Let’s begin with an important question – what do you think are the different types of content used in marketing? When someone comes across this question, quite a few names pop up in mind. The most common ones among them include blogs, white papers, infographics, case studies, and videos.

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These days it’s not often we get excited about traditional marketing methods.But here are four situations when traditional marketing methods remain your best option...

Chief Marketing Officer ( C.M.O. )

Tech companies like Oracle, Fitbit, Gilead, and DocuSign are not allowed to keep their diversity reports secret. The decision has far-reaching consequences for public access to employment information.

Diversity Report and Equality Report

If you’re like most credit union marketers, then you’re probably taking time this month to reflect on your year and plan for the next.As our team has traveled the country this year speaking at conferences, facilitating credit union re-brands and conducting marketing audits, we’ve come across some...

Chief Marketing Officer ( C.M.O. )

Tech companies dominate the best culture lists for big and small firms.

Diversity Report and Equality Report

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization.  We, with the help of books like Predictable Revenue, have collectively decided that in-bound lead...

Chief Marketing Officer ( C.M.O. )

Tech sector weighs in on new panel...

Diversity Report and Equality Report

Digital marketing is one of those 21st-century professions that emerged with the rise of technology and the evolution of the internet. The business shares this important quality: it evolved by rapid change!

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Adding female minds makes workgroups smarter, but there’s more to team dynamics than just elevated intellect. New research examines how women’s interactive processes promote success. Want better work teams?

Acceptance Report and Inclusion Report

If you are thinking about which country in Europe is the best for creating your startup, you are not alone. Internationally minded founders take time searching for the best options they might have in different countries across Europe. 

The first cell phone, released in 1983, was the size of a brick and weighed two-and-a-half pounds. The newest Apple Watch, released this fall, weighs 1.1 ounces.

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'You're always playing to win, but part of playing to win is making sure you get through downturns and volatility.'...

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Learn about some effective ways you can use video in your email marketing.

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Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

C.M.O.

Now that 2020 is just around the corner, there’s no better time to refine your company’s video marketing strategy in order to cut through the noise.

Chief Marketing Officer ( C.M.O. )

This article discusses what diversity and inclusion practices are no longer successful and need to be re-evaluated and revamped for the new decade....

Acceptance Report and Inclusion Report

How an old-school brand is adapting for modern times.

Chief Marketing Officer ( C.M.O. )

"There is a full range of creativity in young talent that we have yet to foster and empower past entry-level through to executive leadership," Chissy Nkemere, the global chair of the council, said...

Acceptance Report and Inclusion Report

When we say that influencer marketing is here to stay, it comes across as a clichéd statement because it is stating the obvious. This year saw the strategy of influencer marketing breaking newer grounds with influencers driving a higher engagement rate in a majority of campaigns.

Chief Marketing Officer ( C.M.O. )

One HR professional suggests that diversity efforts should focus first on hiring candidates for middle management instead of entry level...

Diversity Report and Equality Report

Influencer marketing is set to become a $10 billion market by 2020 - with recent reports revealing that 63 per cent of marketers intend to increase their influencer marketing spends this year.

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Last weeks’ news regarding significant worker reductions in Germany’s car industry left investors, employees and consumers alike shocked. Around 50,000 jobs held by women and men are at immediate risk.

Acceptance Report and Inclusion Report

With easier rules and a liberalising regulatory regime, investing in early-stage startups is a very useful avenue for wealth-generation.

To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.

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