Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence. According to a Forrester study released today, the percentage of U.S.
If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.
Advertising Agency: TBWA\ Stockholm, Sweden Copywriter: Johannes Ivarsson Art Director: Patrick Waters Photographer: Petrus Olsson Final Art: Erika Hellström Account Director: Per Olholt Account Manager: Charlotte Asplund Planner: Niclas Norström
Instead of growing Google plus organically by creating social connections Google have turned back to old media and today launched a TV campaign for th...
Alright, I'm sick of this. Nearly every time that I log in to Facebook I see another poorly-produced, ineffectually-targeted Facebook ad. Behind that ad? Some poor schmuck who's spent ...
) Social Network Crunches Data to Woo Big Brand Advertisers From Television Facebook Chief Executive Mark Zuckerberg doesn’t talk much about his company’s advertising business, even when it...
Brief: Remind consumers about the importance of Remembrance Day by showcasing war veterans in a unique and symbolic way.
Execution: Because of the significant date in which Remembrance Day falls this year (11/11/11), we designed a visual representation of this date by using veterans to make up the numbers. This image coupled with the line, "Remember" creates a simple, respectful and memorable tribute to the soldiers that gave so much of themselves for their country. The individuals cast for the ad are actual Canadian Veterans; three from the Second World War, and three from the Korean War. The Veterans are also organised in pairs by military branch; the first pair members of the Royal Canadian Air Force, the second pair members of the Canadian Army, and the third pair members of the Royal Canadian Navy. The diversity of the Canadian Armed Forces is also represented across the six individuals, with one French-Canadian Veteran, one African-Canadian Veteran, and one female Veteran.
Advertising Agency: Appshaker, London, UK Creative Directors: Alex Poulson, Kevin Jackson Art Director: Barnabas Nanay 3D: Vertigo Digital Production Directors: Adam Trost, Szabolcs Turányi-Vadna
It's one thing to sit in your grubby little basement and enjoy the year's best commercials online by yourself. It's another thing to share them with others.
Location-Based Services Partner for Scale Foursquare partnered with AmEx; Shopkick went with the CW. Location-based companies proved great at raising capital but not so great at getting a mass of consumers to check in to locations on an ongoing basis. Two of the leading players wisely evolved their strategy. AmEx now rewards Foursquare check-ins at participating merchants with Rewards Points, a more appealing prospect than being the mayor of a coffee shop. Shopkick, which initially required users to turn on the app when entering a store to get points toward merchandise, now rewards people for pointing their phone at the screen while watching TV ads from participating merchants. Consumers can wallow in the smartphone-driven plots of "Gossip Girl" and get points for focusing on the ads.
Ad technology companies want to prove the value of their offerings to advertisers, and more often than not they've turned to the media-selling business as a way to have their technology, algorithm or special sauce adopted by the market. But selling media distracts from the core goal, which is developing innovative technology that helps advertisers deliver on their campaign goals.
Surely Publicis, the giant holding company that owns such venerable ad agencies as Saatchi & Saatchi and Leo Burnett, wasn't serious when it raised the mandatory retirement age for CEO Maurice Levy to 75 years old? Levy has been talking about retiring for two years now, leading his potential successors (there's more than one) on a merry dance. Levy will turn 70 in February. The ad world's "Silver Fox" is increasingly silver and decreasingly foxy, as he demonstrated when he said recently that he didn't need to understand the importance of Twitter and other social media: "I understand how to wash dishes. I don't do it regularly."
Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change that could affect how you use the site.
Facebook is making a big push to get big brand marketers to advertise on the No. 1 social network. And as my story in the latest issue of Forbes details, providing marketers with more data and more ways to do innovative marketing on Facebook is the key.
I recently talked with David Fischer, Facebook’s ad chief, about how Facebook is making its case to brand marketers, who control the vast majority of ad spending via television, radio, and print advertising. Here’s an edited version of our conversation:.
If you share my love of straight-talking people then you’ll enjoy the company of Allan Grant, CEO of Curebit, and maybe take a shine to his business. “We think that in the future, because of the new social layer, all the best companies will grow through referrals. Advertising will be left to those with losing products,” says Grant. And he might be right.
Amnesty International hopes to unlock your heart while you unlock your iPad.
This ad, from Garberg, makes use of the iPhone and iPad "slide to unlock" feature to recruit activists. There are even wallpapers that do the same thing on your device whenever it's locked.
It's a simple, elegant way to address Amnesty's mission. And that simplicity in no way takes away from this efforts stance as a worthy descendant of such groundbreaking international cause campaigns
Advertising Agency: glue Isobar, UK Creatives: James Leigh, Darren Giles Art Directors: Ian Byrne, Jakob Nylund Producers: Steph Chybowski, Pär Hultgren, Linda Brockman Account Manager: Tom Sneddon Planner: Will Hodge Innovation Director: Andy Kinsella Media agency: PHD
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