GooglePlus Expertise
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GooglePlus Expertise
Google+ and Google related tips & news
Curated by Jaana Nyström
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October 15, 2013 1:05 PM
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No, Eric Schmidt's Face Isn't All Over Google+ In Protest Over Shared Endorsement Ads

No, Eric Schmidt's Face Isn't All Over Google+ In Protest Over Shared Endorsement Ads | GooglePlus Expertise | Scoop.it
It sounded huge. Angered by Google expanding the use of social profile information in advertising, Google+ users were changing their profile pictures to that of Google executive chairman Eric Schmidt in protest.
Jaana Nyström's insight:

What?
Is someone linkbaiting again?

"Why would big media report on something that didn't happen in the first place?"
- That's what they have to do to sell, poor things.
Lies and fabrications sell better than truthful reporting.

What else is new...
Though I wouldn't have expected +The Huffington Post to stoop that low.

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October 14, 2013 2:41 PM
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Leverage Blogging to Build Business Identity, Authority and Credibility

Leverage Blogging to Build Business Identity, Authority and Credibility | GooglePlus Expertise | Scoop.it
Blog post at Rebekah Radice : Making a good online impression is a critical component in branding your business.

 A BLOG CAN:

- Create thought leadership and position you as a subject matter expert

- Build trust, authority and meaningful relationships with readers and subscribers

- Extend your message and branding beyond traditional marketing methods

- Connect you with potential clients looking to the web for a specific product, service or solution to whatever ails them

- Keep you relevant and top of mind

- Create differentiation among competition

 

Ready to leverage blogging to build business identity, authority and credibility? These six tips will help you get started.

systerwoody's comment, October 17, 2013 12:16 PM
The ROI on blogging is minimal, for now. I suspect an app that can aggregate blogging would be more valuable to me at this point in the twitterverse world.
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October 14, 2013 7:21 AM
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What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search

What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search | GooglePlus Expertise | Scoop.it
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.

Via Robin Good
Robin Good's curator insight, October 12, 2013 2:08 PM


Excellent article by Ammon Johns explaining clearly what the new Google algorithm Hummingbird does and how it really affects the world of search.


Contrary to what has been written by many, Hummingbird changes deeply how Google interprets search queries, especially, long, detailed ones, not the search results directly. This is also why no-one has really seen major changes to web site traffic after Google has introduced the new algo quietly in August.


In simple words, what Google Hummingbird does, in the words of Ammon Johns is: "...making the very concept of many long-tail searches go the same way as referral data.


Google is trying to get away from exact wording to understanding the concepts.


So no matter how verbose or roundabout your search for pizza restaurant in Denver may be, the search it runs is exactly the same as “Denver Pizza Restaurant”, “Pizza Restaurant Denver”, etc."


Read the full article and the examples provided and you will get a good gist of it.


Very interesting. Useful. 8/10


Read the full article here: http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html 






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October 13, 2013 8:27 AM
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Add a Layer of Security to Your Google Account with Google 2-Step Verification - Virante Orange Juice

Add a Layer of Security to Your Google Account with Google 2-Step Verification - Virante Orange Juice | GooglePlus Expertise | Scoop.it
Google has instituted an opt-in 2-step verification process that could protect your Google account even if someone gets your password. Here’s the nutshell on how it works: You sign up for Google 2-step verification.
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October 12, 2013 12:55 PM
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When PageRank Abandons a Blog - Dear Blogger

When PageRank Abandons a Blog - Dear Blogger | GooglePlus Expertise | Scoop.it

This is not another post about Penguin or Panda updates. There are blogs out there covering Google updates with much more authority and skill. It would be a waste of our time to copy them.

 

Instead I’d like to help you secure PageRank you’ve built by adding lines of defense to your blogging fortress. If you’ve got something good going with Google organic Search, even if you don’t care much for SEO, it’s time to protecting yourself against risks.

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October 11, 2013 8:45 AM
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The 10 Most Useful Buffer Features for a More Powerful Social Media Presence

The 10 Most Useful Buffer Features for a More Powerful Social Media Presence | GooglePlus Expertise | Scoop.it
When Joel started Buffer, its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and now we have lots of features to help you improve your social media presence across a whole bunch of networks.
Henrik Safegaard - Cloneartist's curator insight, October 11, 2013 12:57 PM

Buffer makes it easy to share updates to social networks at optimal times, but it’s even better when that can become part of your normal workflow. Click to chek it out.

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October 10, 2013 9:41 AM
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Penguin Penalty Checker: Introducing Penguin Analysis

Penguin Penalty Checker: Introducing Penguin Analysis | GooglePlus Expertise | Scoop.it
Find out if your site is at risk of a Google Penguin Penalty.
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October 10, 2013 6:06 AM
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Google+ Course Index - Plus Your Business

Google+ Course Index - Plus Your Business | GooglePlus Expertise | Scoop.it
“What is Google+?” The social layer explained!
Jaana Nyström's insight:

Learn all about Google+!

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October 10, 2013 4:49 AM
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Google+ Communities: A place for whatever you're into

With Google+ Communities, you can talk about the stuff you're into with people who love it too. Plan events, start hangouts, and share with your communities ...
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October 10, 2013 3:48 AM
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Share files between Android and Windows with ES File Explorer

Share files between Android and Windows with ES File Explorer | GooglePlus Expertise | Scoop.it
Sharing files between an Android device and Windows isn't as difficult or as tedious as it once was. Apps, like ES File Explorer, can even share files over Wi-Fi with relative ease. We'll show you how.
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October 10, 2013 2:54 AM
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6 Ways a Formatted Google+ Post Will Increase Engagement and Interest

6 Ways a Formatted Google+ Post Will Increase Engagement and Interest | GooglePlus Expertise | Scoop.it
For some, it's not enough to understand How to do something - we need to understand Why. Here is both the How and the Why of formatting Google+ posts.
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October 9, 2013 1:37 PM
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Googe Drive - a complete user guide. - Plus Your Business

Googe Drive - a complete user guide. - Plus Your Business | GooglePlus Expertise | Scoop.it
A complete visual user guide to Google Drive. Ideal for anyone wanting to make the most of the latest Google tools for collaboration.
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October 9, 2013 10:45 AM
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Goodbye SEO, Hello SMO (Social Media Optimization)

Goodbye SEO, Hello SMO (Social Media Optimization) | GooglePlus Expertise | Scoop.it
Why SMO or Social Media Optimization is the new SEO based on Google's Hummingbird update.
Jaana Nyström's insight:

Google's Hummingbird update is making a few subtle changes to the web. The focus is on the social aspect, not keywords.

The all new principles of SMO, focus on the user and all SEO will follow. 

ⓐ Create – Maximize your creativity with original quality content.
ⓑ Relate – Create relatable content, or make your content relatable.
ⓒ Captivate –   Fun and interesting content stand out from the noise.
ⓓ Arouse – Arouse an emotion, it is the constant of all viral success.

What do you think about SEO vs. SMO? Will this change your social media at all? 

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October 14, 2013 3:32 PM
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Guide to Google Authorship for Businesses and Individuals - Plus Your Business

Guide to Google Authorship for Businesses and Individuals - Plus Your Business | GooglePlus Expertise | Scoop.it
What is Google Authorship? Google Authorship is the link between your Google+ profile and the content you create. Why would you want to set it up?
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October 14, 2013 9:59 AM
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Ten Visibility Tips for Google Plus - #infographic

Ten Visibility Tips for Google Plus - #infographic | GooglePlus Expertise | Scoop.it
Here is an infographic that gives you 10 visibility tips for Google Plus so you can get the attention you deserve. Created by Stephan Hovnanian.
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October 14, 2013 7:19 AM
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Chromebook: For Everything Built-in

Meet the new $279 HP Chromebook, made with Google. With everything you need built-in. For everyone. Find out more at http://google.com/chromebook.
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October 13, 2013 5:14 AM
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How to save your favourite posts on Google Plus and Bookmark posts

http://allthingsgplus.com - Carol Dodsley, the Gplus How2Girl shares three ways to save posts for later and bookmark them on Google Plus. If you would like t...
systerwoody's comment, October 17, 2013 12:20 PM
FB so needs one of these. Work around. Create a group, designated secret #privacy settings and Voila!
systerwoody's curator insight, October 17, 2013 12:27 PM

Great marketing and helpful tips too!

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October 12, 2013 10:51 AM
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Don’t try to please anyone on Google+: Be yourself!

Don’t try to please anyone on Google+: Be yourself! | GooglePlus Expertise | Scoop.it
Don’t try to please anyone on Google+: Be yourself!

I started on Google+ with no-one I knew, even today only a handful of my IRL friends are here.

I'm…
Jaana Nyström's insight:

Here's my intake of Google+, what's yours?

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October 10, 2013 5:00 PM
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How Communities Can Drive Your Success Online

Setting up and managing a social community can play a large role in growing your social presence online. Learn the ins and outs on how to make this rock for ...
Jaana Nyström's insight:

I was part of the Hangout: Hear what I have to say about communities!

Lydia Gracia's curator insight, October 11, 2013 2:54 AM

Del arte de animar comunidades en la red

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October 10, 2013 6:51 AM
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Semantic Image Search | Social Media Today

Semantic Image Search | Social Media Today | GooglePlus Expertise | Scoop.it
Over the past few weeks Google has delivered a classic one-two blow: First search is now delivered over an entirely encrypted connection making for the now infamous “100% not provided keywords” in Google Analytics and second, Matt Cutts announced ...
Jaana Nyström's insight:

Choose the images you post carefully!

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October 10, 2013 5:05 AM
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Denis Labelle - New Google+ Users? Need Help?

Denis Labelle  - New Google+ Users? Need Help? | GooglePlus Expertise | Scoop.it
New Google+ Users? Need Help?
1. Circle these G+ Helpers
2. Join Google+ Help community here: goo.gl/Yei7cl
3. Help Center: support.google.com/plus/
4. On…
Jaana Nyström's insight:

Excellent links for newcomers to Google+!

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October 10, 2013 4:14 AM
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How To Deal With Haters (Negative Comments)

In this video, James explains that negative comments and feedback is inevitable. You can't avoid it, but you can deal with it. 

The real secret is to identify WHY people are negative in the first place...once you get that, negativity from others can't affect you.
Jaana Nyström's insight:

This is brilliant! 6 minutes well worth your time.

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October 10, 2013 3:35 AM
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Snaphix: Graphing Profile PageRank on Google+

Snaphix: Graphing Profile PageRank on Google+ | GooglePlus Expertise | Scoop.it

Pro Tip: give credit where credit's due
A h/t (hat/tip) or via when you reshare a post does three things:

1) Tells your audience that you care about etiquette and paying it forward
2) Generates a notification separate from the reshare* 
3) Sends ProfileRank signals

In the attached article from +Lee Smallwood at +NOD3x you can see what I'm talking about for #3. This is really important as you look to build connections with influential people and their networks. 

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October 9, 2013 3:58 PM
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Google Slides now lets you edit themes and present in widescreen

Google Slides now lets you edit themes and present in widescreen | GooglePlus Expertise | Scoop.it
Google today announced two new features in its Slides product: editable master slides and the widescreen format set as default. The former means you can change the theme for your whole ...
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October 9, 2013 12:40 PM
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How Will Google Hummingbird Impact Links? Here Are 6 Ways

How Will Google Hummingbird Impact Links? Here Are 6 Ways | GooglePlus Expertise | Scoop.it
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?
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