This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.
Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.
"Social business is built on top of social networks, which most organizations already have in place.
For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.
**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on
individual roles, social networks and the power of connections.
**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.
Here is a takeaway that caught my attention:
Start at the beginning -
**Map the individuals in your potential social networks
**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities
**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.
**Focus on results that can be measurable and attributable
Selected by Jan Gordon coveriing "Curation, Social Business and Beyond"
See article, video and read more about social business here: [http://bit.ly/MZUSmK]
used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html
Via
janlgordon
Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.
The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.
Here's what you need to know:
Search is one of the first places where buyers start.
According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.
But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.
Here's something you need to do:
Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report
Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.
The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.
There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.
I have highlighted a few that caught my attention:
Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.
Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://selnd.com/16vN3SR]