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The Inside Story.  What Internal Communicators in every organization need to know:  tools, resources, how-to's, issues, strategies, and plans.  Find me on Twitter @kzinke
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Scooped by Kim Zinke (aka Gimli Goose)
May 20, 2016 2:08 AM
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Gain leader support for Internal Communication by making Corporate Strategy your BFF | Melcrum

Gain leader support for Internal Communication by making Corporate Strategy your BFF | Melcrum | Internal Communications Tools | Scoop.it
From www.melcrum.com - June 16, 2015 7:22 AM

"Can you articulate your organization’s strategy in a meaningful way that all employees would understand? Would all of your leaders say it the same way, no matter the division they lead? And is it integrated into all of your internal communication programs? Are you sure?

 

Corporate strategy drives our future, how we focus our efforts, and it provides our ultimate goals. It’s our North Star. And it’s what leadership cares about.

 

Imagine if employees and leaders had different versions of the North Star – we’d never reach a shared vision or goal.

 

This is where Internal Communication should be connecting the dots and providing context to make sure all are aiming toward that one direction. Corporate strategy is the ultimate common thread that stitches all internal communications together. But many of us have not truly integrated it everywhere. We have help – and it’s just down the hall."

 

Read the full article to discover how you can use education to teach leaders about strategy, communication, and their accountabilities for both: 

  • It’s time to partner
  • Try education to kick-start your new relationship
  • Strategy workshop
  • Workshop must-haves
Kim Zinke (aka Gimli Goose)'s insight:

Providing context and connecting the dots - these are often the solutions to many engagement and communication issues.  Internal communicators who can draw that information out and relay it in an easily understandable manners will find the rest of their job gets easier.

 

The intro to the case study this article was formulated after, highlighted what can prevent us from getting there.

 

  • "Leaders who themselves aren’t always bought into – or don’t necessarily understand – corporate-wide strategy often downplay or tweak communications to the point that both employee engagement and line of sight to strategy gets muddied."

 

Whether it's strategy (or any other topic), don't trust when people tell you they know.  If you see this behaviour from anyone in your organization, they likely don't and may not even realize it. More than likely you'll also see a correlation to dissatisfied or floundering staff.

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Scooped by Kim Zinke (aka Gimli Goose)
November 29, 2013 5:19 PM
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Ultimate Guide to Internal Communications | INVOLVE

Ultimate Guide to Internal Communications | INVOLVE | Internal Communications Tools | Scoop.it
From www.involve.co.uk - November 27, 2013 4:31 AM

"On 19 July, 2011, a radiant group of over 150 professional communicators gathered in London for the annual Melcrum Member Event, to write the ultimate guide to internal communications. Hundreds of ideas were generated in just 40 minutes.


Through hands-on involvement, this team of experts co-created this definitive guide, packed with loads of tips and advice.  But we didn’t want to stop there!


To add some real quality and relevance to this guide, we felt it would be useful to include some real life examples and case studies for each of the chapters, again provided by the experts, all of which are included in this book."


Click on the link on this page to gain immediate access to this guide which covers:

  • How not to do it! Ways to disengage, alienate and confuse your employees
  • Useful ideas for getting senior stakeholder alignment
  • How to help middle managers get on-board and take ownership
  • Making the most of face-to-face communication
  • The state of the art in business jargon: what’s the latest in meaningless Management speak?
  • Great ways to accelerate change
  • Ensuring social media is helping to drive business performance
  • Ways to waste money:  advice on minimising Roi
  • How to keep your programme alive and sustain results in the medium term?
  • Mission / Vision statements that make a difference: our favourites
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Scooped by Kim Zinke (aka Gimli Goose)
August 21, 2014 11:54 PM
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5 Ways Internal Communications Can Help Bring A Vision To Life | Aniisu K Verghese

From www.slideshare.net - August 21, 2014 5:25 AM

How can we get employees to align with a vision of an organization? How can internal communications help?


Look at this presentation to find out more about these five tips to get your vision off the ground:

  1. Articulating the vision
  2. Landing the vision
  3. Helping employees observe progress
  4. Guiding leaders through the journey
  5. Knowing when we have succeeded
Kim Zinke (aka Gimli Goose)'s insight:

Some very valuable tips in this presentation.  One of the best things you can do to help promote the correct message is being heard and conveyed, is to provide the various parties "scripts."  Provide examples, both short and long, of how people could respond when being explaining the topic.  Often we spend lots of time explaining the topic, and assume people can take that lengthy description and condense it into simplified terms.  Help them help you.

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Scooped by Kim Zinke (aka Gimli Goose)
June 9, 2013 8:25 PM
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Creating a coherent strategic narrative | Melcrum

Creating a coherent strategic narrative | Melcrum | Internal Communications Tools | Scoop.it
From www.melcrum.com - June 9, 2013 8:25 PM

"To engage employees in an organization’s values, vision, strategy and beliefs, you need to create a coherent strategic narrative for the workforce. This is especially important for companies that have undergone major change and need to establish clarity around global vision. Here we take look at the experiences of senior communicators from global companies to gain a deeper understanding of the topic.


The strategic narrative is the ability of the organization to create a vision of the future. That might include outlining goals and structure for the business, the market the organization exists in, the competitive landscape – but it must be both realistic and compelling for stakeholders, especially for our employees.

 

For internal communication, this is about the identification of opportunities to bring to life and clearly articulate the corporate strategy – for example, what exactly is meant by “improving productivity and performance” if this is part of the organization’s overall goal? And how can we talk about these strategic imperatives in a way that will resonate with an audience that may be feeling somewhat jaded – or is simply becoming increasingly diverse?

 

Internal communication must play a role in developing and/or supporting the delivery of a strategic narrative that feels actionable and achievable, paints a compelling but realistic picture of the future and the role of employees in that future, and builds confidence in the organization and its leadership. Our story needs to be real for people so they can grasp it, deliver against it and share it with others.

 

While we might not be the actual “storytellers” (nor can IC be everywhere at once), we can play a crucial role in defining the story and in helping it be told in the right way by the leaders and managers who need to understand it for themselves and share it across the company."

 

Read the full article to find out more about companies who have engaged their employees in the strategic narrative and about:

- core messages:  brand, vision, values

- allowing for "share of voice" in global strategy and values

- communicating a "one company" vision

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