The single biggest controversy about social media is whether Google+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it's the latter.
|
Scooped by
Jaana Nyström
onto GooglePlus Expertise October 12, 2014 6:52 AM
|
Scoop.it!
Jaana Nyström's insight:
"The Twitter people come to Google+ looking for Twitter type engagement, but they don't find it. Likewise, the Facebook people come looking for Facebook-like engagement (family and friends) and don't find it.
It's like a Chinese tourist going to France looking for Chinese food and concluding that the food in France is terrible. Or a Hawaiian surfer bringing her surfboard to New York City and, finding no waves, concluding that there's nothing to do in Manhattan..."
Your new post is loading...
I came across this article on my Home Feed and thought it was a brilliant way to gather some information around the mysterious social platform, Google+. I will admit that prior to the article I was extremely intimidated by Google+. None of my friends had accounts- or at least ones that they spoke of on a frequent basis- but many of my favorite brands were present on this social platform. As a marketing student, I do believe that I should be as well versed on all current social networking sites as possible. I found this article, Why Google+ is the place for passions, by Mike Elgan and knew the time had come to understand and accept Google+ for exactly what it is.
Let me first clarify: every social media platform is different. The engagement and use for each networking site is tailored to their direct audience. Elgan claims that “Twitteristas and Facebook folks” do not understand Google+ because they are expecting the platform to have similar engaging content as that of Twitter or Facebook. Frankly, it just not going to happen. I consider Google+ to be a mixture of Pinterest with more sharing and connecting capabilities. Elgan presents the idea that Google+ is a platform where you can openly share your passion and receive a deeper discussion with those in your circle about it. You can also video chat and message others internationally who have your same passions as well. I have always felt that Facebook and Twitter have a superficial element. You can have as many friends as you would like on these platforms but the ability to share and engage with them is on a surface level. Google+ appears to provide a deeper passion behind content, which is definitely something I am more concerned with.
After reading this article I immediately created a Google+ account. Let’s see if Mike Elgan is right about this platform…