High level trending in...

Selon une étude de l'Union internationale des télécommunications (UIT), les émissions de gaz à effet de serre (GES) du secteur des télécommunications pourraient augmenter de 45 % d'ici à 2030 si aucune action n'est entreprise pour réduire l'impact environnemental.

On le sait, le bilan carbone de nos téléphones portables est catastrophique. Particulièrement voraces en métaux rares et en énergie, ils ont tout au long de leur cycle de vie un impact écologique et sociétal désastreux. Et inutile de le rappeler, notre société, de plus en plus connectée, souffre aujourd'hui de boulimie digitale : plus de 75% des Français sont propriétaires d’un smartphone. Pourtant, des solutions simples existent pour endiguer ce fléau.

Taking a “phygital” approach to customer engagement might just be the answer to marketers’ prayers when it comes to creating meaningful, content-driven experiences craved by Gen Z audiences. For example, Marketing Week recently offered a glimpse of how retailers like Caspar and Nike are delivering on shoppers’ heightened expectations for customized service by launching pop-up stores and augmented reality features that merge the benefits of their online and offline shopping environments.

Despite the desire of businesses to use AI to improve customer experiences, consumers themselves aren’t as comfortable with the use of AI. Only 36% of European consumers are comfortable with companies using AI toe personalise experiences, and just 49% trust brands to keep their personal data secure and use it responsibly. This is interesting when you take into account that consumers are increasingly valuing personalisation. Over half (51%) of European respondents say they will become repeat buyers after a personalised experience.
Unsurprisingly, digital natives are more influenced by personalisation, and more willing to embrace AI. Among Gen Z consumer, 33% already expect AI to be used in their interactions with brands, while 72% have been influenced to make a purchase by personalised experiences.

Marketing to Gen Z is unlike marketing to any other generation. They represent a new frontier in brand-consumer relationships—one where authenticity and relevance reign supreme. Gen Zers, born in the late 1990s to early 2000s, are both highly connected and socially conscious. As the first generation of digital natives, advertising has been an ever-present fact of their lives, making it that much easier to tune out. That’s what makes the Gen Z buyer persona so difficult to nail down. After all, how do you market to the marketing intolerant?

In the last few years, the fashion industry has experienced a remarkable transformation due to the influence of the younger generation, colloquially known as Generation Z or GenZ. These individuals, born in the mid-to-late 1990s and early 2000s, are digital natives characterized by their inclination towards personalization, self-expression, and sustainability. They seek exclusive experiences that cater to their specific needs and interests, and the fashion industry is no exception. As highlighted by a study conducted by Accenture, a notable consultancy firm, an overwhelming majority of consumers, 91%, have expressed their preference to purchase from brands that provide relevant offers and recommendations that align with their preferences.

In 2009, 20-plus start-ups, including Uber, Slack, Pinterest, WeWork, and Blue Apron, achieved $1 billion-plus valuations. Given that those companies were all venture-financed and emerged from Silicon Valley, you might assume that the key ingredients that ensured their success were cutting-edge technologies, digital platforms, and customer bases that were chiefly made up of digital natives. You would be wrong. Yes, those companies had great technologies, platforms, and demographics, but the secret of their success turns out to be much more prosaic. Each was able to satisfy real customers who needed real jobs done. In other words, they had great business models.

The project will aim to work with devices that are compatible with T-Mobile devices including its customers. The market is intended for space-based data service to devices on the ground, such as smartphones.

Lynk is a US company deploying an innovative satellite-based telecommunication service, by allowing mobile network operators to connect standard mobile phones via cell towers in space when they are either beyond current mobile coverage, or when the mobile network has an unplanned outage.  James Alderdice, VP Asia-Pacific at Lynk, says “Lynk is building, launching, and operating a constellation of LEO satellites called “Lynk the World (USASAT-NGSO-10)”, which acts as cell towers in space and provides connectivity directly to mobile phones without any modifications to either the MNO network or customer devices. The beauty of this is its simplicity as Lynk works with all existing standard 3GPP mobile devices.”

Un réseau mobile mondial connecté par satellite, voici ce que propose Elon Musk, le fondateur de SpaceX. Avec Starlink, l’homme d’affaires a annoncé le lancement sur le marché d’un abonnement téléphonique par satellite.

Rogers Communications Inc. is partnering with SpaceX and Lynk Global to deliver satellite-to-phone connectivity across Canada and bolster coverage in remote regions. The Toronto-based company announced at its annual general meeting on Wednesday the moves are aimed at widening coverage for Rogers customers in areas that aren't served by traditional wireless networks.

Global mobile network operators have built up partnerships with Sateliot , so they can reap the benefits of the seamless connectivity between cellular and satellite network.

Selon le pré-rapport de la mission d’information sur l’empreinte environnementale du numérique du Sénat [3], les émissions en GES du numérique pourrait augmenter de manière significative si rien n’est fait pour en réduire l’empreinte : + 60 % d’ici à 2040, soit 6,7 % des émissions de GES nationales. Dans cette problématique, la phase de production des terminaux semble occuper une place toute particulière en ce qu’elle concentrerait 70 % de l’empreinte carbone du numérique en France, selon le même rapport.

As the world becomes more connected and diverse, understanding the unique characteristics and perspectives of different generations has become increasingly important for marketers and designers. From Baby Boomers to Generation Alpha, each generation has its own values, beliefs, and behaviors that shape how they consume media and make purchasing decisions.

Businesses worldwide are embracing the potential for artificial intelligence (AI) to provide personalised customer experiences, but customers remain cynical. That’s according to the fourth annual State of Personalisation Report from Twilio.

A few dumbphones really are as dumb as pre-smartphone era models, but most make some concessions to modern tech – for example, color screens, Bluetooth for wireless headphone use, and a camera. Their low cost, as little as $40 when purchased outright, makes them extremely affordable as a secondary device, and a basic carrier plan for phone calls and texts only is similarly inexpensive.

In today's world, marketing is no longer about merely selling products; it is more about selling a brand's story and connecting with the customers on a deeper emotional level. And for many brands, a target audience would be Gen Z since people in that group are digital natives.

Today’s customers, particularly digital natives, place a high premium on an excellent customer experience. They expect personalized, timely service in the setting they find most convenient. In fact, they prize top-notch customer service so much that they are even willing to pay for it in some cases. Businesses that meet or exceed their customers’ expectations gain measurable advantages, including the chance to earn more of their customers’ business. Businesses in competitive markets—particularly verticals in which their products and services could be seen as commodities—are realizing that high-quality customer service is a powerful differentiator.

Vendon solutions (for vending and coffee machines) remotely provide sales data, consumer behavior and preferences, preventive maintenance updates, and inventory status. For its new payment solutions, it needed powerful IoT connectivity.

La FCC propose d’autoriser les opérateurs titulaires de licences de satellites en orbite géostationnaire (GEO) à demander l’accès au spectre terrestre tant qu’ils remplissent les conditions préalables, telles que la location terrestre de une zone géographique limitée. De cette manière, un opérateur de satellite pourrait servir les clients d’un fournisseur de services sans fil au cas où ils auraient besoin d’une connexion dans des régions éloignées.

The Commission adopted a previously released notice of proposed rulemaking (NPRM) during the March 16 meeting, with all four commissioners voting to adopt. It deals with allowing satellite operators to get FCC authorization to operate satellites using terrestrial spectrum. The Commission is also proposing to add a mobile-satellite service allocation on some terrestrial flexible-use bands. “This would allow a satellite operator to partner with a terrestrial mobile licensee to get access to their terrestrial spectrum through a lease arrangement and modification to the satellite operator’s license. Then the satellite system can provide service directly to the subscribers of the wireless carrier in areas where the carrier lacks coverage,” FCC Chairwoman Jessica Rosenworcel said in a statement.

Mais cette étude montre également que l'appétit des Français pour les services de vidéo à la demande financés par la publicité (AVOD) progresse nettement : 38 % des Français interrogés dans cette étude déclarent regarder quotidiennement les plateformes d'AVOD sur la CTV en complément des chaînes historiques. La consommation des services de vidéo à la demande par abonnement (SVOD) est très élevée en Europe, et la France ne fait pas exception : plus d'un Français sur deux (51 %) cite la SVOD comme son premier choix de contenus sur la CTV, après les chaînes historiques (linéaire + catch-up). Toutefois, cette tendance semble toucher un plafond de verre. L'expérience publicitaire personnalisée est plébiscitée lorsqu'elle est adaptée au contexte de l'émission, aux centres d'intérêt du téléspectateur ou à sa localisation.

Après le lancement officiel de Starlink, le réseau Internet par satellite de la société américaine SpaceX du milliardaire Elon Musk, au mois de février dernier au Rwanda, Payday relance ses activités. En effet, la néobanque émettant des comptes mondiaux (USD, EUR et GBP) aux Africains a annoncé dans un communiqué parvenu à la presse ce…...

Annoncé le 02 mai dernier, le consortium en question rassemble divers acteurs importants comme Airbus Defence and Space, Eutelsat, Hispasat, SES, Thales Alenia Space, Deutsche Telekom, OHB, Orange, Hisdesat, Telespazio et Thales. D’autres entreprises pourraient encore compléter la liste. D’ailleurs, le consortium se dit « ouvert à d’autres acteurs » et encourage même « les start-ups, les entreprises de taille intermédiaire et les PME à rejoindre le partenariat » .