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However, you do have a few ways of ensuring that your subject lines fall closer to the creative side of the spectrum: 1. If the subject line is aligned with the contents of the email, it's probably closer to creative than deceptive. 2. If the subject line has you thinking (or shouting!), "I can't wait to open this email," it's probably closer to creative than deceptive. 3. If the subject line has you thinking one thing, yet when you open the email you are disappointed... it's probably closer to deceptive than creative.
Via Joemktg
Joemktg's curator insight,
April 22, 2013 6:51 AM
Bottom-line: don't be cheesy. If you've got to resort to cheesy, it's time to understand what works in the world of B2B subject lines. There are plenty of articles on excellent subject lines in The Marketing Automation Alert: just search the tag "email marketing."
Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4%...
Zack Arias put the new FujiFilm X100S through its paces in Istanbul in March 2013 - we've put together a video of Zack's walkabouts in Istanbul with the X100S where you can see him in action shooting the sights and people of Istanbul. Via Thomas Menk, Philippe Gassmann, ABroaderView
Stockografie's curator insight,
April 19, 2013 1:59 AM
Another great Video showing how Zack Arias and the X100S. Enjoy
Punch Digital 's curator insight,
December 9, 2014 11:26 PM
If you've got the time check, out this amazing video! There is no better place to test the quality of a camera than to try and capture some of the beauty in which is held in Istanbul. Although these pictures are captivating, it doesn't do Istanbul justice at all. A place of color, flavor and culture that has to be seen to be believed, experience the beauty that will leave you speechless. There are a few companies out there that offer a true experience taking you off the tourist map and allow you to see what Turkey and Istanbul is all about. Turkey Travel Guide, provide tailored tours in which they work with you to create a experience which creates lasting memories.
Epic 10,000 iPhone 5 Domino showcases 10,000 iPhones (that's right TEN THOUSAND iPhones) falling neatly in patterns. These CG iPhones' feature NFC (Near Fiel... Via Duz_Machines
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler
Tentronix NZ's curator insight,
April 23, 2013 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!
Angelica Laurencon's comment,
May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
A new breed of high-rise architecture is in the process of being born, thanks to the collaborative efforts of modern design pioneers. Envisioned as the best sustainable option for meeting world housing demands and decreasing global carbon emissions, wooden mega-structures are now one step closer to becoming a reality. “Big Wood,” a conceptual project to the eVolo 2013 Skyscraper Competition, builds on the premise that wood, when harvested responsibly, is one of the best tools architects and engineers have for reducing greenhouse gas emissions and creating healthy communities. Aspiring to become one of the greenest skyscrapers in the world, Big Wood challenges the way we build our cities and promotes timber as a reliable platform to support tomorrow’s office and residential towers... Via Lauren Moss
ParadigmGallery's curator insight,
April 20, 2013 11:38 AM
The Case For Tall Wood Michael Green Architecture I find this hard to truly picture, but the story is solid...."the last century there has been no reason to challenge steel and concrete as the essential structural materials of large buildings. Climate change now demands that we do.....Wood is the most significant building material we use today that is grown by the sun. When harvested responsibly, wood is arguably one of the best tools architects and engineers have for reducing greenhouse gas emissions and storing carbon in our buildings."
“I’d put my money on solar energy…I hope we don’t have to wait till oil and coal run out before we tackle that.”
http://mg-architecture.ca/portfolio/tallwood/
“Known as the birthplace of the skyscraper, Chicago is an optimal location for a prototype in mass timber construction,” writes Carlos Arzate
Geovanni's curator insight,
May 8, 2013 9:32 AM
Fascinating place. Must of been a lot of wood to be created.
Bubba Muntzer's comment,
May 13, 2013 11:44 AM
It takes around 30 years for a seedling to grow into the kind of wood that can be used in construction. A little maintenance is required during that period. Meanwhile it's soaking up CO2 and making oxygen. The only industrial processes required are to cut it down and cut it into boards and 2 x 4s. If you stagger your planting you have an endless supply.
This is a great post about how to create a graphic design portfolio that really stands out Via Spyros Thalassinos
In Professional Learning in the Digital Age: The Educator's Guide to User-Generated Learning, Kristen Swanson shows educators how to enhance their pro... Via Ana Cristina Pratas, R.Conrath, Ed.D.
Kathy Durham Aurigemma's curator insight,
April 2, 2013 9:59 AM
"Curation" is a new way to think about managing & accessing the vast amount of information that we are inundated with daily.
David Miller's curator insight,
April 10, 2013 1:18 PM
Great to see Hakitzu from Kuato Studios in the Top 30 list.
Purrfect_Sense's curator insight,
May 6, 2013 1:12 PM
for optimum usage - learning the politically correct way ( if there is Such A Way )...;-)
These terrific bowls by French designer Geraldine De Beco allow you to play with your food in the most creative way. Will the cat bowl accompany you for br
Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive. The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back. That’s where responsive design can help. Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television... Via Lauren Moss
bancoideas's curator insight,
April 17, 2013 7:58 AM
Mira esta #infografía con 10 tips para construir tu sitio #web #responsive, #ideas útiles
Filipe MS Bento's curator insight,
April 18, 2013 10:30 AM
Excelent infografic (as graphic as you can get!): |
Hans's curator insight,
April 23, 2013 1:13 PM
Good usability is easy to use and fast to learn. This implies that designs should map mental models and require no more knowledge than users already possess. Being creative on the other hand means to step out of the comfort zone and find new solutions that are not leaning on predecessors. So how can usability and creativity walk hand in hand and support intuitive experiences? Learning how to apply heuristic knowledge about usability is one way to cover the basic level, but users expect truly personalized solutions, therefore deeper insights about target populations are essential - so don't get lazy and forget research.
An infographic that defines the step by step logo design process along with dos and don’ts of the creative design process....
Julia McFarland's curator insight,
April 7, 2013 2:15 AM
There is a lot more to a logo design than people think...
G3 CREATIVE's curator insight,
July 9, 2014 12:00 PM
An infographic that defines the step by step logo design process.
The terms mentor and coach are often used interchangeably yet they are different. So what makes them different? Via Gust MEES
Trish Sadar's curator insight,
April 24, 2013 8:14 AM
Great article that explains the difference between mentoring and coaching.
Make it a great day!
Sometimes the toughest step in building a new website or redesign can be the conceptual ones. Selecting a color palette is one of them that can be tough if you don’t have the right tools. So where do you start?
It all comes down to basic color theory and the color wheel. That same tool that teachers used in school really is the basis for how designers plan and use color in almost every project from the simplest web page to expansive brands with multiple sites and campaigns... Via Lauren Moss
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service. That's quite a difference and food for though if your small business just kicking the tire with little or no social presence. Via Lauren Moss
Competition is good and indeed essential; but as long as it is healthy. Unhealthy competition creates financial turmoil, job losses and even recessions and economic downturns. Usually, when individ...
Apple iPad is a magical window which can also serve as a great educational tool. The iTunes store bags numerous science apps for iPad with which you can make learning science much easier than ever before. Via Timo Ilomäki, Megan S
Lou Salza's curator insight,
February 12, 2013 12:24 PM
"...Furthermore, the science apps designed for iPad also allows you to explore the galaxy, look inside the human body, test the theories and even dissect an animal. To narrow down your search, we are sharing with you the best iPad science apps that are intellectually rewarding, appealing and entertaining that you won’t even surmise you are learning something while using them..."
Presentations and slideshows have been historically one of the most boring and standard corporate media currently available to employees and management.
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. Via Sylvain Leroux
Daniel Jurado's curator insight,
April 15, 2013 2:48 AM
Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? Via Martin Gysler
Wendy Forbes's comment April 20, 2013 10:38 AM
If you use Tweetdeck's mobile app... I believe they are shutting it down in early May. As to your question about Hootsuite, the analytics reports are extremely helpful in determining what content your fans/followers are reading and engaging with. The auto-schedule feature is great for determining best time of day to post on a daily basis and the ability to manage Facebook/Twitter/LinkedIn profile + company pages/Google+ profile and pages and the additional apps they have that allows you to manage tumblr, youtube, instagram and even MailChimp are excellent!
academiPad's comment,
April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Anthony Burke's comment,
April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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