de la empresa, al sector y al contexto. Te contamos en este post un ejemplo de Buyer Persona.

Follow along with our example customer journey to see the process your audience and potential clients go through to purchase a new product or service.

When you try to talk to all generations, you talk to none of them.

Who is your buyer persona? How well do you know them?

Marketers need to understand how customers make purchasing decisions. This journey map framework can help your brand do just that.

Mapa de contenido o content mapping para ventas:qué es, qué factores influyen y cómo crearlo.

How much do you really know about your audience, customers and website visitors? Lilach Bullock shares her tips for how to understand your audience better.

Do you want to create a buyer persona for your business? In this guide, we’ll share how to create a concrete buyer persona, including templates & examples.

Why Talking to the Whole World is a Terrible Content Marketing Strategy

Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on. About a year ago, I and my colleague Michael (founding partner at AJ&Smart) were sitting in a masterclass run by the fantastic Adrian Howard on the subject of feature prioritization in agile development. More specifically, we were asking how we could decide which feature comes next and when it should be released.

In the previous text I described how to create a Customer Journey Map in few easy steps. Today I’d like to present some examples of inspiring maps which differ in …

There are a few foundational aspects that remain consistent, no matter your field or target customer.