Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
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«Pilares del contenido. Cinco recursos para fortalecer a tu equipo», mi libro para medianas y grandes empresas –

«Pilares del contenido. Cinco recursos para fortalecer a tu equipo», mi libro para medianas y grandes empresas – | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
No sé si es el mejor momento para lanzar un libro, pero sí sé que ahora las empresas necesitan recursos para que su equipo se mantenga cohesionado. Llámalo recurso, documento, entregable... para mí, es un
Eva Sanagustin's insight:

A la venta en Amazon, mi nuevo libro dedicado a las medianas y grandes empresas.

asistemarketingdigital@gmail.com's curator insight, February 14, 5:52 AM

Aquí os dejo Los Pilares del Contenido

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What Time of Day is Best to Publish to Your Blog?

What Time of Day is Best to Publish to Your Blog? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When's the best time to publish blog posts? Here's what you need to know, including why it may not matter as much as you might think.
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The Essential Ingredients for a Kickass Content Calendar

The Essential Ingredients for a Kickass Content Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The recipe for creating a kickass content calendar includes both strategic and technological ingredients. Ready to get cooking?
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¿Con qué frecuencia deberíamos publicar en las redes sociales? Un experimento de HubSpot

¿Con qué frecuencia deberíamos publicar en las redes sociales? Un experimento de HubSpot | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Recopilamos datos de HubSpot para determinar cuándo es el mejor momento para publicar en diferentes redes sociales.
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[Contenidos] Datos sobre el uso del calendario editorial en las empresas –

[Contenidos] Datos sobre el uso del calendario editorial en las empresas – | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hace ya un año y medio puse en marcha un test de autoevaluación en mi centro de recursos para ayudarte a descubrir si tu calendario editorial tenía lo que hay que tener para considerarlo útil.
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The Best Email Marketing Sending Frequency According to 20 Studies

The Best Email Marketing Sending Frequency According to 20 Studies | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How often should marketers contact their email lists? Find out with findings drawn from 20 curated sources on the best email marketing sending frequency.
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How to Research and Plan Your Blog Content for a Year  

How to Research and Plan Your Blog Content for a Year   | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Discover how to use your blog's editorial calendar to plan and publish strategic content on a consistent schedule.

Via Stefano Principato, massimo facchinetti
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How to Create a Team-based Content Calendar

How to Create a Team-based Content Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They're inflexible. They suck because we try to jam our marketing teams into calendars. That's backward. We should build calendars based on our teams. Here's how Portent creates a Team-Based Content Calendar.
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How to Build a Content Calendar That Goes Way Beyond the Basics

How to Build a Content Calendar That Goes Way Beyond the Basics | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to create a more effective content calendar that easily adapts to new initiatives, centralized planning and tracking – Content Marketing Institute
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The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
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[Contenidos] Estrategia de contenidos, plan de contenidos y calendario editorial

[Contenidos] Estrategia de contenidos, plan de contenidos y calendario editorial | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Las respuestas a "¿Tienes algún documento al que acudir en caso de duda?" en la encuesta para el "Estado de los contenidos en España" han ido subiendo cada año: el 87% contestó que sí en
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Updating Your Editorial Calendar

Updating Your Editorial Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Your editorial calendar is at the heart of your content marketing strategy. Update your calendar to organize and optimize all your content marketing.
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How To Build A Social Media Editorial Calendar - CoSchedule

How To Build A Social Media Editorial Calendar - CoSchedule | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This post will show you how to build and use a social media editorial calendar. Plus, download a free calendar template you can start using right now.
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How to Create a Simple Content Calendar in Under 60 Minutes

How to Create a Simple Content Calendar in Under 60 Minutes | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If there's one thing you need to know about having a successful business, is this: There's no success without a plan. This principle is applied to the world of content marketing in the form of a content calendar. Unfortunately, planning a content calendar can be hard. There are too many moving parts, and sometimes you can fall into a paralysis by analysis situation. Since I don't want that to happen to you, in this article I will show you how you can create a simple content calendar in under 60 minutes. Grab your timer and get ready. We have a lot to
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How to Build an Editorial Calendar That Will Boost Your Productivity

How to Build an Editorial Calendar That Will Boost Your Productivity | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you run a blog, magazine, newspaper, YouTube channel, or content marketing team, an editorial calendar is an absolute must. But maybe you’ve seen some terrifying editorial calendars—physical calendars filled with chicken-scratch, giant spreadsheets full of jargon, or a Google Calendar that’s never updated.
There ar
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How to create an editorial calendar + free template!

How to create an editorial calendar + free template! | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Are you using content marketing to promote your business? Find out how to create an editorial calendar to help you plan your strategy
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Work Smarter, Not Harder: Building an Editorial Calendar

Work Smarter, Not Harder: Building an Editorial Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Build yourself an editorial calendar and work smarter, not harder with these best practices from our very own Maren Hogan:
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[Contenidos] 3 herramientas para organizar tu estrategia de contenidos

3 formas de hacer un mapa mental de la empatía, inventario de contenidos y calendario editorial.

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How To Rock A Data-Driven Content Calendar Template That Will Boost Results By 299% - CoSchedule Blog

How To Rock A Data-Driven Content Calendar Template That Will Boost Results By 299% - CoSchedule Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
More consistency. Better frequency. Clearer organization. Those are the exact things an overwhelming majority of you told us you’d like help with for your blog posting schedule. I can see …
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Calendario editorial mensual: test, plantilla y guía para planificar tus contenidos

Calendario editorial mensual: test, plantilla y guía para planificar tus contenidos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Siempre he defendido el calendario editorial como una herramienta básica para el redactor de contenidos y para cualquiera dentro de la empresa que se relacione con contenidos. Por eso, hace más de 2 años que
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Diversifying Content Strategy To Improve Customer Engagement - The Content Wrangler

Diversifying Content Strategy To Improve Customer Engagement - The Content Wrangler | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Tips for diversifying content strategy and organizing content production and distribution efforts using an editorial calendar to improve engagement.
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How Often To Post On Social Media According To 10 Studies

How Often To Post On Social Media According To 10 Studies | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Never wonder how often to post on social media again. We've sorted through data from 10 studies, and we're sharing what we've learned here.
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How to Create a Content Calendar for Better SEO

How to Create a Content Calendar for Better SEO | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn a nifty system to develop content calendars that are instructed by keyword data - a simple exercise on how we create content calendars for better SEO.

Via Kamal Bennani, massimo facchinetti
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4 Helpful Tools for Organizing Your Social Media Calendar

4 Helpful Tools for Organizing Your Social Media Calendar | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to organize your social media strategy with these helpful calendar tools.
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