Thinking on the margin is one of the most fundamental concepts in economics–and a valuable everyday tool for making optimal decisions. For such an important idea, the meaning of marginal thinking is surprisingly simple: when faced with a decision, you should compare the marginal benefit of a possible action to its marginal cost. If the marginal benefit is greater than the marginal cost, do it!
A typically excellent Marginal Revolution University clip looking at one of the most basic economic principles, the marginal principle, which is an essential part of thinking like an economist.
This then segues into a consideration of the 'sunk cost fallacy' applying the marginal principle - showing how people can fall foul of it when running a business.