Information, communication et stratégie

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers....Because of your experience in your industry you probably already know many of the terms that describe the products and services your business offers.But, I’ve found that the most obvious keywords usually have the greatest competition and the least engaged visitors, so you shouldn’t rely too heavily on these. Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come.Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts...
Via Jeff Domansky

“ Voici quelques astuces pour gérer la réputation en ligne d’une entreprise : ”Avoir un langage professionnel, clair et convaincantEcouter et suivre les personnes qui sont abonnées ou fans sur les réseaux sociaux de la sociétéPublier et promouvoir régulièrement des nouveautés (MAJ, nouveaux produits, etc.)Utiliser le SEO pour "nettoyer" les résultats de recherche (!)Répondre et résoudre les problèmes indiqués par les consommateurs ( > ne jamais les critiquer ou insulter)
Via Véronique Duong, Cédric Bescond, Arobasenet, Agence SEO.fr

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established – that of your competitors. Yes, you can steal your competition’s followers right out from under their noses.Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition’s social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider..
Via Jeff Domansky

Via Veille digitale, SV, Anthony Rochand

“ Le laboratoire Marette a confié ses prises de parole publiques à un avocat. Signe de l'absence de préparation à gérer une communication de crise.”