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Flash sales website Gilt Groupe this week will dish out discounts solely determined by its members’ Klout scores, with rollbacks as high as 100% off apparel and home decor. 
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The CEO of Klout offers tips about how to boost your Klout score and leverage it for fame, fortune and new job opportunities.
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I read with interest a Social Media Today post that discussed the merits of social media ROI but instead of Return on Investment the article discussed Return on Influence.
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Today, we're diving into the world of social media in the beauty/cosmetics industry.
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Influencer marketing is on my mind these days. In addition to working on a report about how interactive marketers should collaborate with different resources to execute influencer marketing, I’m also speaking about the topic at Forrester’s Consumer Forum in Chicago later this month.
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The core concept of the article centers around “Thinking locally first and sharing your ideas with your tribes will eventually result in your impact becoming global”. This is a fascinating idea, begging to be experimented with. But how can one actually measure the breadth, depth and impact of one’s ideas as they travel and evolve through social networks?
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Joe Chernov, director of content for marketing automation provider Eloqua sent over a clever infographic to share with you. It's creative (Jess3 always does a nice job) and shares a compelling story: the fact that the message is now the messenger.
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Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.
This is the era of the interest graph – the expansion and contraction of social networks around common interests and events. Interest graphs represent a potential goldmine for brands seeking insight and inspiration to design more meaningful products and services as well as new marketing campaigns that better target potential stakeholders. While many companies are learning to listen to the conversations related to their brands and competitors, many are simply documenting activity and mentions as a reporting function and in some cases, as part of conversational workflow. However, there’s more to Twitter intelligence than tracking conversations. We’re now looking beyond the social graph as we move into focused networks that share more than just a relationship.
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Inc.comKlout Score Chrome Extension Makes Twitter Even More of a Popularity ContestWebProNewsThe official description says: The ...
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Influence in Social Media- Finding the Top Bloggers http://su.pr/1gr9tL via @sustaincities
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If 2011 will be remembered for the irruption of Google+ onto the social media center stage, it could also be rightly defined as the year when online influence...
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Last week, in writing about the top social media influencers I was struck by the sheer scale of connectivity that leading influencers create for themselves.
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What are people talking and thinking about? Who’s leading the latest or important conversations? The emergence of social media has made it more challenging to discover the top influencers.
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In the same way that thousands of Kim Kardashian's loyal followers will flock to a shoe sale if the starlet simply tweets it, Twitter hopes to approach advertising on the platform in ...
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Connecting your business or products with the right bloggers can really pay dividends, but it's easier said than done. These 5 best practices will set you on the right path.
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If there's one thing the jonin (heads of ninja families) had in spades, it was the long view, the perspective that spanned more than just now or the next...
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Google+ is a different kind of social network, and trying to calculate whether or not you're a big deal on Google+ is more complicated than a simple headcount of followers.
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Marketing Focus: Agent209 Targets Online Brand Influencers - 02/28/2011
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Your social media campaign needs more than an interesting deal and a few extra tweets. The smart money is on engaging a group of consumers known as 'influencers'; the question most brands have is how to find those influencers. A new SAY Media report tells us who a few of these influencers are.
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RT @LDAcademy: It is the structure of social networks that shapes influence… and the structure is changing http://ow.ly/3Rhkw
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