THERE’S GREAT POTENTIAL FOR GAMES IN HEALTH BUT IT’S NOT HERE YETConsulting firm ICF recently released a report titled, “Gaming to Engage the Healthcare Consumer.” Although the report details how gamification is increasing across just about all industries, it more closely reveals how games in health is booming for a variety of reasons. These reasons include:A trend toward value based careThe increasing role of the patient as a consumer.The ever desirable target market of the millennial generation.