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Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.
Via janlgordon
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Rescooped by
Gerrit Bes
from Curation, Social Business and Beyond
December 16, 2013 4:57 AM
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Scoop.it!
Via janlgordon
The Idea of the Customer comes first, then the plan to pull them into your market
"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".