Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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March 6, 2017 5:08 PM
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Why Automated Curation Never Works

Why Automated Curation Never Works | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This is a big topic around here. I’ve seen many automated content curation tools popup now and then. Most of these are targeted to the IM crowd and promise big things. You also have other tools like Paper.li that claim content curation but are just veiled attempts at aggregation. Our philosophy is different than many... Read more »
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January 30, 2017 1:46 PM
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The Ultimate Content Curation Guide And How The Ridah Technique Can Help

The Ultimate Content Curation Guide And How The Ridah Technique Can Help | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In this blog post, you'll learn how to build a social media and online following using content curation. Crate will help you curate content more effectively.
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December 31, 2016 7:15 AM
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How to Set Up a Custom Content Curation Site With WordPress - WP Mayor

How to Set Up a Custom Content Curation Site With WordPress - WP Mayor | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Thinking of launching a content curation site? We'll show you how you can in WordPress using the WP RSS Aggregator plugin.
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December 7, 2016 2:18 AM
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[Contenidos] Cómo hacer content curation en Facebook – d+m, blog de Eva Sanagustín

[Contenidos] Cómo hacer content curation en Facebook – d+m, blog de Eva Sanagustín | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Post con ebook que recopila las opciones para hacer curación de contenidos en Facebook.

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November 28, 2016 6:40 AM
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What is content curation? It’s not marketing jargon or a cliché in 2016

What is content curation? It’s not marketing jargon or a cliché in 2016 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Marketers increase their brand’s visibility, improve their thought leadership program, boost their organic SEO efforts, as well as genuinely increase sales through content curation.
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November 14, 2016 5:11 AM
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8 Tips For A Winning Content Curation Strategy - Docurated

8 Tips For A Winning Content Curation Strategy - Docurated | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Your content marketing plan should contain a well thought-out strategy for the curation of content. Not to be confused with content marketing, content curation is the process of discovering, collecting, organizing, and presenting of digital content which already exists. Content curation examples may tak
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November 8, 2016 3:36 AM
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Content Curation 101: The Ultimate Guide to Getting Started

Content Curation 101: The Ultimate Guide to Getting Started | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To start with this content curation 101 guide, let’s focus on what exactly this approach is. When you think of content curation, how would you describe it? Is it the process of collecting other peo…
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September 10, 2016 3:18 AM
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How to Discover and Share the Very Best Content

How to Discover and Share the Very Best Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It's all here! This ultimate guide to content curation has tips on where to find great content, how to read it fast, and automation flows for social sharing
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September 9, 2016 2:55 AM
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The Dirty Secret About Content Curation That Only Insiders Know

The Dirty Secret About Content Curation That Only Insiders Know | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The dirty secret of content curation is that it doesn't work for everyone. It works only for people who've factored the following concerns:
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August 25, 2016 3:56 AM
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Lazy Content Curation Is Ruining Influencer Relationships

Lazy Content Curation Is Ruining Influencer Relationships | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build.
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August 22, 2016 2:24 PM
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UpContent | 9 Ways Curated Content Can Help You Meet Your S.M.A.R.T. Goals

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July 14, 2016 6:14 AM
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30-60-10 B2B Content Strategy

30-60-10 B2B Content Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This […]
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June 30, 2016 6:26 AM
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The Ultimate Content Curation Guide for Social Media

The Ultimate Content Curation Guide for Social Media | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your
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June 19, 2016 1:34 PM
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Content Curation Tools: The Ultimate List - Content Marketing Forum

Content Curation Tools: The Ultimate List - Content Marketing Forum | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes.
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May 22, 2016 1:22 PM
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Content Curation: Why Sharing Other People’s Solutions is Essential to Your Own Success

Content Curation: Why Sharing Other People’s Solutions is Essential to Your Own Success | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Last year, for the first time, content curation and aggregation (38%) outpaced content creation (34%) as the “top investment area” for online marketers.

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May 4, 2016 3:58 AM
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5 Simple Content Curation Methods (Plus a 9-Point Checklist)

5 Simple Content Curation Methods (Plus a 9-Point Checklist) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Curation is sharing content published elsewhere. It’s an effective way to produce new content, take part in larger conversations, and promote like-minded ideas.
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April 27, 2016 4:38 AM
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How to Simplify the Publishing of Curated Content on Facebook With Free Tools : Social Media Examiner

How to Simplify the Publishing of Curated Content on Facebook With Free Tools : Social Media Examiner | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Looking for a way to simplify the process of publishing your curated content on Facebook? Discover how to curate and schedule content using three free apps.
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February 27, 2016 4:24 AM
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How to Find the Perfect Content Curation Topics for Your Content Strategy

How to Find the Perfect Content Curation Topics for Your Content Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content - Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.
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February 16, 2016 3:09 AM
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5 Things to Consider for Content Curation

5 Things to Consider for Content Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Let’s be clear about the mission of content marketing: to use content to reach, engage, and build trust with your audience so that when they’re ready to bu
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January 26, 2016 3:19 PM
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How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute
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January 15, 2016 3:45 AM
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The Definitive Guide to Content Curation

The Definitive Guide to Content Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content Curation is an extremely effective way to grow promote your brand and engage your audience without big investments. Learn how to do it right here!
David Stapleton's curator insight, December 28, 2019 12:30 PM

Let’s take a step back for a minute.

Why curate?

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November 28, 2015 11:43 AM
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11 Resources to Curate, Clip, Collect, and Collaborate Content

11 Resources to Curate, Clip, Collect, and Collaborate Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
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November 25, 2015 3:40 AM
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SlideShare: the Perfect Platform for Curating Content

SlideShare: the Perfect Platform for Curating Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
  “Finding and sharing exquisite content has never had more value than it does today.” - Buffer.   There’s no doubt about it, we’re all searching out and consuming content like a shark in...
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November 25, 2015 3:28 AM
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How to Grow Your Ecommerce Business With Content Curation – Shopify

How to Grow Your Ecommerce Business With Content Curation – Shopify | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.
Content marketing can be intimidating for many business owners, especially when you consider alternative marketing strategies that require less time and commitment. But it’s more than just a way to drive traffic to your website:
70% of consumers say content marketing makes them feel closer to a brand.
So how can you achieve these kinds of results for your own business? One answer, and probably the best if you’re just starting out, is content curation.
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November 24, 2015 3:07 PM
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A beginner’s guide to content curation | Scoop.it Blog

A beginner’s guide to content curation | Scoop.it Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Why do content curation? What is it exactly? Here is the guide to content curation you need to become successful in content marketing.
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