Marketing de contenidos, artículos seleccionados por Eva Sanagustin

No sé si es el mejor momento para lanzar un libro, pero sí sé que ahora las empresas necesitan recursos para que su equipo se mantenga cohesionado. Llámalo recurso, documento, entregable... para mí, es un

When's the best time to publish blog posts? Here's what you need to know, including why it may not matter as much as you might think.

The recipe for creating a kickass content calendar includes both strategic and technological ingredients. Ready to get cooking?

Recopilamos datos de HubSpot para determinar cuándo es el mejor momento para publicar en diferentes redes sociales.

Hace ya un año y medio puse en marcha un test de autoevaluación en mi centro de recursos para ayudarte a descubrir si tu calendario editorial tenía lo que hay que tener para considerarlo útil.

How often should marketers contact their email lists? Find out with findings drawn from 20 curated sources on the best email marketing sending frequency.

Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They're inflexible. They suck because we try to jam our marketing teams into calendars. That's backward. We should build calendars based on our teams. Here's how Portent creates a Team-Based Content Calendar.

Learn how to create a more effective content calendar that easily adapts to new initiatives, centralized planning and tracking – Content Marketing Institute

Las respuestas a "¿Tienes algún documento al que acudir en caso de duda?" en la encuesta para el "Estado de los contenidos en España" han ido subiendo cada año: el 87% contestó que sí en

Your editorial calendar is at the heart of your content marketing strategy. Update your calendar to organize and optimize all your content marketing.

This post will show you how to build and use a social media editorial calendar. Plus, download a free calendar template you can start using right now.

If there's one thing you need to know about having a successful business, is this: There's no success without a plan. This principle is applied to the world of content marketing in the form of a content calendar. Unfortunately, planning a content calendar can be hard. There are too many moving parts, and sometimes you can fall into a paralysis by analysis situation. Since I don't want that to happen to you, in this article I will show you how you can create a simple content calendar in under 60 minutes. Grab your timer and get ready. We have a lot to

If you run a blog, magazine, newspaper, YouTube channel, or content marketing team, an editorial calendar is an absolute must. But maybe you’ve seen some terrifying editorial calendars—physical calendars filled with chicken-scratch, giant spreadsheets full of jargon, or a Google Calendar that’s never updated.
There ar

Are you using content marketing to promote your business? Find out how to create an editorial calendar to help you plan your strategy

Build yourself an editorial calendar and work smarter, not harder with these best practices from our very own Maren Hogan:

More consistency. Better frequency. Clearer organization. Those are the exact things an overwhelming majority of you told us you’d like help with for your blog posting schedule. I can see …

Siempre he defendido el calendario editorial como una herramienta básica para el redactor de contenidos y para cualquiera dentro de la empresa que se relacione con contenidos. Por eso, hace más de 2 años que

Tips for diversifying content strategy and organizing content production and distribution efforts using an editorial calendar to improve engagement.

Never wonder how often to post on social media again. We've sorted through data from 10 studies, and we're sharing what we've learned here.

Learn how to organize your social media strategy with these helpful calendar tools.