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By thinking small vending machine firms are delivering more affordable products for Kenyan shoppers.
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Graham Watson
December 14, 2021 3:49 AM
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CK Prahalad wrote about "The Fortune at the Bottom of the Pyramid" and this is a lovely example of where it exists. Some Kenyan shopkeepers have started using vending machines to sell milk; it has allowed them to sell in smaller quantities and tap a market that hasn't always been accessible.
Of course, there are difficulties, not least in guaranteeing tamper-proof distribution and a constant supply of electricity but is technology allowing small shopkeepers to finally access this elusive market.