Starting a small business can be both exciting and daunting. As an entrepreneur, yo

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Let’s begin with an important question – what do you think are the different types of content used in marketing? When someone comes across this question, quite a few names pop up in mind. The most common ones among them include blogs, white papers, infographics, case studies, and videos.

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Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

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These days it’s not often we get excited about traditional marketing methods.But here are four situations when traditional marketing methods remain your best option...

Chief Marketing Officer ( C.M.O. )

Tech companies like Oracle, Fitbit, Gilead, and DocuSign are not allowed to keep their diversity reports secret. The decision has far-reaching consequences for public access to employment information.

Diversity Report and Equality Report

If you’re like most credit union marketers, then you’re probably taking time this month to reflect on your year and plan for the next.As our team has traveled the country this year speaking at conferences, facilitating credit union re-brands and conducting marketing audits, we’ve come across some...

Chief Marketing Officer ( C.M.O. )

Tech companies dominate the best culture lists for big and small firms.

Diversity Report and Equality Report

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization.  We, with the help of books like Predictable Revenue, have collectively decided that in-bound lead...

Chief Marketing Officer ( C.M.O. )

Tech sector weighs in on new panel...

Diversity Report and Equality Report

Businesses face various challenges, and problem-solving is essential for any company to succeed an

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Don't Panic The single most important action should be understanding the reason behind the nosedive. Though it sounds elementary, it is surprising how many stakeholders jump to action without knowing what the proper action needs to be. Don't panic – use qualitative and quantitative methods. The time to take action is after you are sure […]

Learn about some effective ways you can use video in your email marketing.

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Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

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Now that 2020 is just around the corner, there’s no better time to refine your company’s video marketing strategy in order to cut through the noise.

Chief Marketing Officer ( C.M.O. )

This article discusses what diversity and inclusion practices are no longer successful and need to be re-evaluated and revamped for the new decade....

Acceptance Report and Inclusion Report

How an old-school brand is adapting for modern times.

Chief Marketing Officer ( C.M.O. )

"There is a full range of creativity in young talent that we have yet to foster and empower past entry-level through to executive leadership," Chissy Nkemere, the global chair of the council, said...

Acceptance Report and Inclusion Report

When we say that influencer marketing is here to stay, it comes across as a clichéd statement because it is stating the obvious. This year saw the strategy of influencer marketing breaking newer grounds with influencers driving a higher engagement rate in a majority of campaigns.

Chief Marketing Officer ( C.M.O. )