Consider Google+ as not a social network, but rather, a social backplane.
The term “backplane” is an IT term that means something like “the hardware connecting communications be...
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Scooped by
Jaana Nyström
onto GooglePlus Expertise February 20, 2013 11:27 AM
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Don’t reply with “no one’s there.”
You don’t buy a fridge and find it full of food. Millions and millions of people are there. You’re just not doing the work. If 500 million have an account and reports estimate about 250 million people are fairly darned active, that’s more people than Twitter. You’re just not following them yet.