Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet
|Scooped by janlgordon|
I selected this article from LinkedIn written by Daniel Newman because it is a timely piece in an era where desktop and laptop computers are being replaced by mobile devices.
“Sites not optimized for mobile will see a marked decrease in visits.” ~ Daniel Newman
Increased Mobile Usage Demands Responsive Websites
With more people spending less time on their computers businesses need to update or design their websites to reach more users. I agree that if your landing page is not responsive your visits and sales will fall behind.
Newman addresses the challenges of old website design versus the current trends, and cautions businesses to make mobile design a priority over desktop appearance.
Here's what caught my attention:
- A WordPress plugin or template is not enough to optimize, but instead the modern website should be built on a mobile experience that goes beyond just viewing.
- Social networks like Facebook are making it easier to capture content from their apps. These “browse-friendly” features make it easier for mobile users to share what they love.
- Google wants website owners to make the switch with them to a more responsive design. The tech giant is using AWPs (Accelerated Mobile Pages) to clean up bulky code meant for desktops in order to speed up page views. They are taking it one step further with PWAs (Progressive Web Apps) to help website owners offer visitors an app experience such as mobile payments.
Image: Courtesy of Daniel Newman on LinkedIn
Read full article here: http://ow.ly/iXjl301vlV9
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