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Scooped by
Judy Curtis / SIPR
onto Market 2 Women January 24, 2020 5:39 PM
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Though women own 40 percent of U.S. businesses, making 'real money' is oftentimes more the exception than the rule. Here are some things getting in our way.
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Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional "male" products, including automobiles, home improvement products and consumer electronics.
BUT 91% of women say that advertisers don’t understand them.
Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential.
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"Today, only 15% of banknotes feature women. This infographic looks at who these women are and which countries feature them on their currency"
Judy Curtis / SIPR's insight:
It's 2022 and women are still consistently underrepresented, in positions of power, and in the media.
Today, only 15% of banknotes feature women. This infographic looks at who these women are and which countries feature them on their currency
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For women, having a seat at the table does not mean having a voice. Groundbreaking BYU research shows what it takes for a woman to truly be heard.
Judy Curtis / SIPR's insight:
Groundbreaking research from Brigham Young University shows what it takes for a woman to truly be heard.
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Though women own 40 percent of U.S. businesses, making 'real money' is oftentimes more the exception than the rule. Here are some things getting in our way.
Judy Curtis / SIPR's insight:
Where are the million-dollar women? In 2018, just 1.7 percent of women-owned businesses generated more than $1 million in revenue, and the challenges are even greater for women of color entrepreneurs. Why is it that even though women own 40 percent of all businesses in the U.S., making "real money" is more the exception than it is the rule? What's getting in our way when it comes to business ideas that make bank? Julia Pimmsleur, founder of Million Dollar Women, interviewed dozens of successful female CEOs who built multimillion-dollar businesses from scratch to find out why...
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In the male-dominated real estate universe, the hard hat can be a hard hat to wear.
Judy Curtis / SIPR's insight:
Women occupy 43 percent of commercial real estate positions industrywide, according to data from CREW Network, a networking organization for women in commercial real estate. And more women than ever now fill senior vice president, managing director and partner slots in commercial real estate businesses. Still, women who work in male-dominated sectors of the industry sometimes discover that a hard hat is a hard hat to wear. They tell of being locked out of deals, of being condescended to, of having to prove their skills and then prove them again.
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In the #MeToo era and with more women entering Congress, activists are hopeful another state could ratify the Equal Rights Amendment. But is it too late?
Judy Curtis / SIPR's insight:
"Women’s rights advocates argue that sex discrimination is a pervasive problem that could be resolved by the ERA. Even though the Equal Protection Clause in the 14th Amendment prohibits states from denying any person equal protection under the law, women’s rights are not explicitly guaranteed."
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From
ec
Biographies of the 2018 finalist: Alicia Asin, co-founder and CEO of Libelium won the second prize.
Judy Curtis / SIPR's insight:
Very proud to see Alicia Asin of Libelium winning a prize for European Women Innovators 2018.
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Among the many tours catering to women, those that push the limits seem to resonate the most.
Judy Curtis / SIPR's insight:
The rise in the number of women-only trips, both from new companies and established ones, suggests women are keen to wander well beyond resorts touting girlfriend getaway packages and mother-daughter spa retreats.
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From
wwd
Tina Brown hosted a lunch and moderated a panel with Travelzoo's female board of directors at Spring Place in New York City.
Judy Curtis / SIPR's insight:
"Even though women make up 47 percent of the U.S. workforce and control nearly 75 percent of household spending, they account for just 20 percent of all S&P 500 directors. Which is a pretty shocking disparity."-- Tina Brown
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California designers Zuzana Licko, April Greiman, and Susan Kare influenced a generation of graphics.
Judy Curtis / SIPR's insight:
The work of three women pushed graphic design into new territories. Kare created the first computer icons, an essential element in user interface design; Licko developed some of the first digital typefaces; Greiman was a bridge between paste-up and desktop publishing. These enterprising women embraced computers as a new language, as a medium, and as a tool.
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Are you a global brand that recently discovered International Women’s Day is an actual thing? Or are you a national brand that’s suddenly dow
Judy Curtis / SIPR's insight:
Did you know that women are responsible for 70-80% of consumer spending? And we’re not talking about T-shirts; we’re talking cars, houses, and other big expensive man stuff! Because of this, you might want to rethink how you cast when it comes to those television commercials and videos you hope go viral. #m2w #market2women
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Mrs. Clinton was criticized last summer when her annual sojourn in the wealthy enclaves of the Hamptons became studded with fund-raisers. (Mr. Trump made his own round of fund-raisers there, to perhaps less attention.)
Judy Curtis / SIPR's insight:
Let's make sure the U.S. moves off the electoral college vote to direct, proportional representation before the next elections. Quotas for women in office? que nenni...
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Even in Silicon Valley, where talent wars are legion, courting female executives to join tech company boards is particularly cutthroat.
Judy Curtis / SIPR's insight:
Attracting women to join company boards has intensified. In Silicon Valley a new pool of board member candidates is now being courted, and these women are younger, ethnically diverse digital natives.
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Venture capital doesn’t just create wealth, it shapes the future. Start-up funding decisions have the power to steer innovation, drive the direction of economic growth, and influence the companies and products that impact our daily lives.
Judy Curtis / SIPR's insight:
How to Get Started
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Who are the leading women founders worldwide? From Brazil to Singapore, we show the global landscape of companies with women at the helm.
Judy Curtis / SIPR's insight:
Statistics show that women founders receive less funding than their male counterparts, yet, unsurprisingly, often outperform them in business. Crunchbase numbers from 2020 were here to reveal the women who have secured the most funding for their companies. I would like to see this correlated with the number of jobs and livelihoods this funding represents...
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Randstad US announces findings from the Randstad 2020 U.S. Compensation Insights survey, which explores sentiments of American workers on salary negotiations.
Judy Curtis / SIPR's insight:
Yes, there is still room for improvement in achieving gender pay equality
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From
hbr
Through intentional career development at the managerial level, the road to advancement for women becomes more clear and accessible.
Judy Curtis / SIPR's insight:
if women and men were promoted and hired to their first manager role at the same rate, 1 million more women would join the management ranks in corporate America during the next five years, not only narrowing the gender gap, but significantly increasing net margins.
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Computer programming once had much better gender balance than it does today. What went wrong?
Judy Curtis / SIPR's insight:
Despite women’s historical role in the vanguard of computer programming, some female veterans of code wonder if it’s even ethical to encourage young women to go into tech because of the reflexive sexism in the current culture of Silicon Valley. #market2women #listen
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Ellevest has half women and 38% people of color across our Engineering and Operations teams. Here’s how we got to that number.
Judy Curtis / SIPR's insight:
One big reason women and people of color leave tech roles is management that’s seen as unfair or unsafe.
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While working at a venture capital firm, Ms. Lake saw that many entrepreneurs were “totally unqualified, totally normal people.” That inspired her to be one herself.
Judy Curtis / SIPR's insight:
Stitch Fix has upended the traditional shopping experience. Customers fill out an online survey about their likes and dislikes, then a company stylist assembles a box of clothing and sends it out. Customers keep what they want for a fee, and return what they don’t want for free. The company grew fast, and last year, Ms. Lake took Stitch Fix public. Though Stitch Fix priced its shares below the expected range, the stock is trading above its offering price, and the company is now valued at nearly $2 billion. Ms. Lake remains chief executive, making her one of the most prominent female executives in Silicon Valley. Yet Ms. Lake has faced adversity along the way. She says she was constantly underestimated by investors, and has been publicly associated with an instance of sexual harassment allegedly committed by Justin Caldbeck, a prominent venture capitalist whose previous firm, Lightspeed Venture Partners, invested in Stitch Fix. (The firm and Ms. Lake signed a mutual nondisparagement agreement in 2013, and Ms. Lake has not spoken about the episode publicly.)
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A study found that portrayals of women and minorities reinforce stereotypes, and female characters tend to be less central to movie plots.
Judy Curtis / SIPR's insight:
The study was one of two released recently by U.S.C. researchers that looked at diversity in film. The other, by the Media, Diversity and Social Change Initiative at the Annenberg School for Communication and Journalism, found that in 900 films released from 2007 to 2016, the percentage of speaking characters who were women never climbed above 32.8 percent.
Of last year’s top 100 films, 47 had no black female characters at all, 66 had no Asian female characters and 72 had no Hispanic female characters. Madeline Di Nonno, the chief executive of the Geena Davis Institute on Gender in Media, said it made financial sense for the film industry to embrace diverse creators and stories. “It’s really important, to effect change, to talk about the social imperatives, but also you have to marry them with the business imperatives,” Ms. Di Nonno said. “Guess what, Hollywood. Female-led films consistently make more money, year over year over year. You need to think about that as you’re looking at your green lights.”
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Travelzoo is the only US listed company to have 80% of its board of director seats held by women. Let it be the first of many...
Judy Curtis / SIPR's insight:
The lady’s choice
When it comes to travel, and for most purchases for that matter, women are the deciders. Women make or influence 85% of all purchasing decisions, and purchase over 50% of all products, including autos, computers, travel, games… The global travel deals publisher Travelzoo’s board members hail from New York, San Francisco, London and Shanghai, proof of the cultural diversity of the company. My friend Beatrice Tarka is one of the experts elected to this distinguished board. Bravo! Knowing Beatrice Tarka @beatarka, we're happy to share this "bonne nouvelle."
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From
medium
It’s no secret that the startup world and tech sector can often look like a big fraternity. And when you dig into the data you can see why. Globally, only 10% of investor money goes to women-led…
Judy Curtis / SIPR's insight:
Special thanks to Justyn Hintze and Lauren Maffeo at Women Who Tech who helped compile this list of awesome women in tech. This is part of an ongoing series highlighting women in tech across the world — 100+ at a time. The series addresses these two very frequent questions: “Where are all of the women in tech?” and “Where are all of the women startup founders?”
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A Wharton lab study showed a significant jump in more aggressive tactics by men toward women after the election
Judy Curtis / SIPR's insight:
Results when comparing how men negotiated with women partners after the election were striking. Before the election, male participants were less likely to engage in tough talk or hardball tactics when they knew they were negotiating with women rather than men, "displaying what could be classified as 'chivalry' toward female partners," Low wrote in her paper. But after the election, aggressive tactics toward known female counterparts surged. The number of makes who used a "hard commitment" negotiation strategy against female partners went up by 140 percent from the pre-election sample. "That's a huge effect size in laboratory literature," Low said. "We've never seen anything like that."
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Over-posting is annoying, and they can spot a fake
Judy Curtis / SIPR's insight:
Here are numbers that show how professional media publishers still have a fighting chance with women. When it comes to "influencer marketing," women place value and trust respected opinions. Women act on influencer recommendations, but authenticity, fewer ads -- less is more-- and a rash of hashtags whether pointing to FB, Insta, or Snap may turn the reader "off" entirely.
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Tamara Rojo is a rare thing, the female director of a ballet company. But she is also English National Ballet’s star, lobbyist and spokeswoman.
Judy Curtis / SIPR's insight:
Strategy and execution. Focus and dedication. Renewal. This dancer leads the company, maintaining her technical form and artistry, and striving to surprise audiences and raise their expectation to be delighted. #uk #dance #art
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Where are the million-dollar women? In 2018, just 1.7 percent of women-owned businesses generated more than $1 million in revenue, and the challenges are even greater for women of color entrepreneurs. Why is it that even though women own 40 percent of all businesses in the U.S., making "real money" is more the exception than it is the rule? What's getting in our way when it comes to business ideas that make bank?
Julia Pimmsleur, founder of Million Dollar Women, interviewed dozens of successful female CEOs who built multimillion-dollar businesses from scratch to find out why...