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What the rise of social media capitalism means for your marketing strategy.
Stop talking about your products. No one cares about your products ... yet. Instead, you need to create blog content that solves key problems your prospects and leads face. Once this content brings them into your blog via social media and search, you then have the opportunity to begin to share more product-focused information. Via Level343 No comment yet.
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![How Higher Education Uses Social Media [INFOGRAPHIC] | Latest Social Media News | Scoop.it](https://img.scoop.it/55d5ZmzJEtxo_N2e-Uo-fTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As social media becomes more integral to students' lives, educational institutions are finally catching on, and catching up. Here's how colleges and universities are leveraging social in the classroom and the recruiting office. Via Secunoid
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Taking a cue from Twitter, Facebook will be rolling out "verified accounts" for its most popular users -- presumably hoping to encourage the Lady Gagas of the world to get active on the site. Via Lesley Rodgers
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This article is all about user experience, web design, crowdsourcing, user experience design, ux design, ux... Via OsakaSaul
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I’m not talking gimmicks. I’m not talking overhyped promises. I’m talking about a logical approach to writing headlines that will actually take you from [cliché alert] zero to hero in exactly 9 steps.
What are these 6 to 12 words? They’re the words that comprise your home page headline. David Ogilvy told us that 5 times as many people read the headline as the body copy. Robert Stone taught the same. So did Eugene Schwartz and Gary Bencivenga – both insanely brilliant marketers. A/B testers prove time and again that headlines are critical, as this headline test, which resulted in a 10.4% lift in conversion, showed. And every direct response and CRO copywriter has found this to be true: the first headline your visitor sees is the most important copy you’ll write... Via Nebojsa Stojanovic
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Over the weekend, Dave Winer wrote an article at Scripting.com explaining how Facebook keeps track of where you are on the web after logging in, without your consent. Via Secunoid
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We have a list of 10 Must Have iPad Apps for Web Designers and Developers that you will definitely find helpful. All the apps in this list are tested and it includes almost everything, from handy note taking apps to developing and coding apps. Via Secunoid
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Do you understand how your website is being ranked by Google? This Infographic gives you insight into the algorithm that Google uses to score the popularity of your page. # http://j.mp/An3mzq Via Viola Myers
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Reid Hoffman's new book "The Start-up of You" offers plenty of insights into navigating today's tough job market. We've distilled 8 of his key tips. Via Rami Kantari
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Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .
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"There's a new buzz on the airwaves and it's called Connect.me.
This is not another flash in the pan but a serious contender for building trust and reputation across your social network."
I like it a lot too. Go give it a try: Via Martin (Marty) Smith, Robin Good
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Much has been said about the value of a Facebook Friend, a Twitter Follower, a LinkedIn Connection, an Empire Avenue Shareholder, or a Google+ Engager. You caught that right? I used the word Engager to describe those I socially network with on Google+. Via Candace Mountain
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The Obama administration has asked Congress for $830 million in fiscal 2013 to fund on-going development of new commercial manned spacecraft to ferry astronauts to and from the International Space Station. But NASA only got half of what it asked for in 2012, a cut that effectively pushed the first operational launch back one year to 2017, and program officials said Tuesday any similar cuts in 2013 and beyond could push the program to the brink of irrelevance.
That's because the space station is the primary destination for private-sector spacecraft and the government currently is committed to operating the lab complex only through 2020. While NASA and its partners hope to keep the station going beyond that, funding is not assured. Via Stratocumulus, ABroaderView |
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Is everyone supporting social media at your company?Are you struggling to get the support you need? Great blog from Social Media Examiner with some ideas to help you it . . .
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There was an interesting study published this week which looked at 1,000 search terms in Google and measured the rankings for Wikipedia.org, which posed the question does Google give too much prominence to Wikipedia? Via Secunoid
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Van nieuwkomer Pinterest werd bekend dat zij op een slimme manier geld verdienen met content die door gebruikers wordt gedeeld. Via Tomas Jansma | FlexMind
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![Google+ Facts and Figures [infographic] /@BerriePelser | Latest Social Media News | Scoop.it](https://img.scoop.it/tueM4q1DvIZR_aQj4RfGmjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Google+ Facts and Figures Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc. Via WordPress SEO & Social Media
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![Facebook Timeline for Brands Coming Later This Month [REPORT] | Latest Social Media News | Scoop.it](https://img.scoop.it/R8yrm2h70FZ4T_WzaUy7Bjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Facebook is planning to make its new Timeline format available for brands later this month, according to a report. Via Tina Cook
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Social media is rapidly evolving in 2012. Are businesses falling behind? A look at some 2012 trends and predictions. Via Gregg Breward
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![Google+ Most Popular With Male Users, Students [INFOGRAPHIC] | Latest Social Media News | Scoop.it](https://img.scoop.it/PwB8Y9cWYoXehGBkaX7uTTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A little more than a half year after launch, website-monitoring took a look at the demographics behind Google+... Via Secunoid
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Het gebeurt steeds vaker: journalisten die klakkeloss persberichten overnemen. Tijdsdruk, krimpende redacties en toenemende concurrentie zouden daar de oorzaak van zijn. Maar klopt die bewering wel? Via Tomas Jansma | FlexMind
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By David Amerland - http://bit.ly/x32n5m @DavidAmerland
The impact of social media has changed the way SEO is being conducted and webmasters now need to play catch up again.
The sure sign of a disruptive technology is that it changes everything in ways which are hard to anticipate and produces outcomes which are difficult to predict. Social media has been creeping upon us for some time but it is only this year that it has become so entangled with SEO as to now be an integral part of the way a site gets its content ranked and increases its traffic.
The socialisation of content which began with content sharing in Facebook has, with Google Plus, become an imperative. Whereas in the past a webmaster could get away with a good SEO strategy and a certain amount of automatic social bookmarking of content, these days, he faces the struggle to create content which is of sufficiently high quality to engage interest in social media networks and the pressure to get that content seen as widely as possible.
Social media has gone from being an adjunct to SEO which increased its effectiveness to the engine under the hood which drives some of its most basic functions and which, in addition, determines some of its forms. Continue ... Via maxOz
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Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]
After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):
Anyway, enough of my rant, here’s how you do it
Read more: http://bit.ly/x0t3pO Via Martin Gysler
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This article with infograph was written by by Tyrell Mara via maxOZ. The author has given us a beautiful visualization of a social business model.
What does a social business model look like, where each dept. of an organization is leveraging the social web, and social networks specific to their strategy?
The author has some questions for you and me:
**What makes sense about this social business model?
**What is missing, what should be added?
**Is there a specific area where you see value for yourself or your business?
**Where on this Social Business model does your organization currently operate?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
See full article here: [http://www.tyrellmara.com/social-business-social-media-perspective/ Via janlgordon 
Barbara Bray's comment,
February 24, 2012 12:50 AM
Thank you Jani for curating so eloquently! I appreciate all the resources you find.
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Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position! From my research, many of these bloggers make really good points and should be considered when thinking about blogging and content marketing. Via Shirley Williams (appearoo.com/ShirleyWilliams) |
